What are the 10 basic types of odors?

 

As humankind advances, we obtain different abilities and technologies that help us understand the world around us and why things happened the way they did in the past.

The olfactory system is one of humankind's greatest mysteries, the knowledge we have about it is quite recent, but it progressed rapidly as further studies shed light on the mystery.

One new approach uses math to describe the representation of smell in the brain this helps us identify ten basic categories of smell our brain can perceive.

This study conducted by Jason Castro at the University of Pittsburgh used a method called non-negative matrix factorization to simplify information into coherent categories.

Using broad data, this investigative team identified 10 basic odor qualities, which are:

• Sweet.

• Fragrant.

• Woody/resinous.

• Fruity (non-citrus)

• Chemical.

• Minty/peppermint.

• popcorn.

• Lemon.

• And sickening, which divides into two: 

• Decaying and pungent.

These categories are based on the chemical composition of each element, but further research is necessary for better accuracy.

Industries that could benefit from this type of research include:

• The perfume industry.

• The food industry.

• The cosmetic industry.

This is because a better understanding of smells behaviors’ in the brain results in compelling products that translate in better sales and overall success.

It remains to be seen what new information we can learn in the future as technology and science advance.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Brands that use Olfactory marketing

Olfactory marketing arrived to stay. The sense of smell and its unique connection to the limbic system in the brain has made brands incorporate odors to their marketing strategies. 

What the sense of smell does is that it attaches an odor to a memory, just as cookie smell means grandma and childhood, or shoe smell is disagreeable some odors help us connect to a brand, and to develop a loyalty that translates into sales.

Olfactory marketing has been around for some time, and some large companies use it with great success. In this article, we'll talk about these examples and how they capitalize on this.

1. Starbucks coffee. Coffee shops are a timeless business, but Starbucks took it up a notch when they built an entire experience around a coffee cup. What they did was to ban smokers from their shops so that the inside smelled like coffee. This made it a favorite for a lot of people and now they're a worldwide franchise.

2. Disney. Disney are master marketers, olfactory marketing has been a major part of their shows and theme parks for the last 15 years. Their shows are enriched by olfactory effects and they also disperse popcorn smell around their food venues, which makes you hungry and ready to buy.

3. Rolls-Royce. Whenever a client takes its car to service, it is sprayed with brand new leather and wood smell, this gives people the impression that they're getting a new car each time.

4. Dunkin Doughnuts. Perhaps one of the most famous examples. It happened in Korea, whenever there was a Dunkin Doughnuts ad in public transport, the coffee smell was released. It increased sales by 16%.

5. Thomas Pink. This shirt designer sprays his stores with linen smell to certify the quality of the fabric he uses.

6. Jordan’s. This furniture store aromatizes its stores using bubblegum in the youth section, and pine where the most rustic furniture is. Their sales have increased because of this.
7. Abercrombie & Fitch. This popular clothing vendor diffuses its male fragrance in the male clothing section. This measure increased sales by attracting customers.
8. The Hilton hotel chain has a custom aroma for their lobbies; it can only be smelled there.

If big companies use olfactory marketing is because it works, and you should consider it to elevate your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing considerations

Olfactory marketing is a great technique to set the mood in different spaces, but there are considerations to take into account to get the most out of it. In this article, we will discuss what needs to be taken into account before using olfactory marketing.

1. Choose the space in which you want to use it.

Is it your home? Your office? a Commercial venue? They all can benefit from olfactory marketing, but they require different types of devices and scents. A home diffuser will be smaller than a professional one.

If you want to aromatize a commercial venue you need professional diffusers. The dispersion of professional diffusers is greater, providing better coverage of the space.

An office also requires a professional diffuser but the scents of choice will be different because the objective is not to sell but to increase productivity.

2. What effect do you want to achieve in your clients or guests?

The sense of smell can modulate moods and emotions, so different smells have different effects. You must define what you want to achieve to choose. 

For example, if your space is an office and the objective is to increase productivity, peppermint is a scent that increases focus and promotes brainstorming.

At home, you may want to relax after a long day. If this is the case, lavender in a comfortable space such as your reading room or bedroom can help you relax.

Maybe you have a store and want people to feel happy in it so they buy more, diffusing lemon can help set an upbeat atmosphere.

3. How big is the space you want to aromatize?

This is an important question. There are different types of diffusers and they work differently depending on the space and how big is it. You may need more than one diffuser, getting it right is the best way to get the most out of your olfactory marketing strategy.

4. What is your brand's personality?

Brands have personalities, from the products or services they offer to their target audience, each brand is different and so are the scents they use. Some brands even design their signature scents.

By considering all this, you will determine if an olfactory marketing strategy is a good fit for your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scents at the office

Aromatherapy can make your workplace a more comfortable, welcoming, pleasant environment. 

While many believe that the use of aromatherapy for health benefits is “new age,” it can be traced back to more than 6,000 years when ancient Egyptians burned incense made from aromatic woods, herbs, and spices. 

Almost every civilization has used some form of aromatherapy to help heal and cure a wide variety of ailments.

For a growing number of companies, aromatherapy is introduced as part of their wellness programs. Aromatherapy has many possible applications, it can be a great way to fight stress and reduce tension in an office environment. 

Emotional and mental office stress can be relieved with the use of essential oils. Calm down an anger-filled or tense office atmosphere by diffusing Chamomile, Bergamot, Lavender or Benzoin. 

When fatigue sets in or workers start to get sleepy in the afternoon, energize the office by diffusing Bergamot, Orange, Rosemary, and Peppermint.

When seasonal colds and flues appear in the office, be sure to diffuse an anti-viral oil such as Tea Tree.

Some other smells you can use at the office are:

1.- Peppermint scent, this is great to improve concentration and to favor brainstorming which is great in decision-making.

2.- Lemon, this aroma is great to clean obsessive thoughts and negativity.

3.- Jasmine, This scent reduces anxiety and helps us avoid mistakes.

4.- Rosemary, Improves our memory and helps us focus.

5.- Geranium, this scent increases creativity and provides confidence to make decisions. 

Fridman's has state of the art professional diffusers that can make your office a place open to brainstorming, to creativity, that makes the necessary decisions, and takes the well-being of their employees into account.

We also have a large catalog of fragrances and kits that come with a diffuser and a previously chosen set of aromas that combine between them.

Contact our experts and find the scent that suits your office space best.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scents in the car

In highly populated cities there is a lot of traffic, therefore we spent a large amount of our day in our car. There are steps we can take to maximize the comfort we experience in our automobile.

Keeping a clean car is the easiest way to be comfortable in it. If your car smells bad it creates a poor impression on your care and sense of responsibility.

To keep your car clean you must:

- Avoid eating or drinking in it, and if you do it make sure it is odorless food or beverages.

- Wash your car at least every 15 days, so that dirt doesn't accumulate creating bad smells.

- When possible, ride with your windows rolled down, this will help any smells get out of your car.

- Vacuum often, dirt in your carpets creates foul smells.

- Use a diffuser and spread your favorite fragrance.

Conventional car air fresheners have been linked with several problems, including brain damage, cancer, and asthma to name just a few. At Fridman's Fragrances, we take your health seriously which is why we have developed an extensive catalog of synthetic fragrances for different settings.

Synthetic fragrances reduce the risk of allergies that natural fragrances have, and it is possible to formulate them to last longer in the environment.

Some of the aromas that combine perfectly with your car are:

• Basil
• Bergamot
• Cedarwood
• Cinnamon leaf
• Coffee
• Cypress
• Fir needle
• Frankincense
• Geranium
• Neroli
• Wild or sweet orange
• Palmarosa
• Patchouli

Among others. At Fridman's, you can get the right diffuser and pick a scent to help you smooth your commutes and spend better time in the car.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing in car dealerships

A recent survey found that 80% of people looking for a car wouldn't buy it without interacting with it first. This is good news in a time when the automobile industry keeps decreasing.

People aren't buying the same amount of cars as before, young people decide against it due to tighter budgets, however, the dealership experience continues to be paramount in the process of getting a new car.

But to buy cars, people need to spend a considerable amount of time in the dealership and to do this, they need to get hold of different strategies such as olfactory marketing.

A big advantage of the automobile industry is the new car smell. It is a universal smell, it doesn't matter where in the world you are, you know the smell and how delightful it is.

Dealerships must capitalize on the fact that a new car is one of the most popular smells ever. But also, it is necessary to aromatize the showrooms using professional diffusers to disperse specific fragrances into their spaces.

The goal by diffusing scents into a dealership is to convey aspiration, elegance, luxury, freshness, activeness, speed. Citrus scents, peppermint, and woods are the type of scents that allow this feeling.

Orange is a scent that reduces anxiety, therefore it is useful to reduce stress-related purchases, making the process more agreeable.

When the olfactory sense is engaged in combination with others, it has an extremely powerful effect on brand impression. If two senses are triggered, brand impact on the consumer increases by 30%. If three senses are triggered, that more than doubles to an incredible 70%.

48% of people say that a pleasant smell would encourage them to stay longer in space. This indicates that a scented dealership experience could help counteract consumers' rejection of the time spent at the dealership. 

There are no coincidences in scent marketing, it is a science, because of this it is necessary to consult an aroma expert, they are qualified to evaluate the needs of your dealership to translate them in the right scents.

If catalog scents do not fulfill your expectations you can always order an odotype. Odotypes are scents designed exclusively for a brand, this means a larger investment but it is highly beneficial because the smell of your brand is unique.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Flavoring your health center to improve patient experiences

Visiting health centers can be a stressful situation for patients, whether it is to get news about test results or just a routine check-up, visiting the doctor is never a pleasant experience.

But medical professionals are committed to humankind, and the service they provide is invaluable, this is why it is possible to improve the experience for both patients and medical providers.

Of course, we're referring to scent marketing, which is the use of certain aromas to cause specific moods in people. It is a scientific fact that aromas affect our behavior and that different smells have different effects.

It is important to maintain a pleasant and particular smell in the office, leaving aside the typical commercial flavoring, it can be used in many ways to maintain a pleasant smell in the waiting space. The important thing is to always have a particular aroma that the patient gradually relates to the medical office.

Some example uses of scent marketing in the medical industry include:

Vanilla is used in MRI facilities to decrease claustrophobia and tension. A Florida facility saw a significant decrease in the number of people who needed sedation and had a 50% decrease in cancellations.

Vanilla and lavender help patients calm down before surgery or dental procedures.

Neutralizing scents are helpful in areas of the health care facility where bad odors are predominant, such as in wound care, or in areas where patients with heightened senses of smell are, such as the oncology ward.

Eucalyptus is a powerful deodorant and has anti-microbial properties, which is ideal for medical care facilities, this scent conveys a sense of cleanliness and hygiene.

What we smell affects our emotions for as much as 75%, profit also grows because building a stronger emotional association between customers and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay.

Taking advantage of sensory marketing technology is a cost-effective way to increase the sense of well-being your patients experience at your health center.

Keep in mind that agreeable aromas benefit both patients and medical staff, enabling them to provide the best service possible.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing in restaurants

How do we select a restaurant to eat, easy we use our sense of smell. When we smell delicious food, we want to eat it. The sense of smell is the easiest way to entice customers to come into our diner or restaurant.

The use of aromas in restaurants complements the sensory experience of good service and comfort, inviting us to enjoy a pleasant moment and welcoming us to the restaurant, without neglecting the music that joins this work of sensations to contribute its qualities of relaxation and harmony.

Scent is becoming a strategic tool for restaurants that want to improve brand recognition and sales. The appeal to smell over visuals or audible marketing is undetected by most customers, but it’s highly effective in creating a food-friendly mood.

Depending on the restaurant, it’s possible to entice customers with scents in several ways. Restaurants can bake goods at a particular time of day to emit their best smelling foods at hungry people. 

They can also use a synthetic blend of smells in a diffusing machine to micro-mist their chosen aroma around the clock.

Experts in aroma design often choose smells like green tea or lemon to set the atmosphere so that customers feel comfortable enough to stay there just the right amount of time to ensure a profitable rotation.

In restaurants and diners, the most used aromas are coffee, chocolate, cookies, and vanilla. 

Not only are aromas diffused into the environment but the most creative chefs are making aromas part of their presentation, not far from creative plating.

Data-backed evidence demonstrates that scent marketing is ideal for pubs, restaurants, diners, coffees and food-related businesses. 

Manipulating scents is a lucrative financial move for restaurants, it can make customers buy more things.

Cinnabon is a brand that uses smells wisely, by place their ovens near the customers instead of at the rear of the stores, cinnamon flavors are uniquely tied to the company.

If you have a restaurant it is a good idea to incorporate scent marketing into your strategy, it is a subtle and cost-effective move that can be very lucrative.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

The four scents to turn your home into a spa

Home is the ideal place to relax it is the space where we are ourselves and we let go of our worries and everything that happened during the day. If you're struggling to calm down, relaxing fragrances are a great start.

There are steps to take to detach yourself from reality and stress; you can follow them to establish your paradise at home:

1.- Set up a ritual. People enjoy different things, repetition of these things make us feel good, so find out what you love doing and keep whatever you need at hand to do it, scented candles, aromatic bath salts, your favorite meal.

2.- Buy a diffuser. Aromas can alter our mood and make us feel better so you should have a diffuser and an essential-oil collection of you're favorite smells.

3.- Diffuse at your shower. There are showerhead attachments to diffuse essential oils while you're bathing, try these before a stressful meeting or day at work.

4.- Scented soaps. Put them in all your toilets, scents will make your house feel like a spa.

The following four aromas are ideal to incorporate them into your aromatherapy routine and will make your house feel like a spa.

1.- Lavender: Few scents are as relaxing as lavender. Lavender works as an anxiety reliever and helps people sleep faster. Lavender is a pain killer, is antibacterial and reduces inflammation.

2.- Jasmine: This essential oil is antidepressant, antiseptic, aphrodisiac, antispasmodic, cicatrizant, expectorant, galactagogue, emmenagogue, parturient, and sedative. Ideal to relax.

3.- Rosemary oil is a cough suppressant, decongestant, febrifuge, anesthetic, antimicrobial, anti-inflammatory, analgesic, and soothing. Rosemary has rich properties to relax at your home spa.

4.- Orange: Orange scent is uplifting, boosts immunity and it is relaxing, also, if used as massage oil it increases the blood flow, which is helpful for menstrual cramps, headaches, and other ailments, complicated by inflammation.

Diffuse these scents at home and relaxation will be as profound as in a spa but at home. 

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing in banks

Banks are establishments that need to work profoundly in the attention of their clients. Banks need to provide exceptional attention to inspire trust amongst their customers that their estate is in good hands.

When a bank uses olfactory marketing, its clients feel welcome as soon as they enter and until they leave. Olfactory marketing also has a positive effect on the moods of bank workers, which is important for them to provide good service.

Olfactory marketing is a cost-effective strategy to get customers and retain their loyalty, this is because it involves experience, going to the bank is not only about spending hours at a line to pay bills or withdraw cash but about feeling important and considered by the institution that handles our estate.

If you own a bank you should consider hiring a scent-marketing specialist and hand them the task of translating your brand into an odotype. An odotype is a unique scent, designed to achieve a certain effect on your customers, they aren't just walking into the bank, and they’re members of a certain lifestyle.

There's an example from a bank in Costa Rica that capitalized on the aroma of coffee. Costa Rica is a major producer of coffee so it is a big part of every day of their population. Bank of Cathay has an odotype based on coffee.

They also sell promotional items with the aroma, when people buy these products they remember the bank in a good manner. When they are in the street and smell coffee they think of the bank.

The sense of smell appeals to the most primitive parts of our brain, we can recall 35% of the things we smell which is a lot when compared with the other senses, for example, we can only remember 5% of the things we see.

People's estates are something important so they'll keep them at a trustworthy institution; give that to your bank by incorporating scent marketing into your strategy.

Some aromas that work well in banks are:

Lavender-lime: This combination is amazing for a bank, it relaxes and energizes at the same time, which are good characteristics for a bank.

Lemongrass-sage: This is a clean, crisp, fragrance. Lemongrass boosts energy and revitalizes the body and the mind. This balance is ideal for making investments.

White citrus blossom: The combination of citrus scents is revitalizing and when combined with musk and freesia it adds a sense of warmth that is key to customer satisfaction.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing for Gyms

People who join a gym want to exercise in a cozy, clean, fresh, and upbeat environment to boost motivation. Scent marketing is an ideal way to make this happen.  But where to start? In this article, we'll talk about the steps to take to make your gym smell nicely.

Odors influence our behavior in ways we don't even suspect. This is because it is the only sense that stimulates our brain directly; the others have to pass several gateways to reach it.

When a place smells nice, we want to be in it. It is as simple as that. Gyms present specific challenges, we're talking about enclosed spaces where a lot of people exercise and sweat. 

Sweat involves a series of chemical reactions but the end of it is that it doesn't smell very well. So how do you mask the odor of many people sweating at the gym? Easy, with scent marketing.

Scent marketing involves a professional scent diffuser where you put fragrances to disperse in a specific space. 

For a gym, you need scents that convey activeness, happiness, cleanliness, a welcoming feeling. Depending on a specific area of the gym is the scent you should use, for example:

Rosemary, eucalyptus, green tea, berries, and fresh grass are some of the scents that convey a welcoming feeling. The reception is a good place to use these scents.

Orange, lemon, coconut, and berries are ideal for dressing rooms and common areas, they calm anxiety, convey cleanliness, and boost joy, an ideal mood to exercise.

Spinning, cardio, and weight areas need to have a vital mood to them; energy is the key ingredient so you want to use citrus smells, pineapple, passion fruit, tangerine, and pear.

It is important to reach out to an olfactory marketing expert to find the right aromas to improve the environment of your gym.

Scent marketing helps increase membership and retention rates. Scent marketing is a cost-effective way to strengthen your brand. 

A strong retention rate for gyms is 90%. If your numbers are less than that you should consider implementing scent marketing.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Olfactory marketing for hotels

Olfactory branding is the best way to complement your hotel strategy. Maybe you've invested in creating a logo, choosing the name, the decoration, and marketing strategy, but using olfactory marketing is a plus you should consider.

Some of the things you want to convey while running a hotel are:

Cleanliness: Guests want to sleep in a clean space, obviously, and you want to deep clean everything but what tells people that something is tidy is its smell, citrus, pine, peppermint, mint, are fragrances in a clean place.

Coziness. To be able to relax a hotel must feel like home. Green tea and citrus combined help evoque these feelings.

Relaxation. Some people work for travel, but mostly to relax, the kind of scent you need to use to achieve this is Lavender, a fresh fragrance used for relaxation 

Happiness. Common areas in a hotel require an upbeat vibe, people need to be happy and active and for this reason, you should use citrus, fruity scents.

Scent the landscape. If I say "Beach hotel" the scent will pop in your mind at once, coconut, bathing suit smell, sea breeze. If your hotel is in the forest, musky smells as those from the fougére family are ideal, anything you can use to bring your hotel to the mind of your guests is useful.

Know what your hotel is about. Is your hotel romantic? Family-oriented? Pet-friendly? If your hotel is romantic you want to use aphrodisiac smells, for families and pets you want fresh smells to convey cleanliness and happiness.

Some examples of olfactory branding in hotels are:

• Holiday Inn has a signature scent that mixes white tea and citric and they use it worldwide so every one of their hotels smells the same.

• Hilton Hotels use Jasmine in their receptions to help people feel welcome and to imprint themselves in the minds of their guests.

• Sofitel hotels use a perfume called essence de Sofitel, a mixture of white rose, jasmine of Grasse, patchouli, vanilla, lemon leaves, bergamot, and lily of the valley, and Lentisque, with white sandalwood as a dominating note. This perfume is also available for purchase.

Use olfactory marketing to bring your hotel to the next level.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Factors to take into consideration to aromatize spaces.

Smell plays an essential role in the making of memories for the human being. Our noses connect directly to our hypothalamus, therefore stimuli acquired olfactory are instantaneous.

It is because of these physiological characteristics that smells are a significant component of environment creation. Environments are everywhere, from our home to the spaces where we hang out.

Environments are even something brands take advantage of to establish loyalty towards them and ensure the growth of their businesses. This led to the use of sensory marketing.

Sensory marketing uses the five senses to engulf users into a 360-degree experience in commercial spaces. Choosing the wrong scent is a big no as it can drive your customers away.

Some factors you must take into account when choosing scents for your environments are:

• The taste of the owners of the brand.
• Types of furniture and colors in the decoration.
• The dimensions of your commercial space.
• The activities performed in the space.
• The predominant weather.
• If there are going to be pets in the space.

When choosing a scent for office space there are two objectives to keep in mind, to convey a sense of cleanliness and to increase employee productivity, some fragrances such as sandalwood, eucalyptus or lemon increase it as much as 20%.

Hotels must find a balance between comfort and elegance, not as familiar as home but close, to keep people happy during their vacation and business trips. Hotels must inspire cleanliness. Beach hotels often use coconut to give the distinctive smell we get while on vacation, while urban hotels use pine or wood, which are fresh and elegant scents.

Gyms are also a space that benefits greatly from olfactory marketing. A lot of people exercising in a closed space can be a recipe for disaster in terms of smells, for this reason, you want to use fragrances associated with hygiene such as pine or peppermint to mask the odor of sweat.

Going to the bank can be so stressful because of the waiting and the managing of finances; this is why we can use a diffuser to spread a relaxing scent such as lavender.

Environment specialists can help you choose what suits your business best to achieve the best results.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Fridman's Fragrances will help you get the best out of scent marketing.

These bullets summarize why scent marketing is so effective:

• Our sense of smell is the strongest of the five senses and the one most tied to memory and emotion.

• 75% of all emotions are generated by scent.

• We are 100 times more likely to remember something we smell over something we see, hear or touch.

• There is a 40% improvement in mood after being exposed to pleasant scents.

No matter your industry or your audience, scent can play a significant role in transforming perceptions and building experiences around your business.

To start using scent marketing you'll need a professional diffuser and a fragrance kit to go with it.

At Fridman's, we have diffusers for both home and business. Our devices are electric, compact, and rechargeable. 

They have a powerful dispersion rate and can be programmed to dispense fragrance at certain hours and days.

The diffuser equipment comes with all the necessary accessories to mount it on the wall. The equipment must be vertical at all times once the fragrance has been charged, otherwise, it could spill and damage the equipment permanently.

You can fill your diffuser with any of the fragrances in our catalog.

We advise you to find a common area that is wide, dry and close to a power outlet.

The diffuser can only be placed indoors and in a dry area. Once mounted, connect to a power outlet and press the on button. 

The LED screen will light up and various options will appear, this menu is to program the aroma dispersion schedule and its intensity. 

It is very important to look after the unit after some use it is necessary to clean the equipment so that it keeps working properly. 

Once you perform the cleaning process as directed in the instructions, you can use your diffusor normally.

Reach out to the experts at Fridman's Fragrances and learn how to get the most out of scent marketing.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

In Fridman's Fragrances, we've helped the hotel industry use scents to delight their hosts.

Hotels get amazing benefits from scent diffusing. As they're places devoted to helping people rest during their traveling, scents are a great way to achieve the state of mind necessary to have good hotel experience.

Below are some ways that some hotels are using popular essential oils and aromatherapy spray to create an optimum guest experience.

Jasmine and lavender both promote peaceful and healthy sleep. Body lotions, scented candles, bedding, and massage oil helps guests to relax and feel more comfortable.

Hotels know their guests have exhausting days, so they prepare special bath kits to boost your relaxation as you breathe fragrances like jasmine, rose, sage and lavender.

Tea tree, ginger, and orange have properties to stimulate activity and help you wake up to get the day going.

When you step back to your hotel room to freshen up and change your clothes for dinner or lunch, aromatherapy scents or spray in a hotel room gives you little extra energy to finish the night strong. 

So, these were some great ways how aromatherapy is revolutionizing the hotel stay. Fridman's fragrances specialize in creating scenting kits for the hotel industry.

At Fridman's fragrances, we have a vast catalog of scents as well as professional-grade aroma diffusers that can be programmed to disperse aromas uniformly in a room.

Scenting is so powerful that some hotel chains have invested in creating custom made signature smells. This technique helps build brand loyalty.

Brand scenting is as important as investing in a logotype, actually, a personalized aroma is called an odotype. Investing in an odotype is a smart business decision.

So the next time you're at a hotel and you hear a whiff passing by its probably a professional diffuser dispersing that aroma you enjoy so much.

If you’re a hotel owner, reach out to Fridman’s fragrances and let us help you build a unique experience for your hotel guests. We can advise you on how to build brand awareness through smell and help you pick the right scents for your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.