Olfactory marketing is a great technique to set the
mood in different spaces, but there are considerations to take into account to
get the most out of it. In this article, we will discuss what needs to be taken
into account before using olfactory marketing.
- Choose the space in which you want to use
it.
Is it your home? Your office? a Commercial venue? They
all can benefit from olfactory marketing, but they require different types of
devices and scents. A home diffuser will be smaller than a professional one.
If you want to aromatize a commercial venue you need
professional diffusers. The dispersion of professional diffusers is greater,
providing better coverage of the space.
An office also requires a professional diffuser but
the scents of choice will be different because the objective is not to sell but
to increase productivity.
2. What effect do you want to achieve in your clients
or guests?
The sense of smell can modulate moods and emotions, so
different smells have different effects. You must define what you want to
achieve to choose.
For example, if your space is an office and the
objective is to increase productivity, peppermint is a scent that increases
focus and promotes brainstorming.
At home, you may want to relax after a long day. If
this is the case, lavender in a comfortable space such as your reading room or
bedroom can help you relax.
Maybe you have a store and want people to feel happy
in it so they buy more, diffusing lemon can help set an upbeat atmosphere.
3. How big is the space you want to aromatize?
This is an important question. There are different types
of diffusers and they work differently depending on the space and how big is
it. You may need more than one diffuser, getting it right is the best way to
get the most out of your olfactory marketing strategy.
4. What is your brand's personality?
Brands have personalities, from the products or
services they offer to their target audience, each brand is different and so
are the scents they use. Some brands even design their signature scents.
By considering all this, you will determine if an
olfactory marketing strategy is a good fit for your business.
Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.
