If you don't use scent marketing, you're missing the full potential of your brand. The nose can identify over a trillion smells, and each one of them has the potential to evoke memories, change moods, or inspire spending.
Casinos were the firsts to adopt scent marketing in the early nineties, and some studies recorded an increase in spending of 45%.
It's proven that people will stay longer in a business that smells good. Certain smells even improve their mood, which makes it so important to pick the right scent.
Follow these steps to find the best fragrance for your business:
1. Be consistent with your brand. You don't want to choose a scent that has nothing to do with your business if you own a bakery, a flower scent makes no sense, the smell of freshly baked bread does.
2. Be unique. You need to get a scent that belongs just to your brand, you don't want to pick anything resembling a competitor to remind your customers of them instead of you.
3. Be Sutil. Scent marketing must be subtle, you don't want to overpower the environment, this can be counterproductive and have people running out of your store. Less is more, you don't want to be obvious.
4. Know your aromas. If you can identify the properties of different scents, you'll know if they're right for you, for example, vanilla reduces depression and invokes feelings of joy.
5. Citrus, Rosemary, Mint, and eucalyptus are great to energize the mind and to stimulate mental awareness. And like this, many other scents have properties that can match your business' objectives.
If you have any questions about which smell is the best option for your business, talk to an expert at Fridman'sFragrances.
Fridman's Fragrances has a wide variety of scents in its catalog and can also manufacture personalized scents, so it is the right choice.
Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.
