. 3 important considerations to pick a scent for your business

 

If you don't use scent marketing, you're missing the full potential of your brand. The nose can identify over a trillion smells, and each one of them has the potential to evoke memories, change moods, or inspire spending.

Casinos were the firsts to adopt scent marketing in the early nineties, and some studies recorded an increase in spending of 45%.

It's proven that people will stay longer in a business that smells good. Certain smells even improve their mood, which makes it so important to pick the right scent.

Follow these steps to find the best fragrance for your business:

1. Be consistent with your brand. You don't want to choose a scent that has nothing to do with your business if you own a bakery, a flower scent makes no sense, the smell of freshly baked bread does.

2. Be unique. You need to get a scent that belongs just to your brand, you don't want to pick anything resembling a competitor to remind your customers of them instead of you.

3. Be Sutil. Scent marketing must be subtle, you don't want to overpower the environment, this can be counterproductive and have people running out of your store. Less is more, you don't want to be obvious.

4. Know your aromas. If you can identify the properties of different scents, you'll know if they're right for you, for example, vanilla reduces depression and invokes feelings of joy. 

5. Citrus, Rosemary, Mint, and eucalyptus are great to energize the mind and to stimulate mental awareness. And like this, many other scents have properties that can match your business' objectives.

If you have any questions about which smell is the best option for your business, talk to an expert at Fridman'sFragrances.

Fridman's Fragrances has a wide variety of scents in its catalog and can also manufacture personalized scents, so it is the right choice.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Tips to get the most out of your home diffuser.

 

A scent diffuser is a simple way to fill your house with beautiful smells without the dangers that come with scented candles. 

Scented candles pose a greater risk of fire if left unattended, which can easily happen if we relax into a deep sleep.

A diffuser only needs an electric outlet. Electronic, professional diffusers for home use can disperse fragrances according to their programming.

As with any home appliance, it is important to read the instructions carefully and operate the equipment according to them.

Also, it is necessary to give our device the right maintenance so that its life will extend.

In this article, we'll provide recommendations to get the most out of your professional Fridman's diffuser.

1. Choose carefully where to put your diffuser.

Pick a location that allows for uniform dispersion of the fragrances. If you install your diffuser behind furniture or in a place with multiple obstructions, you won't get the most out of it.

2. Take advantage of existing installations.

If you have an air conditioning system, install your diffuser near it so that the dispersion of fragrances increases. Or place it next to a ventilator. Remember that scent particles travel further when aided.

3. Follow charging directions.

Electronic devices fail when we don't charge them properly or when we expose them to a different voltage to that specified in the manual. Always read the specifications to care for the electronic components of your diffuser.

4. Clean your diffuser.

Diffusers have a tank to put fragrance, as with any container, it is important to keep it clean and dry when not in use. Also, it is important to disperse a little alcohol between scents, to clean inside the diffuser.

5. Use the right scents.

Your diffuser comes with fragrances specially designed to work with it. Use only these fragrances, if you use different ones you may damage your device.

Follow care instructions and extend the life of your diffuser to get the most out of the experience of aromatherapy.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Interesting statistics of aromarketing.

 

We have talked about how aromarketing is a powerful tool to increase your brand recognition in the minds of your customers because of the relationship between the sense of smell and the limbic system.

But exactly how beneficial is aromarketing? In this article, we'll present statistics that provide precise data on the effectiveness of this tool.

The smell is the first sense we develop fully. When we leave our mother's womb, we cannot see, and we depend on our noses to identify our mother and start bonding with her. 

The sense of smell is key to the attachments we develop as well as the memories we create. The human being can remember 35% of the things we smell.

35% might not seem like a lot, but when we compare it to other senses, we can only remember 5% of the things we see and 2% of what we hear.

Also, 75% of all emotions we generate every day come from things we smell.

Our memory is capable of remembering over 10,000 aromas while it can only recognize 200 colors.

Scent marketing research shows that there is a 40% improvement in mood after being exposed to pleasant scents.

When you use aromarketing in your store, you increase the intent of the purchase of your customers by 80%. To purchase, you must spend time browsing items at the store. Science says that scent marketing makes people stay at your store 44% more.

Aromarketing is also beneficial in the workplace environment. Professional diffusers with the right aroma can reduce employees' mistakes by 20% as well as increasing productivity by 15%.

Smells also have applications in the health industry. Certain procedures are extremely stressful for people, like MRI machines. Vanilla scent decreases anxiety by 63% in patients who get an MRI.

Citrus scents were effective to reduce bad odors overall in hospitals and helped soothe patients with a heightened sense of smell.

As you can see, the benefits of scent marketing are backed by solid evidence and are not just anecdotal.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Why you have to start using aromarketing NOW.

 

Scent marketing is the practice of using pleasant smells to enhance the image of a brand to improve customer experience and increase sales.  Using Aromarketing makes people stay in a store 44% more than without scents, according to data from The American Marketing Association.

Scents can influence involuntary reactions and opinions because the sense of smell is directly into the limbic system. Triggering positive thinking around a product or service helps the brands establish the value of their offer.

Scent marketing helps retailers to build an entire experience around their brand. Studies show that the intent of purchase increases by 80% when using aromarketing.

One good example of this is Starbucks coffee, surely you're familiar with this chain of coffee stores and the success they have. We've all stood in line to get a cup of coffee there. But what you probably don't know is how they use scent marketing to pack their stores, first they banned smoking from their establishments, then they eliminated the smell of cooking, and finally, they boosted the aroma of freshly grounded coffee, and boom, success.

Starbucks coffee is just an example of the success you're missing out of by not implementing aromarketing or not doing it effectively.

When you don't implement aromarketing your brand is forgettable. Science shows that the sense of smell is key to increase the retention of memories and to associate a positive emotion to a specific experience.

But wait, don't rush to the nearest store to get several cans of aromatizer, this doesn't work. Aromarketing as a strategy must be carefully planned and executed.

There are firms like Fridman's Fragrances that specialize in all-aromarketing, from supplying professional diffusers to providing high-quality scents for home and business.

Stop missing out on success. Your store can be big and profitable just by smelling right.

The first thing you need to do is ask yourself what kind of business you have and what sort of smell would benefit it. Perhaps you even want to consider ordering a personalized aroma (Yes, that can be done).

The benefits of a personalized aroma are huge. First, your customers can't find it elsewhere, second, if it is pleasant enough, they'll keep coming back to purchase at your store.

You're just a decision away from getting the most out of your business. Contact Fridman's Fragrances today, and start benefiting from aromarketing.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Common mistakes when using aromarketing.

 

Scent marketing is a powerful tool for your company, but you need to do it right. Scent marketing is not about spraying a can of over the counter aromatizer all over the place.

Scent marketing is an art, is a science, and you need to approach it seriously. It is about going to the right people and getting the right equipment to succeed.

Professional nebulizers are the right tool to get the most out of your aromarketing experience they are electronic devices with timers that disperse fragrance in patterns throughout the day.

Scent marketing is great to build loyalty with your customers because the fragrance you choose will get straight to the area of your brain where memories are created, and emotions happen.

However, it is easy to make mistakes while implementing scent marketing, we will discuss this in this article.

Mistake # 1 Use a common scent.

There are delicious fragrances that are very common, take vanilla, for example, it is amazing, but it is everywhere, your brand will smell nice but there won't be anything special about it, and your customers can mistake the smell for so many other things that it won't be effective.

Mistake # 2 That your scent has nothing to do with your brand.

Choosing the right scent is vital as it must reflect our company's values, picking the wrong scent is counterproductive. Imagine that you have a gym and you spray candy smell; it just doesn't match.

Mistake # 3 That you run out of scent.

Make sure to calculate your monthly supply of scent and buy it in advance. Constancy is key. If your store smells sometimes but not others it won't have the expected effect.

Mistake # 4 Not buying quality equipment.

Cheap stuff ends up being more expensive as low-quality pieces of equipment don't last as long or deliver the right results, the money you save now, will be spent tomorrow.

Mistake # 5 Not installing your diffuser in the right place.

If you put the diffuser behind a sofa or where it's blocked, it's useless, so install it in an open space or near the air conditioning system.

By avoiding these mistakes, you can get the most out of your aromarketing experience.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

What is sensory marketing?

Sensory marketing is, as it sounds, the art of forging brand/customer relationships using the senses. In the '60s, a neuroscientist called Paul D. Mclean proposed the model of the triune brain and it aimed to explain certain human behaviors, from the rational to the instinctive.

The triune brain has many applications, understanding the science behind it, making it possible to develop new ways in which brands relate to their customers. Sensory marketing is one of these ways.

People don't like it when brands attempt to sell them things directly, they like to believe that finding a product or service and using it is their choice. Nowadays, the products or services we use are rarely our choices.

Brands have been using sensory marketing for years to appeal to the mammal brain or limbic system which handles emotions, memories, habits, and attachments. 

Talking to the limbic system has a very clear purpose, to embed the brand deep in our "hearts" to create feelings around it, to create an attachment that makes us keep coming back to said brand.

There are many forms of sensory marketing, designed to attract each of the five senses. Carefully chosen colors, lighting, graphics, or videos are a treat for our sight.

Fun and memorable jingles were very popular in the '90s and they associate sounds with the brands, so whenever people listened to them they would think of the company, thus engaging hearing.

Tactile stimuli are everywhere, from textures in the packaging of things to every smartphone in the world. Do you think it is coincidence smartphones are tactile? Do you remember serious addictions to electronic devices fifteen years ago? Exactly.

Signature flavors are also a thing, they are designed to be exclusive to their brand so you can't find it anywhere else. This is a way of building loyalty from customers through the sense of taste.

Finally the sense of smell. I intentionally wanted to finish this article with this sense because it is the one with the most profound effect on the brain. The sense of smell is directly connected to the limbic system.

This means that if you associate a smell to an object or experience it will be engraved lastingly in the memory. Scent marketing is a clear example, as we will learn in upcoming articles, it is a game-changer for brands.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

 

Airborne diseases

The current coronavirus pandemic has brought our attention to airborne diseases and how to prevent the contagion. Even though coronavirus is not airborne, as several studies have shown, it raised awareness to them. As the name says, airborne diseases are transmitted through the air.

Some airborne diseases are:

The common cold. 

It is common because it affects millions of people worldwide each year. The common cold is caused by rhinovirus and it is the main cause of absence from schools and workplaces.

Influenza.

The flu is quite common and has been the protagonist in previous pandemics, such as the H1N1 outbreak years ago or the super deadly Spanish flu that killed over 50 million people in 1918. Influenza viruses mutate continuously, which is why vaccination happens yearly.

Chickenpox.

This disease is characterized by high fever, flu-like symptoms, hearing aches, and hives all over the body. Chickenpox is most common in childhood and it typically attacks only once, though it can resurface in adulthood in the form of shingles. There is a vaccine for chickenpox, and it is highly advisable.

Mumps.

This viral ailment has practically disappeared due to vaccination, hopefully, it won't resurface due to the anti-vax movement.

Measles.

Measles is a very contagious disease; it is a leading cause of death for children all over the world. Vaccination is the most successful preventive measure against measles. It is calculated that it prevented 23 million deaths from 2000 to 2018.

Whooping Cough.

Another viral disease that has resurfaced due to the lack of vaccination.  It causes swelling of the airways that result in persistent cough.

Tuberculosis.

This disease is mostly eradicated thanks to vaccination campaigns throughout the world. This bacterial disease is very hard to get, you have to be in close contact with someone who has it for a very long time. This disease can appear after a few days or maybe years after exposure. 

This disease affects most people with weakened immune systems.

Diphtheria.

This disease damages the respiratory system, the heart, kidneys, and nerves. It is eradicated and as few as five cases have been reported in the U.S.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

 

What are the 10 basic types of odors?

 

As humankind advances, we obtain different abilities and technologies that help us understand the world around us and why things happened the way they did in the past.

The olfactory system is one of humankind's greatest mysteries, the knowledge we have about it is quite recent, but it progressed rapidly as further studies shed light on the mystery.

One new approach uses math to describe the representation of smell in the brain this helps us identify ten basic categories of smell our brain can perceive.

This study conducted by Jason Castro at the University of Pittsburgh used a method called non-negative matrix factorization to simplify information into coherent categories.

Using broad data, this investigative team identified 10 basic odor qualities, which are:

• Sweet.

• Fragrant.

• Woody/resinous.

• Fruity (non-citrus)

• Chemical.

• Minty/peppermint.

• popcorn.

• Lemon.

• And sickening, which divides into two: 

• Decaying and pungent.

These categories are based on the chemical composition of each element, but further research is necessary for better accuracy.

Industries that could benefit from this type of research include:

• The perfume industry.

• The food industry.

• The cosmetic industry.

This is because a better understanding of smells behaviors’ in the brain results in compelling products that translate in better sales and overall success.

It remains to be seen what new information we can learn in the future as technology and science advance.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

How does your olfactory system work?

 

The knowledge of the olfactory system is quite recent, even though humans have wondered about it for centuries.

Each time we smell something, it involves teamwork between our nose and brain. There are thousands of tiny molecules floating in the air around us. 

When those tiny molecules get into our nostrils, olfactory neurons in them make sense of them and send a message to the olfactory bulb in the brain, which distributes it to other regions of the brain.

So why do we have two nostrils? The answer is to track smells, just as dogs do, but their sense of smell is much more sensitive. 

Each nostril allows our brain to detect small differences in the number of molecules that reach each one so that we can know from where it comes.

We love to eat, don't we? Well, that wouldn't be possible without the sense of smell, have you noticed that you can't taste anything when your nose is blocked?

Earlier, we mentioned the neurons inside our nostrils, we'll talk more about them. 

Olfactory neurons talk to each other using electrical impulses, using their long cable-like connections to send those messages to the olfactory bulb, that distributes them to other parts of the brain.

These parts of the brain use the messages to do things like storing memories or provoking emotions, that is what happens when spontaneously old memories come back to us.

It doesn't matter how much we age; smells can take us as far back as to our childhood.

The olfactory system is similar and important to almost all animals (keep in mind, we are animals too) It helps them to find food, to recognize their family, and to avoid danger.

However, we perceive smells as flat, we smell individual things such as coffee or perfume, but we can't identify each component without proper training.

Some professionals can, with a lot of practice, identify individual components of smell, such as wine tasters or perfume makers. This is our olfactory system.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Change from CRM to CXM using aromarketing.

 

CRM is a system to gather customer information reliably to provide great customer service and improve retention. 

CRM centralizes your business information and manages your contacts by building profiles of each one so that you can have access to purchase records, previous communications, their interactions across different channels within the company such as social media, chat, email, etc. 

This allows for better customer service because they don't have to repeat their story over and over again and you can address their issues efficiently.

CRM is a proven sales process because it allows us to deliver the right message on the right channel at the right time.

CRM is also key to retain customers, churn rates determine a company's success, this system allows human agents to know where the churn happens so they can fix it.

But everything evolves and so does CRM, what companies need to implement nowadays is called CXM, which translates as Customer Experience Management.

As businesses enter this new era of technology and big data, is not enough to manage their information, now it is important to keep a record of how o client feels or perceives our brand, product, or service.

Taking into account our customers' feelings or sensations can happen in a variety of channels within the company, and they can be physical or digital.

Scent marketing is a great way to enhance a customer's experience physically, from the smell at our stores, to scenting the packages we deliver from online sales.

The right scent can tell so much about your brand. These olfactory stories are just what you need to engage your customers, and to build loyalty towards your brand. 

It is all about creating enjoyable experiences and memories that keep people coming back and purchasing.

For example, Disney World parks use scent marketing to build environments and get people to purchase food or souvenirs.

Disney is so good at customer experiences that people spend thousands of dollars to visit and they do it happily.

Where else would you spend thousands to stand in line under the sun for three hours?  That is how powerful customer experience is.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Tell your brand's story with Fridman's Fragrances

 

Humankind loves a great story. Storytelling has many applications in everyday life, from the entertainment industry to marketing. It is easier to sell a product or service when it has a story associated with it.

The reason why we like a story associated with our things is that it is easier to care about them and to create an emotional bond that persists in our brain.

When something persists in our brain, it is a memory. Memory is an important part of who we are. Memory is about learning information and retaining it so that we can use it later. 

We learn information through our senses. Smell, touch, taste, hearing, and sight. Through diverse stimuli, we create a picture of the world around us in our brains. Four senses have an indirect connection to the brain, but the fifth goes directly into it, the sense of smell.

The sense of smell is closely linked with memory because it is rooted in the limbic system. This is why specific smells can bring memories, sometimes spontaneously. For example, I walk by a bakery and they're making apple pie, and suddenly a picture of my grandmother pops into my head because she used to bake the same dessert. That is how smell works with our memory.

In time we've learned to manipulate this relationship between memory and the sense of smell to the advantage of our brands. Olfactory marketing uses a smell, bonds it with a brand or service or product, and it implants them in the brain of their customers.

This is called scent marketing. The point of scent marketing is to create an experience at storefronts that customers will remember. They want to connect with their customers on a deeper level than they would be able to with visual stimulation. 

One study found that when major retailers used scent marketing in their stores intent to purchase increased by 80 percent. Additionally, dispersing a nice smell in the room not only makes customers buy more, but it also encourages them to stay longer at the store.

Customers will associate a smell with a brand image and recall it when they smell it later. Scents can help create an experience associated with a brand and subtly influence a customer’s view of a brand.

Scent marketing is also used to convey quality, certain smells give a sense of opulence that high-end stores use to attract a specific audience.

Every brand has a story, and if it allows itself to be vulnerable and to connect with their customers, it will reflect on their sales. Scent marketing is an ideal tool to illustrate this story and provide a true customer experience and brand loyalty.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Not a believer of olfactory marketing? These statistics will impress you

If olfactory marketing seems too farfetched for you, perhaps you should take a look at the following statistics.

1. A study published by The Rockefeller University found that humans remember 1% of what they touch, 2% of what they hear, 5% of what they see, but 35% of what they smell.

2. 46.3 of interviewed people acknowledge that it is easier to recognize something if they smell it again rather than if they see it or hear it.

3. Estimate numbers from Point of Purchase Advertising International found that among 50 thousand products at the supermarket, the consumer picks about 50, favoring those that they can smell.

4. 84% of marketing efforts are aimed at visual campaigns, for which olfactory marketing may be losing important opportunities.

5. Sales can increase by up to 70% when olfactory marketing is used.

6. Scent marketing reinforces and improves brand recognition by unifying a brand or product with the buyer's emotions. Scent marketers realize that aroma branding is the hook, and for many industries, it is the only thing that may differentiate your particular business from your competition.

7. Scent marketing allows for the creation of a new and deeper dimension in your existing brand because it reaches the emotional triggers of targeted consumers. Sensory cues repeated consistently increase sales, traffic, time spent shopping to improve brand recognition and loyalty.

8. Scent marketing makes your brand unforgettable by using fragrance to imprint a pleasant memory that is associated with your product or services. 

9. Fifty-seven percent of small business owners claim that having a relationship with their consumers is what drives repeat business. According to Bain & Company, returning customers typically spend more than 67% than first-time customers. The right scent in the right place propels the consumer into a pleasant selection of memories and associations that repeat themselves automatically whenever that fragrance hits their noses.

The truth is that people are saturated with visual stimuli and brands need to resort to more instinctive methods to trigger the purchase impulse in their customers. Olfactory marketing achieves that.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

What is an Odotype?

Everybody knows what a logo is. An image that identifies a brand. Some logos are quite famous, for example, the Coca-Cola logo, this logo is known worldwide. But what is an odotype? it is a custom olfactory identity.

Major companies have signature scents that they spray at their venues to improve the experience of their customers.

Singapore Airlines has created a fragrance as its scent brand, Stefan Floridian Waters. The unique aroma blend of rose, lavender, and citrus is worn by flight attendants as perfume, is blended into their hot towels, and is pumped throughout the cabin space.

Since passengers can only smell Stefan Floridian Waters in Singapore Airlines planes, they join the scent to the brand, imprinting the experience deep into the limbic system.

Other airlines are following their examples, such as United with their signature scent Landing and Turkish Airlines TK1933.

Aromarketing found a natural match in the hospitality industry, Hyatt Place hotels are an example of many in the hotel industry to create a signature scent brand, Seamless, that they disperse all over their premises.

The scent has proven to be an integral aspect of the Hyatt Place brand, personifying the brand’s message and mission through olfactory sense.

Bloomberg featured an article detailing that the hotel industry spent $300 million US in its olfactory marketing in 2015.

The popular retail brand Abercrombie & Fitch is another example of a successful olfactory marketing strategy.

They opted to pump large quantities of their male fragrance Fierce and it worked, young people responded well to this aggressive approach.

These scents are unique and are bonded to their brand, companies that do this increase their sales by up to 70%.

A scent specialist can create the right odotype unique to your brand. To do this they will need to fully understand your brand and what it stands for, also your target audience.

When you get your signature scent sales will rise considerably for your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Increase your sales with the proper fragrance

What do we need to buy something when we walk into a store? When we rush or are grumpy or upset, it is impossible to pick what to buy.

Purchasing is about finding the sweet spot between comfort and happiness. We don't even have to need something a good emotion can trigger an emotional purchase.

Olfactory marketing is all about getting these emotional responses to products or services. When you walk into a store, everything from how stuff is set up to the level of lighting, and air conditioning is thought to make you buy.

If we add a good smell to the equation, it is nearly impossible to resist the urge to buy. Brands know this, and they take advantage of it to increase sales. You can do it too.

Olfactory marketing is one of the best cost-effective solutions to attract and retain customers. Knowing your brand and choosing the right scent goes a long way when increasing sales. The same happens if you choose the wrong fragrance.

Imagine you sell women's clothing and you disperse a woody/ masculine fragrance in your shop, chances are not many people will buy there, this is because what they're seeing doesn't match what they're smelling.

Choosing the right scent makes your customers comfortable enough to spend time at your store, this permanence allows them to buy more, therefore your sales will rise.

Applying olfactory marketing is easier than you think. There are scent specialists that can help you translate your brand's philosophy into the right aroma, they can also advise you on what diffuser to buy to deliver the fragrance efficiently.

A professional diffuser is a device that you put in the wall and it is electronic, it has a fragrance tank and a timer. You set it up and it continuously releases the fragrance into the environment.

A professional diffuser is a much better purchase than over the counter aromatizers. They deliver uniform scents that last all day long, they have the advantage of pre-made kits that you can purchase depending on the effect that you want.

If your business needs to bump up their sales, consider incorporating olfactory marketing to your strategy.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Brands that use Olfactory marketing

Olfactory marketing arrived to stay. The sense of smell and its unique connection to the limbic system in the brain has made brands incorporate odors to their marketing strategies. 

What the sense of smell does is that it attaches an odor to a memory, just as cookie smell means grandma and childhood, or shoe smell is disagreeable some odors help us connect to a brand, and to develop a loyalty that translates into sales.

Olfactory marketing has been around for some time, and some large companies use it with great success. In this article, we'll talk about these examples and how they capitalize on this.

1. Starbucks coffee. Coffee shops are a timeless business, but Starbucks took it up a notch when they built an entire experience around a coffee cup. What they did was to ban smokers from their shops so that the inside smelled like coffee. This made it a favorite for a lot of people and now they're a worldwide franchise.

2. Disney. Disney are master marketers, olfactory marketing has been a major part of their shows and theme parks for the last 15 years. Their shows are enriched by olfactory effects and they also disperse popcorn smell around their food venues, which makes you hungry and ready to buy.

3. Rolls-Royce. Whenever a client takes its car to service, it is sprayed with brand new leather and wood smell, this gives people the impression that they're getting a new car each time.

4. Dunkin Doughnuts. Perhaps one of the most famous examples. It happened in Korea, whenever there was a Dunkin Doughnuts ad in public transport, the coffee smell was released. It increased sales by 16%.

5. Thomas Pink. This shirt designer sprays his stores with linen smell to certify the quality of the fabric he uses.

6. Jordan’s. This furniture store aromatizes its stores using bubblegum in the youth section, and pine where the most rustic furniture is. Their sales have increased because of this.
7. Abercrombie & Fitch. This popular clothing vendor diffuses its male fragrance in the male clothing section. This measure increased sales by attracting customers.
8. The Hilton hotel chain has a custom aroma for their lobbies; it can only be smelled there.

If big companies use olfactory marketing is because it works, and you should consider it to elevate your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Aromarketing to improve your brand

The sense of smell represents an essential role in how we remember things. One of our first connections to the world is, in fact, the smell of our mother, that we use to recognize her when we can't see yet.

Some studies suggest that the human nose can identify up to a billion smells. This connection between the sense of smell and our limbic system can boost how a person responds to a brand.

Olfactory marketing capitalizes the brain responses to smells to create brand awareness and to build loyalty from customers. If you want your brand to stand out, olfactory marketing needs to be part of your strategy.

In this article, we will discuss nine advantages of olfactory marketing and how to use them as part of your business.

1.    It creates experiences. People connect better to experience than to a message. Starbucks Coffee grew exponentially because they offer an experience around a cup of coffee, elevated by the smell of freshly brewed coffee in their stores.   

2.    Smells imprint things in our memory. The sudden appearance of some smell may take you back to a memory you didn't know you had. Some brands have signature scents and when we smell them we think of that brand.

3.    It creates a setting. To sell a product or service you need your customer to experience a specific emotion, the smell can lead your customers to feel what you need them to feel.

4.    Brand philosophy. You know the values of your company, and you can use smells to fixate them in the minds of your customers.

5.    Identifies the brand. A brand has a logotype, but it can also have an odotype, a signature smell to identify it as much as its graphic identity.

6.    Builds loyalty to your brand. People return to where they experienced something nice, let that be your store.

7.    Modify Behaviors. Studies show that smells can shift our mood, so use them to set the right environment in your commercial venue.

8.    Retention. People spent about 15% more time in aromatized places if they do they buy more, take advantage of it.

9.    Love mark. Each person has a particular smell and it attracts other people, so should brands, by designing an odotype, your brand will remain in the top of mind of your customers.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.