Aromarketing success stories.

 

Scent marketing is not new. Big companies use scent marketing from years ago and continue to do so because it works. The purpose of this article is to tell you about these companies and their success stories. Perhaps when you read the examples you'll notice how far into our subconscious brands are.

1. Burger King. The famous fast-food chain takes advantage of the ventilation systems of its stores to disperse the odor of grilled beef, this opens up the appetite and it has provenly increased their sales.

2. Rolls- Royce. This brand of premium cars is a pioneer of scent marketing. Whenever a car gets into the workshop for service, they spray that "new car" scent people love so much, giving their customers a chance to relive the experience of getting a new car.

3. Abercrombie & Fitch. This clothing brand implements neuromarketing actions to build their corporate image. By spraying their signature fragrances using nebulizers, they attract men to shop their clothing.

4. Disney. Disney is the master brand when it comes to marketing, people just love their theme parks and spend thousands of dollars per visit, and they do it happily. They achieve this by spraying the scent of popcorn where they sell food to stimulate the appetite of visitors, and they also use scents in their shows and rides.

5. Scented Billboards. This method is recurrent in Madrid's subway system. This type of advertising is perfect, a brand that has used it is Cacaolatl, which dispersed the scent of their famous chocolate milkshake in a very popular campaign.

6. Cartier. The famous jewelry brand did an incredible installation that was sensory, they built a glass box, two stories tall, with a spiral staircase in the middle. Between stories, there was a dense perfume cloud and as you climbed yo had a scented experience.

7. Nescafe at the movies. This campaign in Australia sprayed the smell of fresh coffee in the movie theater as a commercial played on the screen. Sales skyrocketed.

8. Dunkin Donuts. This example is similar to the previous one but happened in Korea, Dunkin Donuts sprayed fresh coffee smell in public transport while their commercial played on the screen. Sales increased by 20% with this strategy.

If these brands use the science of aromarketing to boost their sales, why can't you? 

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Airborne diseases

The current coronavirus pandemic has brought our attention to airborne diseases and how to prevent the contagion. Even though coronavirus is not airborne, as several studies have shown, it raised awareness to them. As the name says, airborne diseases are transmitted through the air.

Some airborne diseases are:

The common cold. 

It is common because it affects millions of people worldwide each year. The common cold is caused by rhinovirus and it is the main cause of absence from schools and workplaces.

Influenza.

The flu is quite common and has been the protagonist in previous pandemics, such as the H1N1 outbreak years ago or the super deadly Spanish flu that killed over 50 million people in 1918. Influenza viruses mutate continuously, which is why vaccination happens yearly.

Chickenpox.

This disease is characterized by high fever, flu-like symptoms, hearing aches, and hives all over the body. Chickenpox is most common in childhood and it typically attacks only once, though it can resurface in adulthood in the form of shingles. There is a vaccine for chickenpox, and it is highly advisable.

Mumps.

This viral ailment has practically disappeared due to vaccination, hopefully, it won't resurface due to the anti-vax movement.

Measles.

Measles is a very contagious disease; it is a leading cause of death for children all over the world. Vaccination is the most successful preventive measure against measles. It is calculated that it prevented 23 million deaths from 2000 to 2018.

Whooping Cough.

Another viral disease that has resurfaced due to the lack of vaccination.  It causes swelling of the airways that result in persistent cough.

Tuberculosis.

This disease is mostly eradicated thanks to vaccination campaigns throughout the world. This bacterial disease is very hard to get, you have to be in close contact with someone who has it for a very long time. This disease can appear after a few days or maybe years after exposure. 

This disease affects most people with weakened immune systems.

Diphtheria.

This disease damages the respiratory system, the heart, kidneys, and nerves. It is eradicated and as few as five cases have been reported in the U.S.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

 

Supercharge your sense of smell like a wolf.

 

Wolves have the most incredible sense of smell. By simply inhaling, a wolf can tell who's passed by, how long ago, what sex they are, their general health, what they've eaten, and their mood.

The nose of the wolf is as unique as a human fingerprint. Each nostril of a wolf can move independently to determine the direction a particular scent is coming from.

A wolf has approximately 280 million scent receptors, a human has five to six million.

Wolfs have a distinct smell, so other canids can distinguish them. Wolves can smell a prey 2.5 kilometers away. Some studies even suggest that they can smell prey buried under three meters of snow, even if the wind was blowing in a different direction.

You can supercharge your sense of smell, maybe not to find prey buried in the snow, but smelling accurate is a valuable aptitude in some professions that are highly respected and rare, like a sommelier, perfumer, aromatherapist, or odor tester.

Some things you can do to smell better are:

1. Quit smoking. cigarettes are toxic and they can atrophy your olfactory neurons, you'll notice that you can't smell a lot of things.

2. Eat properly. Poor nutrition damages everything in the body, including the senses.

3. Smell everything. When we nurture our brain, we read a lot, to nurture our nose, we must smell, smell, and smell.

4. Linger in the smells. If you take your time to take in the smell, it will engrave better in your memory.

5. Smell strong things. Inhaling powerful scents engages receptors in your nose improving your sense of smell over time.

6. Talk to your doctor about nasal sprays. If your sense of smell is impaired by obstructive disorders such as congestion or hay fever, allergies, sinus infection, or nasal polyps, it will be necessary to treat the underlying issue to improve your sense of smell. Talk to your doctor about nasal steroids, which may help clear your nostrils and help you breathe and smell better.

Paying attention to your nose and taking notice of your surroundings is the best way to supercharge your sense of smell.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

How to improve my sense of smell.

We have little control over the things we can smell. However, the nose is highly trainable. An example of someone with an incredible sense of smell is Hellen Keller. 

As many people know, Hellen Keller was both deaf and blind, this heightened her other senses unimaginably. 

Hellen Keller could tell if someone next to her was a carpenter, an artist, a mason, or a chemist.

Inside our nostrils, there are olfactory neurons that capture odor molecules in the environment and translate them into electrical impulses so that the brain can interpret them.

The place in the brain where odors are received is called the olfactory bulb. The olfactory bulb transfers signal to areas of the brain that perceive odors, access memories, and remind us about people, places, or events that we associate with that smell.

There are a few things you can do to train your nose, and you should start right now.

1. Try smelling different things. Like our muscles when exercising, if we use them a lot, they will develop.

2. Linger in the smells. When smelling something, stay there a while, this will provide further information to your brain.

3. Train a lot. It takes years to become a sommelier or perfumer for example. But practicing can improve your ability. Research from the University of Dresden concluded that an average person can increase the size of their olfactory bulbs by testing four aromas, twice a day, for 30 seconds each.

4. Eat healthily. You may not believe it, but if you don't eat healthily, your sense of smell can suffer. Having a myriad of options of nutrients will give you the best sense of smell.

5. Don't smoke. Smoking ruins your sense of smell, this is no surprise, cigarettes have consistently been proven toxic in many levels.

If you follow these steps and practice, you'll train your sense of smell to the point where you can differentiate and pick odors from the environment.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

 

Why do we lose our sense of smell with viruses like coronavirus?

 

We've all had colds or the flu, with the annoying symptom of losing the sense of smell and taste. But why does this happen?

There are different stages in a viral infection, in the acute one (where the onset of the disease is at its peak) a patient may experience nasal congestion and blockage caused by nasal obstruction.

This temporary loss of taste and smell gets better as people recover from the viral infection.

However, 1% of the patients have persistent loss of smell and taste. Studies have shown that residual viral processes affect the protein secreting glands, which causes persistent loss of these senses.

Scientists don't know the dynamics of this viral process yet, but it is estimated to affect as many as 3 million people yearly in the U.S.

The coronavirus pandemic opened new subjects of investigation about viruses and how they affect the senses of smell and taste. 

A recent study associates post viral olfactory loss to other cranial neuropathies. Viruses affect various nerves in our cranium, many of which control hearing and smell, as well as facial motion.

It comes down to an inflammatory process that affects the nerves.  In the case of COVID 19, smell loss is an early sign of the disease, it could be the only one. 

The pandemic has also forced doctors to re-evaluate the treatment of olfactory dysfunction patients because the usual prescription of steroids is harmful if it is COVID 19. 

If you experience loss of smell, seek medical attention promptly, and get tested for COVID 19, in different circumstances you could have any respiratory illnesses, but given the situation, it is safe to assume it is COVID.

As with every illness, the sooner you get treatment, the better. If you wait too long, there is very little the doctors can do.

Research shows that coronavirus doesn't affect olfactory sensory neurons because they don't have the ACE2 gene that enables the virus to enter human cells, but it attacks two other types of cells that have the gene and that feed and support the neurons.

This is good news; it means coronavirus won't permanently damage olfactory neurons and people will recover their sense of smell.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

What are the 10 basic types of odors?

 

As humankind advances, we obtain different abilities and technologies that help us understand the world around us and why things happened the way they did in the past.

The olfactory system is one of humankind's greatest mysteries, the knowledge we have about it is quite recent, but it progressed rapidly as further studies shed light on the mystery.

One new approach uses math to describe the representation of smell in the brain this helps us identify ten basic categories of smell our brain can perceive.

This study conducted by Jason Castro at the University of Pittsburgh used a method called non-negative matrix factorization to simplify information into coherent categories.

Using broad data, this investigative team identified 10 basic odor qualities, which are:

• Sweet.

• Fragrant.

• Woody/resinous.

• Fruity (non-citrus)

• Chemical.

• Minty/peppermint.

• popcorn.

• Lemon.

• And sickening, which divides into two: 

• Decaying and pungent.

These categories are based on the chemical composition of each element, but further research is necessary for better accuracy.

Industries that could benefit from this type of research include:

• The perfume industry.

• The food industry.

• The cosmetic industry.

This is because a better understanding of smells behaviors’ in the brain results in compelling products that translate in better sales and overall success.

It remains to be seen what new information we can learn in the future as technology and science advance.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

How does your olfactory system work?

 

The knowledge of the olfactory system is quite recent, even though humans have wondered about it for centuries.

Each time we smell something, it involves teamwork between our nose and brain. There are thousands of tiny molecules floating in the air around us. 

When those tiny molecules get into our nostrils, olfactory neurons in them make sense of them and send a message to the olfactory bulb in the brain, which distributes it to other regions of the brain.

So why do we have two nostrils? The answer is to track smells, just as dogs do, but their sense of smell is much more sensitive. 

Each nostril allows our brain to detect small differences in the number of molecules that reach each one so that we can know from where it comes.

We love to eat, don't we? Well, that wouldn't be possible without the sense of smell, have you noticed that you can't taste anything when your nose is blocked?

Earlier, we mentioned the neurons inside our nostrils, we'll talk more about them. 

Olfactory neurons talk to each other using electrical impulses, using their long cable-like connections to send those messages to the olfactory bulb, that distributes them to other parts of the brain.

These parts of the brain use the messages to do things like storing memories or provoking emotions, that is what happens when spontaneously old memories come back to us.

It doesn't matter how much we age; smells can take us as far back as to our childhood.

The olfactory system is similar and important to almost all animals (keep in mind, we are animals too) It helps them to find food, to recognize their family, and to avoid danger.

However, we perceive smells as flat, we smell individual things such as coffee or perfume, but we can't identify each component without proper training.

Some professionals can, with a lot of practice, identify individual components of smell, such as wine tasters or perfume makers. This is our olfactory system.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Change from CRM to CXM using aromarketing.

 

CRM is a system to gather customer information reliably to provide great customer service and improve retention. 

CRM centralizes your business information and manages your contacts by building profiles of each one so that you can have access to purchase records, previous communications, their interactions across different channels within the company such as social media, chat, email, etc. 

This allows for better customer service because they don't have to repeat their story over and over again and you can address their issues efficiently.

CRM is a proven sales process because it allows us to deliver the right message on the right channel at the right time.

CRM is also key to retain customers, churn rates determine a company's success, this system allows human agents to know where the churn happens so they can fix it.

But everything evolves and so does CRM, what companies need to implement nowadays is called CXM, which translates as Customer Experience Management.

As businesses enter this new era of technology and big data, is not enough to manage their information, now it is important to keep a record of how o client feels or perceives our brand, product, or service.

Taking into account our customers' feelings or sensations can happen in a variety of channels within the company, and they can be physical or digital.

Scent marketing is a great way to enhance a customer's experience physically, from the smell at our stores, to scenting the packages we deliver from online sales.

The right scent can tell so much about your brand. These olfactory stories are just what you need to engage your customers, and to build loyalty towards your brand. 

It is all about creating enjoyable experiences and memories that keep people coming back and purchasing.

For example, Disney World parks use scent marketing to build environments and get people to purchase food or souvenirs.

Disney is so good at customer experiences that people spend thousands of dollars to visit and they do it happily.

Where else would you spend thousands to stand in line under the sun for three hours?  That is how powerful customer experience is.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Aromarketing and airports

Airports are places of transit where thousands of people wait to get to their destinations.

They're also places where comfort and luxury are important attributes, for this purpose is important to turn to sensory experiences to entice customers.

Aromarketing is an easy and cost-effective way to create delightful atmospheres in commercial spaces. The sense of smell connects to the part of the brain responsible for emotions and memory creation, this makes it a powerful tool to build brand awareness and loyalty.

As passengers, we are alert at airports, maybe we're afraid to fly, or we fear we might miss our flight or any number of situations that can cause unease and anxiety.

When we use aromarketing, there are certain aromas we can choose to keep people calm and joyful.

Airports are big spaces, so it is important to choose the right devices and to distribute them properly to obtain maximum coverage.

Professional diffusers are designed to meet the needs of airports, their dispersion rate is far, they have a timer so you can set patterns and keep the scent even.

Airport bathrooms are a problematic area, they are used by thousands of people and foul smells are their everyday.

A professional diffuser with a lemon scent can convey cleanliness and help passengers feel an upbeat mood.

Waiting areas can benefit from lavender, it has calming properties and can help reduce anxiety and ease nervous travelers.

Orange is a scent that also has anti-anxiety properties, other scents suitable for airports are:

• Bergamot.
• Lemon.
• Sage.
• Ylang-Ylang.
• Neroli.
• Chamomile.

Aromarketing can elevate the user experience at airports and is cost-effective, it can also be used to incite purchases to the local vendors.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scents at the office

Aromatherapy can make your workplace a more comfortable, welcoming, pleasant environment. 

While many believe that the use of aromatherapy for health benefits is “new age,” it can be traced back to more than 6,000 years when ancient Egyptians burned incense made from aromatic woods, herbs, and spices. 

Almost every civilization has used some form of aromatherapy to help heal and cure a wide variety of ailments.

For a growing number of companies, aromatherapy is introduced as part of their wellness programs. Aromatherapy has many possible applications, it can be a great way to fight stress and reduce tension in an office environment. 

Emotional and mental office stress can be relieved with the use of essential oils. Calm down an anger-filled or tense office atmosphere by diffusing Chamomile, Bergamot, Lavender or Benzoin. 

When fatigue sets in or workers start to get sleepy in the afternoon, energize the office by diffusing Bergamot, Orange, Rosemary, and Peppermint.

When seasonal colds and flues appear in the office, be sure to diffuse an anti-viral oil such as Tea Tree.

Some other smells you can use at the office are:

1.- Peppermint scent, this is great to improve concentration and to favor brainstorming which is great in decision-making.

2.- Lemon, this aroma is great to clean obsessive thoughts and negativity.

3.- Jasmine, This scent reduces anxiety and helps us avoid mistakes.

4.- Rosemary, Improves our memory and helps us focus.

5.- Geranium, this scent increases creativity and provides confidence to make decisions. 

Fridman's has state of the art professional diffusers that can make your office a place open to brainstorming, to creativity, that makes the necessary decisions, and takes the well-being of their employees into account.

We also have a large catalog of fragrances and kits that come with a diffuser and a previously chosen set of aromas that combine between them.

Contact our experts and find the scent that suits your office space best.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing in car dealerships

A recent survey found that 80% of people looking for a car wouldn't buy it without interacting with it first. This is good news in a time when the automobile industry keeps decreasing.

People aren't buying the same amount of cars as before, young people decide against it due to tighter budgets, however, the dealership experience continues to be paramount in the process of getting a new car.

But to buy cars, people need to spend a considerable amount of time in the dealership and to do this, they need to get hold of different strategies such as olfactory marketing.

A big advantage of the automobile industry is the new car smell. It is a universal smell, it doesn't matter where in the world you are, you know the smell and how delightful it is.

Dealerships must capitalize on the fact that a new car is one of the most popular smells ever. But also, it is necessary to aromatize the showrooms using professional diffusers to disperse specific fragrances into their spaces.

The goal by diffusing scents into a dealership is to convey aspiration, elegance, luxury, freshness, activeness, speed. Citrus scents, peppermint, and woods are the type of scents that allow this feeling.

Orange is a scent that reduces anxiety, therefore it is useful to reduce stress-related purchases, making the process more agreeable.

When the olfactory sense is engaged in combination with others, it has an extremely powerful effect on brand impression. If two senses are triggered, brand impact on the consumer increases by 30%. If three senses are triggered, that more than doubles to an incredible 70%.

48% of people say that a pleasant smell would encourage them to stay longer in space. This indicates that a scented dealership experience could help counteract consumers' rejection of the time spent at the dealership. 

There are no coincidences in scent marketing, it is a science, because of this it is necessary to consult an aroma expert, they are qualified to evaluate the needs of your dealership to translate them in the right scents.

If catalog scents do not fulfill your expectations you can always order an odotype. Odotypes are scents designed exclusively for a brand, this means a larger investment but it is highly beneficial because the smell of your brand is unique.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Flavoring your health center to improve patient experiences

Visiting health centers can be a stressful situation for patients, whether it is to get news about test results or just a routine check-up, visiting the doctor is never a pleasant experience.

But medical professionals are committed to humankind, and the service they provide is invaluable, this is why it is possible to improve the experience for both patients and medical providers.

Of course, we're referring to scent marketing, which is the use of certain aromas to cause specific moods in people. It is a scientific fact that aromas affect our behavior and that different smells have different effects.

It is important to maintain a pleasant and particular smell in the office, leaving aside the typical commercial flavoring, it can be used in many ways to maintain a pleasant smell in the waiting space. The important thing is to always have a particular aroma that the patient gradually relates to the medical office.

Some example uses of scent marketing in the medical industry include:

Vanilla is used in MRI facilities to decrease claustrophobia and tension. A Florida facility saw a significant decrease in the number of people who needed sedation and had a 50% decrease in cancellations.

Vanilla and lavender help patients calm down before surgery or dental procedures.

Neutralizing scents are helpful in areas of the health care facility where bad odors are predominant, such as in wound care, or in areas where patients with heightened senses of smell are, such as the oncology ward.

Eucalyptus is a powerful deodorant and has anti-microbial properties, which is ideal for medical care facilities, this scent conveys a sense of cleanliness and hygiene.

What we smell affects our emotions for as much as 75%, profit also grows because building a stronger emotional association between customers and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay.

Taking advantage of sensory marketing technology is a cost-effective way to increase the sense of well-being your patients experience at your health center.

Keep in mind that agreeable aromas benefit both patients and medical staff, enabling them to provide the best service possible.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

The four scents to turn your home into a spa

Home is the ideal place to relax it is the space where we are ourselves and we let go of our worries and everything that happened during the day. If you're struggling to calm down, relaxing fragrances are a great start.

There are steps to take to detach yourself from reality and stress; you can follow them to establish your paradise at home:

1.- Set up a ritual. People enjoy different things, repetition of these things make us feel good, so find out what you love doing and keep whatever you need at hand to do it, scented candles, aromatic bath salts, your favorite meal.

2.- Buy a diffuser. Aromas can alter our mood and make us feel better so you should have a diffuser and an essential-oil collection of you're favorite smells.

3.- Diffuse at your shower. There are showerhead attachments to diffuse essential oils while you're bathing, try these before a stressful meeting or day at work.

4.- Scented soaps. Put them in all your toilets, scents will make your house feel like a spa.

The following four aromas are ideal to incorporate them into your aromatherapy routine and will make your house feel like a spa.

1.- Lavender: Few scents are as relaxing as lavender. Lavender works as an anxiety reliever and helps people sleep faster. Lavender is a pain killer, is antibacterial and reduces inflammation.

2.- Jasmine: This essential oil is antidepressant, antiseptic, aphrodisiac, antispasmodic, cicatrizant, expectorant, galactagogue, emmenagogue, parturient, and sedative. Ideal to relax.

3.- Rosemary oil is a cough suppressant, decongestant, febrifuge, anesthetic, antimicrobial, anti-inflammatory, analgesic, and soothing. Rosemary has rich properties to relax at your home spa.

4.- Orange: Orange scent is uplifting, boosts immunity and it is relaxing, also, if used as massage oil it increases the blood flow, which is helpful for menstrual cramps, headaches, and other ailments, complicated by inflammation.

Diffuse these scents at home and relaxation will be as profound as in a spa but at home. 

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Fridman's Fragrances will help you get the best out of scent marketing.

These bullets summarize why scent marketing is so effective:

• Our sense of smell is the strongest of the five senses and the one most tied to memory and emotion.

• 75% of all emotions are generated by scent.

• We are 100 times more likely to remember something we smell over something we see, hear or touch.

• There is a 40% improvement in mood after being exposed to pleasant scents.

No matter your industry or your audience, scent can play a significant role in transforming perceptions and building experiences around your business.

To start using scent marketing you'll need a professional diffuser and a fragrance kit to go with it.

At Fridman's, we have diffusers for both home and business. Our devices are electric, compact, and rechargeable. 

They have a powerful dispersion rate and can be programmed to dispense fragrance at certain hours and days.

The diffuser equipment comes with all the necessary accessories to mount it on the wall. The equipment must be vertical at all times once the fragrance has been charged, otherwise, it could spill and damage the equipment permanently.

You can fill your diffuser with any of the fragrances in our catalog.

We advise you to find a common area that is wide, dry and close to a power outlet.

The diffuser can only be placed indoors and in a dry area. Once mounted, connect to a power outlet and press the on button. 

The LED screen will light up and various options will appear, this menu is to program the aroma dispersion schedule and its intensity. 

It is very important to look after the unit after some use it is necessary to clean the equipment so that it keeps working properly. 

Once you perform the cleaning process as directed in the instructions, you can use your diffusor normally.

Reach out to the experts at Fridman's Fragrances and learn how to get the most out of scent marketing.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

In Fridman's Fragrances, we've helped the hotel industry use scents to delight their hosts.

Hotels get amazing benefits from scent diffusing. As they're places devoted to helping people rest during their traveling, scents are a great way to achieve the state of mind necessary to have good hotel experience.

Below are some ways that some hotels are using popular essential oils and aromatherapy spray to create an optimum guest experience.

Jasmine and lavender both promote peaceful and healthy sleep. Body lotions, scented candles, bedding, and massage oil helps guests to relax and feel more comfortable.

Hotels know their guests have exhausting days, so they prepare special bath kits to boost your relaxation as you breathe fragrances like jasmine, rose, sage and lavender.

Tea tree, ginger, and orange have properties to stimulate activity and help you wake up to get the day going.

When you step back to your hotel room to freshen up and change your clothes for dinner or lunch, aromatherapy scents or spray in a hotel room gives you little extra energy to finish the night strong. 

So, these were some great ways how aromatherapy is revolutionizing the hotel stay. Fridman's fragrances specialize in creating scenting kits for the hotel industry.

At Fridman's fragrances, we have a vast catalog of scents as well as professional-grade aroma diffusers that can be programmed to disperse aromas uniformly in a room.

Scenting is so powerful that some hotel chains have invested in creating custom made signature smells. This technique helps build brand loyalty.

Brand scenting is as important as investing in a logotype, actually, a personalized aroma is called an odotype. Investing in an odotype is a smart business decision.

So the next time you're at a hotel and you hear a whiff passing by its probably a professional diffuser dispersing that aroma you enjoy so much.

If you’re a hotel owner, reach out to Fridman’s fragrances and let us help you build a unique experience for your hotel guests. We can advise you on how to build brand awareness through smell and help you pick the right scents for your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Olfactory diffusion is widely used in fitness centers to stimulate clients and help them reach their goals.

Exercising is very difficult, especially if you're an amateur, laziness can get the best of you and prevent you from reaching your goals, whether it is to lose weight or to achieve a healthier lifestyle.

Don't worry, it gets easier. If you don't stop practicing, soon you'll be fit and healthy. 

But it is true that to achieve the amount of discipline necessary to transform our body, we can get some help.

Aromatherapy means using smells to modulate our moods and emotions taking advantage of the olfactory sense unique connection to our brain.

Aromatherapy can help you feel relaxed, focused, overjoyed, calm, active, both physically and mentally.

This is why many fitness centers use aromatherapy to help their costumers achieve their goals. Diffusing certain aromas can boost physical activity, and a sense of joy while doing it.

It is easier to attend a place when we feel ok. Aromatherapy does just that.

Diffuse lemon oil at the gym and you'll get a sense of cleanliness, also, you'll feel physically active and ready to perform your routines.

All citrus smells have this effect, but also, peppermint is a scent that helps you clear your mind from all self-sabotage thoughts, remember that you're your worst enemy when it comes to exercising.

Vanilla is a scent that provides well-being and it is helpful in yoga practice.

If you're taking exercise outside, try working out without music and focus on taking in the smells around you, like blooming flowers, or the wood from trees. Always try to exercise in natural areas, but if you don't have any near, exercise indoors as pollution in big cities can make you sick.

Aromatherapy is so effective while working out that a big brand of exercise items has launched four fragrances to make you want to hit the gym.

Whether you're an amateur or a seasoned fitness practitioner, consider using aromatherapy to help you get through your routine.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.