. 3 important considerations to pick a scent for your business

 

If you don't use scent marketing, you're missing the full potential of your brand. The nose can identify over a trillion smells, and each one of them has the potential to evoke memories, change moods, or inspire spending.

Casinos were the firsts to adopt scent marketing in the early nineties, and some studies recorded an increase in spending of 45%.

It's proven that people will stay longer in a business that smells good. Certain smells even improve their mood, which makes it so important to pick the right scent.

Follow these steps to find the best fragrance for your business:

1. Be consistent with your brand. You don't want to choose a scent that has nothing to do with your business if you own a bakery, a flower scent makes no sense, the smell of freshly baked bread does.

2. Be unique. You need to get a scent that belongs just to your brand, you don't want to pick anything resembling a competitor to remind your customers of them instead of you.

3. Be Sutil. Scent marketing must be subtle, you don't want to overpower the environment, this can be counterproductive and have people running out of your store. Less is more, you don't want to be obvious.

4. Know your aromas. If you can identify the properties of different scents, you'll know if they're right for you, for example, vanilla reduces depression and invokes feelings of joy. 

5. Citrus, Rosemary, Mint, and eucalyptus are great to energize the mind and to stimulate mental awareness. And like this, many other scents have properties that can match your business' objectives.

If you have any questions about which smell is the best option for your business, talk to an expert at Fridman'sFragrances.

Fridman's Fragrances has a wide variety of scents in its catalog and can also manufacture personalized scents, so it is the right choice.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Tips to get the most out of your home diffuser.

 

A scent diffuser is a simple way to fill your house with beautiful smells without the dangers that come with scented candles. 

Scented candles pose a greater risk of fire if left unattended, which can easily happen if we relax into a deep sleep.

A diffuser only needs an electric outlet. Electronic, professional diffusers for home use can disperse fragrances according to their programming.

As with any home appliance, it is important to read the instructions carefully and operate the equipment according to them.

Also, it is necessary to give our device the right maintenance so that its life will extend.

In this article, we'll provide recommendations to get the most out of your professional Fridman's diffuser.

1. Choose carefully where to put your diffuser.

Pick a location that allows for uniform dispersion of the fragrances. If you install your diffuser behind furniture or in a place with multiple obstructions, you won't get the most out of it.

2. Take advantage of existing installations.

If you have an air conditioning system, install your diffuser near it so that the dispersion of fragrances increases. Or place it next to a ventilator. Remember that scent particles travel further when aided.

3. Follow charging directions.

Electronic devices fail when we don't charge them properly or when we expose them to a different voltage to that specified in the manual. Always read the specifications to care for the electronic components of your diffuser.

4. Clean your diffuser.

Diffusers have a tank to put fragrance, as with any container, it is important to keep it clean and dry when not in use. Also, it is important to disperse a little alcohol between scents, to clean inside the diffuser.

5. Use the right scents.

Your diffuser comes with fragrances specially designed to work with it. Use only these fragrances, if you use different ones you may damage your device.

Follow care instructions and extend the life of your diffuser to get the most out of the experience of aromatherapy.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Interesting statistics of aromarketing.

 

We have talked about how aromarketing is a powerful tool to increase your brand recognition in the minds of your customers because of the relationship between the sense of smell and the limbic system.

But exactly how beneficial is aromarketing? In this article, we'll present statistics that provide precise data on the effectiveness of this tool.

The smell is the first sense we develop fully. When we leave our mother's womb, we cannot see, and we depend on our noses to identify our mother and start bonding with her. 

The sense of smell is key to the attachments we develop as well as the memories we create. The human being can remember 35% of the things we smell.

35% might not seem like a lot, but when we compare it to other senses, we can only remember 5% of the things we see and 2% of what we hear.

Also, 75% of all emotions we generate every day come from things we smell.

Our memory is capable of remembering over 10,000 aromas while it can only recognize 200 colors.

Scent marketing research shows that there is a 40% improvement in mood after being exposed to pleasant scents.

When you use aromarketing in your store, you increase the intent of the purchase of your customers by 80%. To purchase, you must spend time browsing items at the store. Science says that scent marketing makes people stay at your store 44% more.

Aromarketing is also beneficial in the workplace environment. Professional diffusers with the right aroma can reduce employees' mistakes by 20% as well as increasing productivity by 15%.

Smells also have applications in the health industry. Certain procedures are extremely stressful for people, like MRI machines. Vanilla scent decreases anxiety by 63% in patients who get an MRI.

Citrus scents were effective to reduce bad odors overall in hospitals and helped soothe patients with a heightened sense of smell.

As you can see, the benefits of scent marketing are backed by solid evidence and are not just anecdotal.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Why you have to start using aromarketing NOW.

 

Scent marketing is the practice of using pleasant smells to enhance the image of a brand to improve customer experience and increase sales.  Using Aromarketing makes people stay in a store 44% more than without scents, according to data from The American Marketing Association.

Scents can influence involuntary reactions and opinions because the sense of smell is directly into the limbic system. Triggering positive thinking around a product or service helps the brands establish the value of their offer.

Scent marketing helps retailers to build an entire experience around their brand. Studies show that the intent of purchase increases by 80% when using aromarketing.

One good example of this is Starbucks coffee, surely you're familiar with this chain of coffee stores and the success they have. We've all stood in line to get a cup of coffee there. But what you probably don't know is how they use scent marketing to pack their stores, first they banned smoking from their establishments, then they eliminated the smell of cooking, and finally, they boosted the aroma of freshly grounded coffee, and boom, success.

Starbucks coffee is just an example of the success you're missing out of by not implementing aromarketing or not doing it effectively.

When you don't implement aromarketing your brand is forgettable. Science shows that the sense of smell is key to increase the retention of memories and to associate a positive emotion to a specific experience.

But wait, don't rush to the nearest store to get several cans of aromatizer, this doesn't work. Aromarketing as a strategy must be carefully planned and executed.

There are firms like Fridman's Fragrances that specialize in all-aromarketing, from supplying professional diffusers to providing high-quality scents for home and business.

Stop missing out on success. Your store can be big and profitable just by smelling right.

The first thing you need to do is ask yourself what kind of business you have and what sort of smell would benefit it. Perhaps you even want to consider ordering a personalized aroma (Yes, that can be done).

The benefits of a personalized aroma are huge. First, your customers can't find it elsewhere, second, if it is pleasant enough, they'll keep coming back to purchase at your store.

You're just a decision away from getting the most out of your business. Contact Fridman's Fragrances today, and start benefiting from aromarketing.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

The 3 great advantages of using scent marketing.

 

You have been wondering how to increase sales and build your customer's loyalty? Scent marketing is the answer to your prayers. You're probably asking yourself how aromatizing your store could bring in more customers, and better yet, have them return countless times.

Certainly, we are not talking about emptying an over the counter aromatizer can in your store. Scent marketing is both art and science, it is so much more than a nice smell.

Scent marketing is a marker placed on the brain of your customers that tells them they just had a great experience and they should buy several things and maybe come back next week for more.

How can a scent do this? This is thanks to the human brain and the limbic system which is responsible for emotions, attachments, and memory creation. 

The sense of smell is the only one connected directly to the limbic system, and for this, each scent attaches to a memory or experience to engrave it deeply in our subconscious. 

A scent can also shift our mood. The right mood is so important to work or to shop, have you seen a cranky person browsing calmly in a store and buying a lot of things? Or an angry employee being productive? No.

Which brings us to the advantages of using scent marketing. 

1. Increase the productivity of your employees. Using a scent diffuser at the office reduces stress, increases focus, and creativity, as well as productivity, and the mistakes decrease in as much as 21%.  

2. Scent marketing makes customers remain at the store. If a place smells delicious, we want to stay there a lot of time, if the place is a store, we end up buying more things.

3. It builds customer loyalty. As scents affect the part of the brain responsible for making memories, it is an excellent tool for brands to build a bond with their customers to keep them coming back.

To apply scent marketing to your store, you must acquire professional equipment to disperse the right fragrance uniformly and following planned time patterns.

The best way to ensure proper location and functioning of your device is to contact an expert from Fridman's Fragrances to help you choose the right scent, and equipment to get results.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Not a believer of olfactory marketing? These statistics will impress you

If olfactory marketing seems too farfetched for you, perhaps you should take a look at the following statistics.

1. A study published by The Rockefeller University found that humans remember 1% of what they touch, 2% of what they hear, 5% of what they see, but 35% of what they smell.

2. 46.3 of interviewed people acknowledge that it is easier to recognize something if they smell it again rather than if they see it or hear it.

3. Estimate numbers from Point of Purchase Advertising International found that among 50 thousand products at the supermarket, the consumer picks about 50, favoring those that they can smell.

4. 84% of marketing efforts are aimed at visual campaigns, for which olfactory marketing may be losing important opportunities.

5. Sales can increase by up to 70% when olfactory marketing is used.

6. Scent marketing reinforces and improves brand recognition by unifying a brand or product with the buyer's emotions. Scent marketers realize that aroma branding is the hook, and for many industries, it is the only thing that may differentiate your particular business from your competition.

7. Scent marketing allows for the creation of a new and deeper dimension in your existing brand because it reaches the emotional triggers of targeted consumers. Sensory cues repeated consistently increase sales, traffic, time spent shopping to improve brand recognition and loyalty.

8. Scent marketing makes your brand unforgettable by using fragrance to imprint a pleasant memory that is associated with your product or services. 

9. Fifty-seven percent of small business owners claim that having a relationship with their consumers is what drives repeat business. According to Bain & Company, returning customers typically spend more than 67% than first-time customers. The right scent in the right place propels the consumer into a pleasant selection of memories and associations that repeat themselves automatically whenever that fragrance hits their noses.

The truth is that people are saturated with visual stimuli and brands need to resort to more instinctive methods to trigger the purchase impulse in their customers. Olfactory marketing achieves that.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

What is an Odotype?

Everybody knows what a logo is. An image that identifies a brand. Some logos are quite famous, for example, the Coca-Cola logo, this logo is known worldwide. But what is an odotype? it is a custom olfactory identity.

Major companies have signature scents that they spray at their venues to improve the experience of their customers.

Singapore Airlines has created a fragrance as its scent brand, Stefan Floridian Waters. The unique aroma blend of rose, lavender, and citrus is worn by flight attendants as perfume, is blended into their hot towels, and is pumped throughout the cabin space.

Since passengers can only smell Stefan Floridian Waters in Singapore Airlines planes, they join the scent to the brand, imprinting the experience deep into the limbic system.

Other airlines are following their examples, such as United with their signature scent Landing and Turkish Airlines TK1933.

Aromarketing found a natural match in the hospitality industry, Hyatt Place hotels are an example of many in the hotel industry to create a signature scent brand, Seamless, that they disperse all over their premises.

The scent has proven to be an integral aspect of the Hyatt Place brand, personifying the brand’s message and mission through olfactory sense.

Bloomberg featured an article detailing that the hotel industry spent $300 million US in its olfactory marketing in 2015.

The popular retail brand Abercrombie & Fitch is another example of a successful olfactory marketing strategy.

They opted to pump large quantities of their male fragrance Fierce and it worked, young people responded well to this aggressive approach.

These scents are unique and are bonded to their brand, companies that do this increase their sales by up to 70%.

A scent specialist can create the right odotype unique to your brand. To do this they will need to fully understand your brand and what it stands for, also your target audience.

When you get your signature scent sales will rise considerably for your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Increase your sales with the proper fragrance

What do we need to buy something when we walk into a store? When we rush or are grumpy or upset, it is impossible to pick what to buy.

Purchasing is about finding the sweet spot between comfort and happiness. We don't even have to need something a good emotion can trigger an emotional purchase.

Olfactory marketing is all about getting these emotional responses to products or services. When you walk into a store, everything from how stuff is set up to the level of lighting, and air conditioning is thought to make you buy.

If we add a good smell to the equation, it is nearly impossible to resist the urge to buy. Brands know this, and they take advantage of it to increase sales. You can do it too.

Olfactory marketing is one of the best cost-effective solutions to attract and retain customers. Knowing your brand and choosing the right scent goes a long way when increasing sales. The same happens if you choose the wrong fragrance.

Imagine you sell women's clothing and you disperse a woody/ masculine fragrance in your shop, chances are not many people will buy there, this is because what they're seeing doesn't match what they're smelling.

Choosing the right scent makes your customers comfortable enough to spend time at your store, this permanence allows them to buy more, therefore your sales will rise.

Applying olfactory marketing is easier than you think. There are scent specialists that can help you translate your brand's philosophy into the right aroma, they can also advise you on what diffuser to buy to deliver the fragrance efficiently.

A professional diffuser is a device that you put in the wall and it is electronic, it has a fragrance tank and a timer. You set it up and it continuously releases the fragrance into the environment.

A professional diffuser is a much better purchase than over the counter aromatizers. They deliver uniform scents that last all day long, they have the advantage of pre-made kits that you can purchase depending on the effect that you want.

If your business needs to bump up their sales, consider incorporating olfactory marketing to your strategy.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Brands that use Olfactory marketing

Olfactory marketing arrived to stay. The sense of smell and its unique connection to the limbic system in the brain has made brands incorporate odors to their marketing strategies. 

What the sense of smell does is that it attaches an odor to a memory, just as cookie smell means grandma and childhood, or shoe smell is disagreeable some odors help us connect to a brand, and to develop a loyalty that translates into sales.

Olfactory marketing has been around for some time, and some large companies use it with great success. In this article, we'll talk about these examples and how they capitalize on this.

1. Starbucks coffee. Coffee shops are a timeless business, but Starbucks took it up a notch when they built an entire experience around a coffee cup. What they did was to ban smokers from their shops so that the inside smelled like coffee. This made it a favorite for a lot of people and now they're a worldwide franchise.

2. Disney. Disney are master marketers, olfactory marketing has been a major part of their shows and theme parks for the last 15 years. Their shows are enriched by olfactory effects and they also disperse popcorn smell around their food venues, which makes you hungry and ready to buy.

3. Rolls-Royce. Whenever a client takes its car to service, it is sprayed with brand new leather and wood smell, this gives people the impression that they're getting a new car each time.

4. Dunkin Doughnuts. Perhaps one of the most famous examples. It happened in Korea, whenever there was a Dunkin Doughnuts ad in public transport, the coffee smell was released. It increased sales by 16%.

5. Thomas Pink. This shirt designer sprays his stores with linen smell to certify the quality of the fabric he uses.

6. Jordan’s. This furniture store aromatizes its stores using bubblegum in the youth section, and pine where the most rustic furniture is. Their sales have increased because of this.
7. Abercrombie & Fitch. This popular clothing vendor diffuses its male fragrance in the male clothing section. This measure increased sales by attracting customers.
8. The Hilton hotel chain has a custom aroma for their lobbies; it can only be smelled there.

If big companies use olfactory marketing is because it works, and you should consider it to elevate your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Aromarketing to improve your brand

The sense of smell represents an essential role in how we remember things. One of our first connections to the world is, in fact, the smell of our mother, that we use to recognize her when we can't see yet.

Some studies suggest that the human nose can identify up to a billion smells. This connection between the sense of smell and our limbic system can boost how a person responds to a brand.

Olfactory marketing capitalizes the brain responses to smells to create brand awareness and to build loyalty from customers. If you want your brand to stand out, olfactory marketing needs to be part of your strategy.

In this article, we will discuss nine advantages of olfactory marketing and how to use them as part of your business.

1.    It creates experiences. People connect better to experience than to a message. Starbucks Coffee grew exponentially because they offer an experience around a cup of coffee, elevated by the smell of freshly brewed coffee in their stores.   

2.    Smells imprint things in our memory. The sudden appearance of some smell may take you back to a memory you didn't know you had. Some brands have signature scents and when we smell them we think of that brand.

3.    It creates a setting. To sell a product or service you need your customer to experience a specific emotion, the smell can lead your customers to feel what you need them to feel.

4.    Brand philosophy. You know the values of your company, and you can use smells to fixate them in the minds of your customers.

5.    Identifies the brand. A brand has a logotype, but it can also have an odotype, a signature smell to identify it as much as its graphic identity.

6.    Builds loyalty to your brand. People return to where they experienced something nice, let that be your store.

7.    Modify Behaviors. Studies show that smells can shift our mood, so use them to set the right environment in your commercial venue.

8.    Retention. People spent about 15% more time in aromatized places if they do they buy more, take advantage of it.

9.    Love mark. Each person has a particular smell and it attracts other people, so should brands, by designing an odotype, your brand will remain in the top of mind of your customers.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scents for your business

Commerce exists from the earliest civilizations. But as it is the primary source of income in most places, brands and businesses must differentiate themselves from the competition. This is where advertising comes in, showcasing the benefits of different brands and products to make people buy them.

But advertising saturated the market, and it became necessary to find new stimuli to help build brand awareness. Sensory marketing became a resource to entice customers. Particularly, olfactory marketing. Smells affect up to 75% of our emotions, so getting the right emotion can help people buy more at your store. When choosing a scent it is important to know your brand and what you expect from your strategy. There are six scent families and they all produce different reactions. We'll talk about them in this article.

Fruity Aromas.

We can find these in most fragrances we encounter. They're fun, fresh, and convey happiness. This sort of aromas are ideal for family places, a hotel on the beach is a good example.

Citric Aromas.

This family of aromas is very fresh and vibrant. They counteract negative emotions and give the impression of cleanliness, this is why they work well at gyms or restaurants.

Herbal Aromas.

These scents are great to produce relaxation and to achieve other different medicinal effects. They are mostly relaxing, some scents from this family are lavender, chamomile, mint, eucalyptus.

These scents promote focus and brainstorming, as well as relaxation, characteristics that go well with spas, hotels, restaurants, and other hospitality businesses.

Green Aromas.

You might confuse them with herbal aromas, but their effect is different, they are fresh scents and convey vitality. A common scent from this family is aloe vera.

Floral Aromas.

Typically associated with feminine energy, the floral family conveys elegance. Jazmin is a scent from this family and is widely used in Chinese culture.

Woody Aromas.

These scents, are regarded as masculine and provide sophistication, and elegance, they work well in restaurants.

What scent better suits your business? Remember that choosing wisely is key to the success of your olfactory marketing strategy.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing considerations

Olfactory marketing is a great technique to set the mood in different spaces, but there are considerations to take into account to get the most out of it. In this article, we will discuss what needs to be taken into account before using olfactory marketing.

1. Choose the space in which you want to use it.

Is it your home? Your office? a Commercial venue? They all can benefit from olfactory marketing, but they require different types of devices and scents. A home diffuser will be smaller than a professional one.

If you want to aromatize a commercial venue you need professional diffusers. The dispersion of professional diffusers is greater, providing better coverage of the space.

An office also requires a professional diffuser but the scents of choice will be different because the objective is not to sell but to increase productivity.

2. What effect do you want to achieve in your clients or guests?

The sense of smell can modulate moods and emotions, so different smells have different effects. You must define what you want to achieve to choose. 

For example, if your space is an office and the objective is to increase productivity, peppermint is a scent that increases focus and promotes brainstorming.

At home, you may want to relax after a long day. If this is the case, lavender in a comfortable space such as your reading room or bedroom can help you relax.

Maybe you have a store and want people to feel happy in it so they buy more, diffusing lemon can help set an upbeat atmosphere.

3. How big is the space you want to aromatize?

This is an important question. There are different types of diffusers and they work differently depending on the space and how big is it. You may need more than one diffuser, getting it right is the best way to get the most out of your olfactory marketing strategy.

4. What is your brand's personality?

Brands have personalities, from the products or services they offer to their target audience, each brand is different and so are the scents they use. Some brands even design their signature scents.

By considering all this, you will determine if an olfactory marketing strategy is a good fit for your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Aromarketing and airports

Airports are places of transit where thousands of people wait to get to their destinations.

They're also places where comfort and luxury are important attributes, for this purpose is important to turn to sensory experiences to entice customers.

Aromarketing is an easy and cost-effective way to create delightful atmospheres in commercial spaces. The sense of smell connects to the part of the brain responsible for emotions and memory creation, this makes it a powerful tool to build brand awareness and loyalty.

As passengers, we are alert at airports, maybe we're afraid to fly, or we fear we might miss our flight or any number of situations that can cause unease and anxiety.

When we use aromarketing, there are certain aromas we can choose to keep people calm and joyful.

Airports are big spaces, so it is important to choose the right devices and to distribute them properly to obtain maximum coverage.

Professional diffusers are designed to meet the needs of airports, their dispersion rate is far, they have a timer so you can set patterns and keep the scent even.

Airport bathrooms are a problematic area, they are used by thousands of people and foul smells are their everyday.

A professional diffuser with a lemon scent can convey cleanliness and help passengers feel an upbeat mood.

Waiting areas can benefit from lavender, it has calming properties and can help reduce anxiety and ease nervous travelers.

Orange is a scent that also has anti-anxiety properties, other scents suitable for airports are:

• Bergamot.
• Lemon.
• Sage.
• Ylang-Ylang.
• Neroli.
• Chamomile.

Aromarketing can elevate the user experience at airports and is cost-effective, it can also be used to incite purchases to the local vendors.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scents in the car

In highly populated cities there is a lot of traffic, therefore we spent a large amount of our day in our car. There are steps we can take to maximize the comfort we experience in our automobile.

Keeping a clean car is the easiest way to be comfortable in it. If your car smells bad it creates a poor impression on your care and sense of responsibility.

To keep your car clean you must:

- Avoid eating or drinking in it, and if you do it make sure it is odorless food or beverages.

- Wash your car at least every 15 days, so that dirt doesn't accumulate creating bad smells.

- When possible, ride with your windows rolled down, this will help any smells get out of your car.

- Vacuum often, dirt in your carpets creates foul smells.

- Use a diffuser and spread your favorite fragrance.

Conventional car air fresheners have been linked with several problems, including brain damage, cancer, and asthma to name just a few. At Fridman's Fragrances, we take your health seriously which is why we have developed an extensive catalog of synthetic fragrances for different settings.

Synthetic fragrances reduce the risk of allergies that natural fragrances have, and it is possible to formulate them to last longer in the environment.

Some of the aromas that combine perfectly with your car are:

• Basil
• Bergamot
• Cedarwood
• Cinnamon leaf
• Coffee
• Cypress
• Fir needle
• Frankincense
• Geranium
• Neroli
• Wild or sweet orange
• Palmarosa
• Patchouli

Among others. At Fridman's, you can get the right diffuser and pick a scent to help you smooth your commutes and spend better time in the car.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.