People who join a gym want to exercise in a cozy, clean, fresh, and upbeat environment to boost motivation. Scent marketing is an ideal way to make this happen. But where to start? In this article, we'll talk about the steps to take to make your gym smell nicely.
Odors influence our behavior in ways we don't even suspect. This is because it is the only sense that stimulates our brain directly; the others have to pass several gateways to reach it.
When a place smells nice, we want to be in it. It is as simple as that. Gyms present specific challenges, we're talking about enclosed spaces where a lot of people exercise and sweat.
Sweat involves a series of chemical reactions but the end of it is that it doesn't smell very well. So how do you mask the odor of many people sweating at the gym? Easy, with scent marketing.
Scent marketing involves a professional scent diffuser where you put fragrances to disperse in a specific space.
For a gym, you need scents that convey activeness, happiness, cleanliness, a welcoming feeling. Depending on a specific area of the gym is the scent you should use, for example:
Rosemary, eucalyptus, green tea, berries, and fresh grass are some of the scents that convey a welcoming feeling. The reception is a good place to use these scents.
Orange, lemon, coconut, and berries are ideal for dressing rooms and common areas, they calm anxiety, convey cleanliness, and boost joy, an ideal mood to exercise.
Spinning, cardio, and weight areas need to have a vital mood to them; energy is the key ingredient so you want to use citrus smells, pineapple, passion fruit, tangerine, and pear.
It is important to reach out to an olfactory marketing expert to find the right aromas to improve the environment of your gym.
Scent marketing helps increase membership and retention rates. Scent marketing is a cost-effective way to strengthen your brand.
A strong retention rate for gyms is 90%. If your numbers are less than that you should consider implementing scent marketing.
Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.
