. 3 important considerations to pick a scent for your business

 

If you don't use scent marketing, you're missing the full potential of your brand. The nose can identify over a trillion smells, and each one of them has the potential to evoke memories, change moods, or inspire spending.

Casinos were the firsts to adopt scent marketing in the early nineties, and some studies recorded an increase in spending of 45%.

It's proven that people will stay longer in a business that smells good. Certain smells even improve their mood, which makes it so important to pick the right scent.

Follow these steps to find the best fragrance for your business:

1. Be consistent with your brand. You don't want to choose a scent that has nothing to do with your business if you own a bakery, a flower scent makes no sense, the smell of freshly baked bread does.

2. Be unique. You need to get a scent that belongs just to your brand, you don't want to pick anything resembling a competitor to remind your customers of them instead of you.

3. Be Sutil. Scent marketing must be subtle, you don't want to overpower the environment, this can be counterproductive and have people running out of your store. Less is more, you don't want to be obvious.

4. Know your aromas. If you can identify the properties of different scents, you'll know if they're right for you, for example, vanilla reduces depression and invokes feelings of joy. 

5. Citrus, Rosemary, Mint, and eucalyptus are great to energize the mind and to stimulate mental awareness. And like this, many other scents have properties that can match your business' objectives.

If you have any questions about which smell is the best option for your business, talk to an expert at Fridman'sFragrances.

Fridman's Fragrances has a wide variety of scents in its catalog and can also manufacture personalized scents, so it is the right choice.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Why you have to start using aromarketing NOW.

 

Scent marketing is the practice of using pleasant smells to enhance the image of a brand to improve customer experience and increase sales.  Using Aromarketing makes people stay in a store 44% more than without scents, according to data from The American Marketing Association.

Scents can influence involuntary reactions and opinions because the sense of smell is directly into the limbic system. Triggering positive thinking around a product or service helps the brands establish the value of their offer.

Scent marketing helps retailers to build an entire experience around their brand. Studies show that the intent of purchase increases by 80% when using aromarketing.

One good example of this is Starbucks coffee, surely you're familiar with this chain of coffee stores and the success they have. We've all stood in line to get a cup of coffee there. But what you probably don't know is how they use scent marketing to pack their stores, first they banned smoking from their establishments, then they eliminated the smell of cooking, and finally, they boosted the aroma of freshly grounded coffee, and boom, success.

Starbucks coffee is just an example of the success you're missing out of by not implementing aromarketing or not doing it effectively.

When you don't implement aromarketing your brand is forgettable. Science shows that the sense of smell is key to increase the retention of memories and to associate a positive emotion to a specific experience.

But wait, don't rush to the nearest store to get several cans of aromatizer, this doesn't work. Aromarketing as a strategy must be carefully planned and executed.

There are firms like Fridman's Fragrances that specialize in all-aromarketing, from supplying professional diffusers to providing high-quality scents for home and business.

Stop missing out on success. Your store can be big and profitable just by smelling right.

The first thing you need to do is ask yourself what kind of business you have and what sort of smell would benefit it. Perhaps you even want to consider ordering a personalized aroma (Yes, that can be done).

The benefits of a personalized aroma are huge. First, your customers can't find it elsewhere, second, if it is pleasant enough, they'll keep coming back to purchase at your store.

You're just a decision away from getting the most out of your business. Contact Fridman's Fragrances today, and start benefiting from aromarketing.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

What is sensory marketing?

Sensory marketing is, as it sounds, the art of forging brand/customer relationships using the senses. In the '60s, a neuroscientist called Paul D. Mclean proposed the model of the triune brain and it aimed to explain certain human behaviors, from the rational to the instinctive.

The triune brain has many applications, understanding the science behind it, making it possible to develop new ways in which brands relate to their customers. Sensory marketing is one of these ways.

People don't like it when brands attempt to sell them things directly, they like to believe that finding a product or service and using it is their choice. Nowadays, the products or services we use are rarely our choices.

Brands have been using sensory marketing for years to appeal to the mammal brain or limbic system which handles emotions, memories, habits, and attachments. 

Talking to the limbic system has a very clear purpose, to embed the brand deep in our "hearts" to create feelings around it, to create an attachment that makes us keep coming back to said brand.

There are many forms of sensory marketing, designed to attract each of the five senses. Carefully chosen colors, lighting, graphics, or videos are a treat for our sight.

Fun and memorable jingles were very popular in the '90s and they associate sounds with the brands, so whenever people listened to them they would think of the company, thus engaging hearing.

Tactile stimuli are everywhere, from textures in the packaging of things to every smartphone in the world. Do you think it is coincidence smartphones are tactile? Do you remember serious addictions to electronic devices fifteen years ago? Exactly.

Signature flavors are also a thing, they are designed to be exclusive to their brand so you can't find it anywhere else. This is a way of building loyalty from customers through the sense of taste.

Finally the sense of smell. I intentionally wanted to finish this article with this sense because it is the one with the most profound effect on the brain. The sense of smell is directly connected to the limbic system.

This means that if you associate a smell to an object or experience it will be engraved lastingly in the memory. Scent marketing is a clear example, as we will learn in upcoming articles, it is a game-changer for brands.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

 

Aromarketing and airports

Airports are places of transit where thousands of people wait to get to their destinations.

They're also places where comfort and luxury are important attributes, for this purpose is important to turn to sensory experiences to entice customers.

Aromarketing is an easy and cost-effective way to create delightful atmospheres in commercial spaces. The sense of smell connects to the part of the brain responsible for emotions and memory creation, this makes it a powerful tool to build brand awareness and loyalty.

As passengers, we are alert at airports, maybe we're afraid to fly, or we fear we might miss our flight or any number of situations that can cause unease and anxiety.

When we use aromarketing, there are certain aromas we can choose to keep people calm and joyful.

Airports are big spaces, so it is important to choose the right devices and to distribute them properly to obtain maximum coverage.

Professional diffusers are designed to meet the needs of airports, their dispersion rate is far, they have a timer so you can set patterns and keep the scent even.

Airport bathrooms are a problematic area, they are used by thousands of people and foul smells are their everyday.

A professional diffuser with a lemon scent can convey cleanliness and help passengers feel an upbeat mood.

Waiting areas can benefit from lavender, it has calming properties and can help reduce anxiety and ease nervous travelers.

Orange is a scent that also has anti-anxiety properties, other scents suitable for airports are:

• Bergamot.
• Lemon.
• Sage.
• Ylang-Ylang.
• Neroli.
• Chamomile.

Aromarketing can elevate the user experience at airports and is cost-effective, it can also be used to incite purchases to the local vendors.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scents at the office

Aromatherapy can make your workplace a more comfortable, welcoming, pleasant environment. 

While many believe that the use of aromatherapy for health benefits is “new age,” it can be traced back to more than 6,000 years when ancient Egyptians burned incense made from aromatic woods, herbs, and spices. 

Almost every civilization has used some form of aromatherapy to help heal and cure a wide variety of ailments.

For a growing number of companies, aromatherapy is introduced as part of their wellness programs. Aromatherapy has many possible applications, it can be a great way to fight stress and reduce tension in an office environment. 

Emotional and mental office stress can be relieved with the use of essential oils. Calm down an anger-filled or tense office atmosphere by diffusing Chamomile, Bergamot, Lavender or Benzoin. 

When fatigue sets in or workers start to get sleepy in the afternoon, energize the office by diffusing Bergamot, Orange, Rosemary, and Peppermint.

When seasonal colds and flues appear in the office, be sure to diffuse an anti-viral oil such as Tea Tree.

Some other smells you can use at the office are:

1.- Peppermint scent, this is great to improve concentration and to favor brainstorming which is great in decision-making.

2.- Lemon, this aroma is great to clean obsessive thoughts and negativity.

3.- Jasmine, This scent reduces anxiety and helps us avoid mistakes.

4.- Rosemary, Improves our memory and helps us focus.

5.- Geranium, this scent increases creativity and provides confidence to make decisions. 

Fridman's has state of the art professional diffusers that can make your office a place open to brainstorming, to creativity, that makes the necessary decisions, and takes the well-being of their employees into account.

We also have a large catalog of fragrances and kits that come with a diffuser and a previously chosen set of aromas that combine between them.

Contact our experts and find the scent that suits your office space best.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scents in the car

In highly populated cities there is a lot of traffic, therefore we spent a large amount of our day in our car. There are steps we can take to maximize the comfort we experience in our automobile.

Keeping a clean car is the easiest way to be comfortable in it. If your car smells bad it creates a poor impression on your care and sense of responsibility.

To keep your car clean you must:

- Avoid eating or drinking in it, and if you do it make sure it is odorless food or beverages.

- Wash your car at least every 15 days, so that dirt doesn't accumulate creating bad smells.

- When possible, ride with your windows rolled down, this will help any smells get out of your car.

- Vacuum often, dirt in your carpets creates foul smells.

- Use a diffuser and spread your favorite fragrance.

Conventional car air fresheners have been linked with several problems, including brain damage, cancer, and asthma to name just a few. At Fridman's Fragrances, we take your health seriously which is why we have developed an extensive catalog of synthetic fragrances for different settings.

Synthetic fragrances reduce the risk of allergies that natural fragrances have, and it is possible to formulate them to last longer in the environment.

Some of the aromas that combine perfectly with your car are:

• Basil
• Bergamot
• Cedarwood
• Cinnamon leaf
• Coffee
• Cypress
• Fir needle
• Frankincense
• Geranium
• Neroli
• Wild or sweet orange
• Palmarosa
• Patchouli

Among others. At Fridman's, you can get the right diffuser and pick a scent to help you smooth your commutes and spend better time in the car.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing in car dealerships

A recent survey found that 80% of people looking for a car wouldn't buy it without interacting with it first. This is good news in a time when the automobile industry keeps decreasing.

People aren't buying the same amount of cars as before, young people decide against it due to tighter budgets, however, the dealership experience continues to be paramount in the process of getting a new car.

But to buy cars, people need to spend a considerable amount of time in the dealership and to do this, they need to get hold of different strategies such as olfactory marketing.

A big advantage of the automobile industry is the new car smell. It is a universal smell, it doesn't matter where in the world you are, you know the smell and how delightful it is.

Dealerships must capitalize on the fact that a new car is one of the most popular smells ever. But also, it is necessary to aromatize the showrooms using professional diffusers to disperse specific fragrances into their spaces.

The goal by diffusing scents into a dealership is to convey aspiration, elegance, luxury, freshness, activeness, speed. Citrus scents, peppermint, and woods are the type of scents that allow this feeling.

Orange is a scent that reduces anxiety, therefore it is useful to reduce stress-related purchases, making the process more agreeable.

When the olfactory sense is engaged in combination with others, it has an extremely powerful effect on brand impression. If two senses are triggered, brand impact on the consumer increases by 30%. If three senses are triggered, that more than doubles to an incredible 70%.

48% of people say that a pleasant smell would encourage them to stay longer in space. This indicates that a scented dealership experience could help counteract consumers' rejection of the time spent at the dealership. 

There are no coincidences in scent marketing, it is a science, because of this it is necessary to consult an aroma expert, they are qualified to evaluate the needs of your dealership to translate them in the right scents.

If catalog scents do not fulfill your expectations you can always order an odotype. Odotypes are scents designed exclusively for a brand, this means a larger investment but it is highly beneficial because the smell of your brand is unique.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Flavoring your health center to improve patient experiences

Visiting health centers can be a stressful situation for patients, whether it is to get news about test results or just a routine check-up, visiting the doctor is never a pleasant experience.

But medical professionals are committed to humankind, and the service they provide is invaluable, this is why it is possible to improve the experience for both patients and medical providers.

Of course, we're referring to scent marketing, which is the use of certain aromas to cause specific moods in people. It is a scientific fact that aromas affect our behavior and that different smells have different effects.

It is important to maintain a pleasant and particular smell in the office, leaving aside the typical commercial flavoring, it can be used in many ways to maintain a pleasant smell in the waiting space. The important thing is to always have a particular aroma that the patient gradually relates to the medical office.

Some example uses of scent marketing in the medical industry include:

Vanilla is used in MRI facilities to decrease claustrophobia and tension. A Florida facility saw a significant decrease in the number of people who needed sedation and had a 50% decrease in cancellations.

Vanilla and lavender help patients calm down before surgery or dental procedures.

Neutralizing scents are helpful in areas of the health care facility where bad odors are predominant, such as in wound care, or in areas where patients with heightened senses of smell are, such as the oncology ward.

Eucalyptus is a powerful deodorant and has anti-microbial properties, which is ideal for medical care facilities, this scent conveys a sense of cleanliness and hygiene.

What we smell affects our emotions for as much as 75%, profit also grows because building a stronger emotional association between customers and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay.

Taking advantage of sensory marketing technology is a cost-effective way to increase the sense of well-being your patients experience at your health center.

Keep in mind that agreeable aromas benefit both patients and medical staff, enabling them to provide the best service possible.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing in restaurants

How do we select a restaurant to eat, easy we use our sense of smell. When we smell delicious food, we want to eat it. The sense of smell is the easiest way to entice customers to come into our diner or restaurant.

The use of aromas in restaurants complements the sensory experience of good service and comfort, inviting us to enjoy a pleasant moment and welcoming us to the restaurant, without neglecting the music that joins this work of sensations to contribute its qualities of relaxation and harmony.

Scent is becoming a strategic tool for restaurants that want to improve brand recognition and sales. The appeal to smell over visuals or audible marketing is undetected by most customers, but it’s highly effective in creating a food-friendly mood.

Depending on the restaurant, it’s possible to entice customers with scents in several ways. Restaurants can bake goods at a particular time of day to emit their best smelling foods at hungry people. 

They can also use a synthetic blend of smells in a diffusing machine to micro-mist their chosen aroma around the clock.

Experts in aroma design often choose smells like green tea or lemon to set the atmosphere so that customers feel comfortable enough to stay there just the right amount of time to ensure a profitable rotation.

In restaurants and diners, the most used aromas are coffee, chocolate, cookies, and vanilla. 

Not only are aromas diffused into the environment but the most creative chefs are making aromas part of their presentation, not far from creative plating.

Data-backed evidence demonstrates that scent marketing is ideal for pubs, restaurants, diners, coffees and food-related businesses. 

Manipulating scents is a lucrative financial move for restaurants, it can make customers buy more things.

Cinnabon is a brand that uses smells wisely, by place their ovens near the customers instead of at the rear of the stores, cinnamon flavors are uniquely tied to the company.

If you have a restaurant it is a good idea to incorporate scent marketing into your strategy, it is a subtle and cost-effective move that can be very lucrative.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

The four scents to turn your home into a spa

Home is the ideal place to relax it is the space where we are ourselves and we let go of our worries and everything that happened during the day. If you're struggling to calm down, relaxing fragrances are a great start.

There are steps to take to detach yourself from reality and stress; you can follow them to establish your paradise at home:

1.- Set up a ritual. People enjoy different things, repetition of these things make us feel good, so find out what you love doing and keep whatever you need at hand to do it, scented candles, aromatic bath salts, your favorite meal.

2.- Buy a diffuser. Aromas can alter our mood and make us feel better so you should have a diffuser and an essential-oil collection of you're favorite smells.

3.- Diffuse at your shower. There are showerhead attachments to diffuse essential oils while you're bathing, try these before a stressful meeting or day at work.

4.- Scented soaps. Put them in all your toilets, scents will make your house feel like a spa.

The following four aromas are ideal to incorporate them into your aromatherapy routine and will make your house feel like a spa.

1.- Lavender: Few scents are as relaxing as lavender. Lavender works as an anxiety reliever and helps people sleep faster. Lavender is a pain killer, is antibacterial and reduces inflammation.

2.- Jasmine: This essential oil is antidepressant, antiseptic, aphrodisiac, antispasmodic, cicatrizant, expectorant, galactagogue, emmenagogue, parturient, and sedative. Ideal to relax.

3.- Rosemary oil is a cough suppressant, decongestant, febrifuge, anesthetic, antimicrobial, anti-inflammatory, analgesic, and soothing. Rosemary has rich properties to relax at your home spa.

4.- Orange: Orange scent is uplifting, boosts immunity and it is relaxing, also, if used as massage oil it increases the blood flow, which is helpful for menstrual cramps, headaches, and other ailments, complicated by inflammation.

Diffuse these scents at home and relaxation will be as profound as in a spa but at home. 

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Olfactory marketing for hotels

Olfactory branding is the best way to complement your hotel strategy. Maybe you've invested in creating a logo, choosing the name, the decoration, and marketing strategy, but using olfactory marketing is a plus you should consider.

Some of the things you want to convey while running a hotel are:

Cleanliness: Guests want to sleep in a clean space, obviously, and you want to deep clean everything but what tells people that something is tidy is its smell, citrus, pine, peppermint, mint, are fragrances in a clean place.

Coziness. To be able to relax a hotel must feel like home. Green tea and citrus combined help evoque these feelings.

Relaxation. Some people work for travel, but mostly to relax, the kind of scent you need to use to achieve this is Lavender, a fresh fragrance used for relaxation 

Happiness. Common areas in a hotel require an upbeat vibe, people need to be happy and active and for this reason, you should use citrus, fruity scents.

Scent the landscape. If I say "Beach hotel" the scent will pop in your mind at once, coconut, bathing suit smell, sea breeze. If your hotel is in the forest, musky smells as those from the fougére family are ideal, anything you can use to bring your hotel to the mind of your guests is useful.

Know what your hotel is about. Is your hotel romantic? Family-oriented? Pet-friendly? If your hotel is romantic you want to use aphrodisiac smells, for families and pets you want fresh smells to convey cleanliness and happiness.

Some examples of olfactory branding in hotels are:

• Holiday Inn has a signature scent that mixes white tea and citric and they use it worldwide so every one of their hotels smells the same.

• Hilton Hotels use Jasmine in their receptions to help people feel welcome and to imprint themselves in the minds of their guests.

• Sofitel hotels use a perfume called essence de Sofitel, a mixture of white rose, jasmine of Grasse, patchouli, vanilla, lemon leaves, bergamot, and lily of the valley, and Lentisque, with white sandalwood as a dominating note. This perfume is also available for purchase.

Use olfactory marketing to bring your hotel to the next level.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Fridman's Fragrances will help you get the best out of scent marketing.

These bullets summarize why scent marketing is so effective:

• Our sense of smell is the strongest of the five senses and the one most tied to memory and emotion.

• 75% of all emotions are generated by scent.

• We are 100 times more likely to remember something we smell over something we see, hear or touch.

• There is a 40% improvement in mood after being exposed to pleasant scents.

No matter your industry or your audience, scent can play a significant role in transforming perceptions and building experiences around your business.

To start using scent marketing you'll need a professional diffuser and a fragrance kit to go with it.

At Fridman's, we have diffusers for both home and business. Our devices are electric, compact, and rechargeable. 

They have a powerful dispersion rate and can be programmed to dispense fragrance at certain hours and days.

The diffuser equipment comes with all the necessary accessories to mount it on the wall. The equipment must be vertical at all times once the fragrance has been charged, otherwise, it could spill and damage the equipment permanently.

You can fill your diffuser with any of the fragrances in our catalog.

We advise you to find a common area that is wide, dry and close to a power outlet.

The diffuser can only be placed indoors and in a dry area. Once mounted, connect to a power outlet and press the on button. 

The LED screen will light up and various options will appear, this menu is to program the aroma dispersion schedule and its intensity. 

It is very important to look after the unit after some use it is necessary to clean the equipment so that it keeps working properly. 

Once you perform the cleaning process as directed in the instructions, you can use your diffusor normally.

Reach out to the experts at Fridman's Fragrances and learn how to get the most out of scent marketing.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

In Fridman's Fragrances, we've helped the hotel industry use scents to delight their hosts.

Hotels get amazing benefits from scent diffusing. As they're places devoted to helping people rest during their traveling, scents are a great way to achieve the state of mind necessary to have good hotel experience.

Below are some ways that some hotels are using popular essential oils and aromatherapy spray to create an optimum guest experience.

Jasmine and lavender both promote peaceful and healthy sleep. Body lotions, scented candles, bedding, and massage oil helps guests to relax and feel more comfortable.

Hotels know their guests have exhausting days, so they prepare special bath kits to boost your relaxation as you breathe fragrances like jasmine, rose, sage and lavender.

Tea tree, ginger, and orange have properties to stimulate activity and help you wake up to get the day going.

When you step back to your hotel room to freshen up and change your clothes for dinner or lunch, aromatherapy scents or spray in a hotel room gives you little extra energy to finish the night strong. 

So, these were some great ways how aromatherapy is revolutionizing the hotel stay. Fridman's fragrances specialize in creating scenting kits for the hotel industry.

At Fridman's fragrances, we have a vast catalog of scents as well as professional-grade aroma diffusers that can be programmed to disperse aromas uniformly in a room.

Scenting is so powerful that some hotel chains have invested in creating custom made signature smells. This technique helps build brand loyalty.

Brand scenting is as important as investing in a logotype, actually, a personalized aroma is called an odotype. Investing in an odotype is a smart business decision.

So the next time you're at a hotel and you hear a whiff passing by its probably a professional diffuser dispersing that aroma you enjoy so much.

If you’re a hotel owner, reach out to Fridman’s fragrances and let us help you build a unique experience for your hotel guests. We can advise you on how to build brand awareness through smell and help you pick the right scents for your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Olfactory diffusion is widely used in fitness centers to stimulate clients and help them reach their goals.

Exercising is very difficult, especially if you're an amateur, laziness can get the best of you and prevent you from reaching your goals, whether it is to lose weight or to achieve a healthier lifestyle.

Don't worry, it gets easier. If you don't stop practicing, soon you'll be fit and healthy. 

But it is true that to achieve the amount of discipline necessary to transform our body, we can get some help.

Aromatherapy means using smells to modulate our moods and emotions taking advantage of the olfactory sense unique connection to our brain.

Aromatherapy can help you feel relaxed, focused, overjoyed, calm, active, both physically and mentally.

This is why many fitness centers use aromatherapy to help their costumers achieve their goals. Diffusing certain aromas can boost physical activity, and a sense of joy while doing it.

It is easier to attend a place when we feel ok. Aromatherapy does just that.

Diffuse lemon oil at the gym and you'll get a sense of cleanliness, also, you'll feel physically active and ready to perform your routines.

All citrus smells have this effect, but also, peppermint is a scent that helps you clear your mind from all self-sabotage thoughts, remember that you're your worst enemy when it comes to exercising.

Vanilla is a scent that provides well-being and it is helpful in yoga practice.

If you're taking exercise outside, try working out without music and focus on taking in the smells around you, like blooming flowers, or the wood from trees. Always try to exercise in natural areas, but if you don't have any near, exercise indoors as pollution in big cities can make you sick.

Aromatherapy is so effective while working out that a big brand of exercise items has launched four fragrances to make you want to hit the gym.

Whether you're an amateur or a seasoned fitness practitioner, consider using aromatherapy to help you get through your routine.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

How home fragrances can transform environments and give your store an unmistakable imprint.

A diffuser at home can bring a sense of calm, of ease. The right scent can energize an entire room and bring a sense of joy to its occupants.

Memories from home relate to all of our senses, especially the olfactory. 

The smells from home are amongst the things we remember most. The smell of wood in the fireplace, our mother's perfume, the baby scent of some blanket, fresh laundry, all contribute to our sense of well-being.

The sense of smell has a direct connection to the brain's center of emotions and memory making, which is why it can modulate our mood and help us achieve different effects.

A professional diffuser at home and a collection of fragrances are the doors to relaxation, joy, tranquility, focus and many other benefits, both emotional and physical.

There are several fragrances you can diffuse at different areas of your home and we'll talk about them.

To achieve relaxation before going to bed, diffuse a few drops of lavender essential oil at your bedroom, it has sedative properties and induces deep, lasting sleep.

To avoid anxiety eating, use some orange oil in the dining area, this fresh scent has powerful anti-anxiety properties, and also promotes conversation, so it is a good choice for dinner parties.

Many people work at home, but sometimes it's difficult to focus and get the job done. When this happens, simply diffuse peppermint oil, it will help you focus and have mental clarity.

If your home is cold, pick spices such as cinnamon, they provide a sense of warmth and are great to diffuse at Christmas.

Your house will feel clean if you continually diffuse lemon into the environment. It's no coincidence that most cleaning products use lemon as an ingredient; it always conveys hygiene so you can use it everywhere at home.

But all these scents are not exclusively for domestic use. If diffused in a business they can help you make your customers more open to purchasing your products or services.

Know exactly the kind of mood you need to boost your sales and pick a fragrance that helps you get it.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Choosing the perfect smell for your yoga studio.

Yoga is an ancient practice from India that has become popular in the west because it brings incredible health benefits to those who practice it. Some benefits of yoga practice are:

• Increased flexibility.

• Improvement of muscle strength and tone.

• Improved respiration, energy, and vitality.

• Balanced metabolism.

• Weight reduction.

• Cardio and circulatory health.

• Protection from injury.

It also brings several mental benefits such as stress management and coping skills to have a more positive perception of life.

If you own a yoga studio, you can take advantage of scent diffusing to enhance the emotions you get from yoga practice. We'll talk about some scents that will help you boost your well being.

Lavender. This scent relaxes the mind and the body; this is necessary for yoga practice. Most individuals enjoy this aroma.

Sandalwood. This aroma promotes mental clarity and strength, which helps you find your center to keep the postures.

Vetiver. It reaches directly to the nervous system and promotes peace of mind and relaxation, and it revitalizes your energy.

Lemongrass. It energizes your body and promotes physical activity and reduces anxiety.

Cedar. Cedar wood promotes balance and serenity, essential to yoga practice.

The benefits your yoga studio can obtain are:

• Induces a sense of calm and relaxation.

• Elevates your overall mood.

• It helps relinquish control.

• Opens up your center of emotion, creativity, and expression.

• Re-energizes your body and mind.

• Increases concentration and focus.

You can take advantage of scenting to boost your yoga practice and that of your clients.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.