Why you have to start using aromarketing NOW.

 

Scent marketing is the practice of using pleasant smells to enhance the image of a brand to improve customer experience and increase sales.  Using Aromarketing makes people stay in a store 44% more than without scents, according to data from The American Marketing Association.

Scents can influence involuntary reactions and opinions because the sense of smell is directly into the limbic system. Triggering positive thinking around a product or service helps the brands establish the value of their offer.

Scent marketing helps retailers to build an entire experience around their brand. Studies show that the intent of purchase increases by 80% when using aromarketing.

One good example of this is Starbucks coffee, surely you're familiar with this chain of coffee stores and the success they have. We've all stood in line to get a cup of coffee there. But what you probably don't know is how they use scent marketing to pack their stores, first they banned smoking from their establishments, then they eliminated the smell of cooking, and finally, they boosted the aroma of freshly grounded coffee, and boom, success.

Starbucks coffee is just an example of the success you're missing out of by not implementing aromarketing or not doing it effectively.

When you don't implement aromarketing your brand is forgettable. Science shows that the sense of smell is key to increase the retention of memories and to associate a positive emotion to a specific experience.

But wait, don't rush to the nearest store to get several cans of aromatizer, this doesn't work. Aromarketing as a strategy must be carefully planned and executed.

There are firms like Fridman's Fragrances that specialize in all-aromarketing, from supplying professional diffusers to providing high-quality scents for home and business.

Stop missing out on success. Your store can be big and profitable just by smelling right.

The first thing you need to do is ask yourself what kind of business you have and what sort of smell would benefit it. Perhaps you even want to consider ordering a personalized aroma (Yes, that can be done).

The benefits of a personalized aroma are huge. First, your customers can't find it elsewhere, second, if it is pleasant enough, they'll keep coming back to purchase at your store.

You're just a decision away from getting the most out of your business. Contact Fridman's Fragrances today, and start benefiting from aromarketing.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Common mistakes when using aromarketing.

 

Scent marketing is a powerful tool for your company, but you need to do it right. Scent marketing is not about spraying a can of over the counter aromatizer all over the place.

Scent marketing is an art, is a science, and you need to approach it seriously. It is about going to the right people and getting the right equipment to succeed.

Professional nebulizers are the right tool to get the most out of your aromarketing experience they are electronic devices with timers that disperse fragrance in patterns throughout the day.

Scent marketing is great to build loyalty with your customers because the fragrance you choose will get straight to the area of your brain where memories are created, and emotions happen.

However, it is easy to make mistakes while implementing scent marketing, we will discuss this in this article.

Mistake # 1 Use a common scent.

There are delicious fragrances that are very common, take vanilla, for example, it is amazing, but it is everywhere, your brand will smell nice but there won't be anything special about it, and your customers can mistake the smell for so many other things that it won't be effective.

Mistake # 2 That your scent has nothing to do with your brand.

Choosing the right scent is vital as it must reflect our company's values, picking the wrong scent is counterproductive. Imagine that you have a gym and you spray candy smell; it just doesn't match.

Mistake # 3 That you run out of scent.

Make sure to calculate your monthly supply of scent and buy it in advance. Constancy is key. If your store smells sometimes but not others it won't have the expected effect.

Mistake # 4 Not buying quality equipment.

Cheap stuff ends up being more expensive as low-quality pieces of equipment don't last as long or deliver the right results, the money you save now, will be spent tomorrow.

Mistake # 5 Not installing your diffuser in the right place.

If you put the diffuser behind a sofa or where it's blocked, it's useless, so install it in an open space or near the air conditioning system.

By avoiding these mistakes, you can get the most out of your aromarketing experience.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

The 3 great advantages of using scent marketing.

 

You have been wondering how to increase sales and build your customer's loyalty? Scent marketing is the answer to your prayers. You're probably asking yourself how aromatizing your store could bring in more customers, and better yet, have them return countless times.

Certainly, we are not talking about emptying an over the counter aromatizer can in your store. Scent marketing is both art and science, it is so much more than a nice smell.

Scent marketing is a marker placed on the brain of your customers that tells them they just had a great experience and they should buy several things and maybe come back next week for more.

How can a scent do this? This is thanks to the human brain and the limbic system which is responsible for emotions, attachments, and memory creation. 

The sense of smell is the only one connected directly to the limbic system, and for this, each scent attaches to a memory or experience to engrave it deeply in our subconscious. 

A scent can also shift our mood. The right mood is so important to work or to shop, have you seen a cranky person browsing calmly in a store and buying a lot of things? Or an angry employee being productive? No.

Which brings us to the advantages of using scent marketing. 

1. Increase the productivity of your employees. Using a scent diffuser at the office reduces stress, increases focus, and creativity, as well as productivity, and the mistakes decrease in as much as 21%.  

2. Scent marketing makes customers remain at the store. If a place smells delicious, we want to stay there a lot of time, if the place is a store, we end up buying more things.

3. It builds customer loyalty. As scents affect the part of the brain responsible for making memories, it is an excellent tool for brands to build a bond with their customers to keep them coming back.

To apply scent marketing to your store, you must acquire professional equipment to disperse the right fragrance uniformly and following planned time patterns.

The best way to ensure proper location and functioning of your device is to contact an expert from Fridman's Fragrances to help you choose the right scent, and equipment to get results.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

How does your olfactory system work?

 

The knowledge of the olfactory system is quite recent, even though humans have wondered about it for centuries.

Each time we smell something, it involves teamwork between our nose and brain. There are thousands of tiny molecules floating in the air around us. 

When those tiny molecules get into our nostrils, olfactory neurons in them make sense of them and send a message to the olfactory bulb in the brain, which distributes it to other regions of the brain.

So why do we have two nostrils? The answer is to track smells, just as dogs do, but their sense of smell is much more sensitive. 

Each nostril allows our brain to detect small differences in the number of molecules that reach each one so that we can know from where it comes.

We love to eat, don't we? Well, that wouldn't be possible without the sense of smell, have you noticed that you can't taste anything when your nose is blocked?

Earlier, we mentioned the neurons inside our nostrils, we'll talk more about them. 

Olfactory neurons talk to each other using electrical impulses, using their long cable-like connections to send those messages to the olfactory bulb, that distributes them to other parts of the brain.

These parts of the brain use the messages to do things like storing memories or provoking emotions, that is what happens when spontaneously old memories come back to us.

It doesn't matter how much we age; smells can take us as far back as to our childhood.

The olfactory system is similar and important to almost all animals (keep in mind, we are animals too) It helps them to find food, to recognize their family, and to avoid danger.

However, we perceive smells as flat, we smell individual things such as coffee or perfume, but we can't identify each component without proper training.

Some professionals can, with a lot of practice, identify individual components of smell, such as wine tasters or perfume makers. This is our olfactory system.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Change from CRM to CXM using aromarketing.

 

CRM is a system to gather customer information reliably to provide great customer service and improve retention. 

CRM centralizes your business information and manages your contacts by building profiles of each one so that you can have access to purchase records, previous communications, their interactions across different channels within the company such as social media, chat, email, etc. 

This allows for better customer service because they don't have to repeat their story over and over again and you can address their issues efficiently.

CRM is a proven sales process because it allows us to deliver the right message on the right channel at the right time.

CRM is also key to retain customers, churn rates determine a company's success, this system allows human agents to know where the churn happens so they can fix it.

But everything evolves and so does CRM, what companies need to implement nowadays is called CXM, which translates as Customer Experience Management.

As businesses enter this new era of technology and big data, is not enough to manage their information, now it is important to keep a record of how o client feels or perceives our brand, product, or service.

Taking into account our customers' feelings or sensations can happen in a variety of channels within the company, and they can be physical or digital.

Scent marketing is a great way to enhance a customer's experience physically, from the smell at our stores, to scenting the packages we deliver from online sales.

The right scent can tell so much about your brand. These olfactory stories are just what you need to engage your customers, and to build loyalty towards your brand. 

It is all about creating enjoyable experiences and memories that keep people coming back and purchasing.

For example, Disney World parks use scent marketing to build environments and get people to purchase food or souvenirs.

Disney is so good at customer experiences that people spend thousands of dollars to visit and they do it happily.

Where else would you spend thousands to stand in line under the sun for three hours?  That is how powerful customer experience is.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Not a believer of olfactory marketing? These statistics will impress you

If olfactory marketing seems too farfetched for you, perhaps you should take a look at the following statistics.

1. A study published by The Rockefeller University found that humans remember 1% of what they touch, 2% of what they hear, 5% of what they see, but 35% of what they smell.

2. 46.3 of interviewed people acknowledge that it is easier to recognize something if they smell it again rather than if they see it or hear it.

3. Estimate numbers from Point of Purchase Advertising International found that among 50 thousand products at the supermarket, the consumer picks about 50, favoring those that they can smell.

4. 84% of marketing efforts are aimed at visual campaigns, for which olfactory marketing may be losing important opportunities.

5. Sales can increase by up to 70% when olfactory marketing is used.

6. Scent marketing reinforces and improves brand recognition by unifying a brand or product with the buyer's emotions. Scent marketers realize that aroma branding is the hook, and for many industries, it is the only thing that may differentiate your particular business from your competition.

7. Scent marketing allows for the creation of a new and deeper dimension in your existing brand because it reaches the emotional triggers of targeted consumers. Sensory cues repeated consistently increase sales, traffic, time spent shopping to improve brand recognition and loyalty.

8. Scent marketing makes your brand unforgettable by using fragrance to imprint a pleasant memory that is associated with your product or services. 

9. Fifty-seven percent of small business owners claim that having a relationship with their consumers is what drives repeat business. According to Bain & Company, returning customers typically spend more than 67% than first-time customers. The right scent in the right place propels the consumer into a pleasant selection of memories and associations that repeat themselves automatically whenever that fragrance hits their noses.

The truth is that people are saturated with visual stimuli and brands need to resort to more instinctive methods to trigger the purchase impulse in their customers. Olfactory marketing achieves that.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

What is an Odotype?

Everybody knows what a logo is. An image that identifies a brand. Some logos are quite famous, for example, the Coca-Cola logo, this logo is known worldwide. But what is an odotype? it is a custom olfactory identity.

Major companies have signature scents that they spray at their venues to improve the experience of their customers.

Singapore Airlines has created a fragrance as its scent brand, Stefan Floridian Waters. The unique aroma blend of rose, lavender, and citrus is worn by flight attendants as perfume, is blended into their hot towels, and is pumped throughout the cabin space.

Since passengers can only smell Stefan Floridian Waters in Singapore Airlines planes, they join the scent to the brand, imprinting the experience deep into the limbic system.

Other airlines are following their examples, such as United with their signature scent Landing and Turkish Airlines TK1933.

Aromarketing found a natural match in the hospitality industry, Hyatt Place hotels are an example of many in the hotel industry to create a signature scent brand, Seamless, that they disperse all over their premises.

The scent has proven to be an integral aspect of the Hyatt Place brand, personifying the brand’s message and mission through olfactory sense.

Bloomberg featured an article detailing that the hotel industry spent $300 million US in its olfactory marketing in 2015.

The popular retail brand Abercrombie & Fitch is another example of a successful olfactory marketing strategy.

They opted to pump large quantities of their male fragrance Fierce and it worked, young people responded well to this aggressive approach.

These scents are unique and are bonded to their brand, companies that do this increase their sales by up to 70%.

A scent specialist can create the right odotype unique to your brand. To do this they will need to fully understand your brand and what it stands for, also your target audience.

When you get your signature scent sales will rise considerably for your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Aromarketing to improve your brand

The sense of smell represents an essential role in how we remember things. One of our first connections to the world is, in fact, the smell of our mother, that we use to recognize her when we can't see yet.

Some studies suggest that the human nose can identify up to a billion smells. This connection between the sense of smell and our limbic system can boost how a person responds to a brand.

Olfactory marketing capitalizes the brain responses to smells to create brand awareness and to build loyalty from customers. If you want your brand to stand out, olfactory marketing needs to be part of your strategy.

In this article, we will discuss nine advantages of olfactory marketing and how to use them as part of your business.

1.    It creates experiences. People connect better to experience than to a message. Starbucks Coffee grew exponentially because they offer an experience around a cup of coffee, elevated by the smell of freshly brewed coffee in their stores.   

2.    Smells imprint things in our memory. The sudden appearance of some smell may take you back to a memory you didn't know you had. Some brands have signature scents and when we smell them we think of that brand.

3.    It creates a setting. To sell a product or service you need your customer to experience a specific emotion, the smell can lead your customers to feel what you need them to feel.

4.    Brand philosophy. You know the values of your company, and you can use smells to fixate them in the minds of your customers.

5.    Identifies the brand. A brand has a logotype, but it can also have an odotype, a signature smell to identify it as much as its graphic identity.

6.    Builds loyalty to your brand. People return to where they experienced something nice, let that be your store.

7.    Modify Behaviors. Studies show that smells can shift our mood, so use them to set the right environment in your commercial venue.

8.    Retention. People spent about 15% more time in aromatized places if they do they buy more, take advantage of it.

9.    Love mark. Each person has a particular smell and it attracts other people, so should brands, by designing an odotype, your brand will remain in the top of mind of your customers.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scents for your business

Commerce exists from the earliest civilizations. But as it is the primary source of income in most places, brands and businesses must differentiate themselves from the competition. This is where advertising comes in, showcasing the benefits of different brands and products to make people buy them.

But advertising saturated the market, and it became necessary to find new stimuli to help build brand awareness. Sensory marketing became a resource to entice customers. Particularly, olfactory marketing. Smells affect up to 75% of our emotions, so getting the right emotion can help people buy more at your store. When choosing a scent it is important to know your brand and what you expect from your strategy. There are six scent families and they all produce different reactions. We'll talk about them in this article.

Fruity Aromas.

We can find these in most fragrances we encounter. They're fun, fresh, and convey happiness. This sort of aromas are ideal for family places, a hotel on the beach is a good example.

Citric Aromas.

This family of aromas is very fresh and vibrant. They counteract negative emotions and give the impression of cleanliness, this is why they work well at gyms or restaurants.

Herbal Aromas.

These scents are great to produce relaxation and to achieve other different medicinal effects. They are mostly relaxing, some scents from this family are lavender, chamomile, mint, eucalyptus.

These scents promote focus and brainstorming, as well as relaxation, characteristics that go well with spas, hotels, restaurants, and other hospitality businesses.

Green Aromas.

You might confuse them with herbal aromas, but their effect is different, they are fresh scents and convey vitality. A common scent from this family is aloe vera.

Floral Aromas.

Typically associated with feminine energy, the floral family conveys elegance. Jazmin is a scent from this family and is widely used in Chinese culture.

Woody Aromas.

These scents, are regarded as masculine and provide sophistication, and elegance, they work well in restaurants.

What scent better suits your business? Remember that choosing wisely is key to the success of your olfactory marketing strategy.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scents at the office

Aromatherapy can make your workplace a more comfortable, welcoming, pleasant environment. 

While many believe that the use of aromatherapy for health benefits is “new age,” it can be traced back to more than 6,000 years when ancient Egyptians burned incense made from aromatic woods, herbs, and spices. 

Almost every civilization has used some form of aromatherapy to help heal and cure a wide variety of ailments.

For a growing number of companies, aromatherapy is introduced as part of their wellness programs. Aromatherapy has many possible applications, it can be a great way to fight stress and reduce tension in an office environment. 

Emotional and mental office stress can be relieved with the use of essential oils. Calm down an anger-filled or tense office atmosphere by diffusing Chamomile, Bergamot, Lavender or Benzoin. 

When fatigue sets in or workers start to get sleepy in the afternoon, energize the office by diffusing Bergamot, Orange, Rosemary, and Peppermint.

When seasonal colds and flues appear in the office, be sure to diffuse an anti-viral oil such as Tea Tree.

Some other smells you can use at the office are:

1.- Peppermint scent, this is great to improve concentration and to favor brainstorming which is great in decision-making.

2.- Lemon, this aroma is great to clean obsessive thoughts and negativity.

3.- Jasmine, This scent reduces anxiety and helps us avoid mistakes.

4.- Rosemary, Improves our memory and helps us focus.

5.- Geranium, this scent increases creativity and provides confidence to make decisions. 

Fridman's has state of the art professional diffusers that can make your office a place open to brainstorming, to creativity, that makes the necessary decisions, and takes the well-being of their employees into account.

We also have a large catalog of fragrances and kits that come with a diffuser and a previously chosen set of aromas that combine between them.

Contact our experts and find the scent that suits your office space best.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scents in the car

In highly populated cities there is a lot of traffic, therefore we spent a large amount of our day in our car. There are steps we can take to maximize the comfort we experience in our automobile.

Keeping a clean car is the easiest way to be comfortable in it. If your car smells bad it creates a poor impression on your care and sense of responsibility.

To keep your car clean you must:

- Avoid eating or drinking in it, and if you do it make sure it is odorless food or beverages.

- Wash your car at least every 15 days, so that dirt doesn't accumulate creating bad smells.

- When possible, ride with your windows rolled down, this will help any smells get out of your car.

- Vacuum often, dirt in your carpets creates foul smells.

- Use a diffuser and spread your favorite fragrance.

Conventional car air fresheners have been linked with several problems, including brain damage, cancer, and asthma to name just a few. At Fridman's Fragrances, we take your health seriously which is why we have developed an extensive catalog of synthetic fragrances for different settings.

Synthetic fragrances reduce the risk of allergies that natural fragrances have, and it is possible to formulate them to last longer in the environment.

Some of the aromas that combine perfectly with your car are:

• Basil
• Bergamot
• Cedarwood
• Cinnamon leaf
• Coffee
• Cypress
• Fir needle
• Frankincense
• Geranium
• Neroli
• Wild or sweet orange
• Palmarosa
• Patchouli

Among others. At Fridman's, you can get the right diffuser and pick a scent to help you smooth your commutes and spend better time in the car.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing in restaurants

How do we select a restaurant to eat, easy we use our sense of smell. When we smell delicious food, we want to eat it. The sense of smell is the easiest way to entice customers to come into our diner or restaurant.

The use of aromas in restaurants complements the sensory experience of good service and comfort, inviting us to enjoy a pleasant moment and welcoming us to the restaurant, without neglecting the music that joins this work of sensations to contribute its qualities of relaxation and harmony.

Scent is becoming a strategic tool for restaurants that want to improve brand recognition and sales. The appeal to smell over visuals or audible marketing is undetected by most customers, but it’s highly effective in creating a food-friendly mood.

Depending on the restaurant, it’s possible to entice customers with scents in several ways. Restaurants can bake goods at a particular time of day to emit their best smelling foods at hungry people. 

They can also use a synthetic blend of smells in a diffusing machine to micro-mist their chosen aroma around the clock.

Experts in aroma design often choose smells like green tea or lemon to set the atmosphere so that customers feel comfortable enough to stay there just the right amount of time to ensure a profitable rotation.

In restaurants and diners, the most used aromas are coffee, chocolate, cookies, and vanilla. 

Not only are aromas diffused into the environment but the most creative chefs are making aromas part of their presentation, not far from creative plating.

Data-backed evidence demonstrates that scent marketing is ideal for pubs, restaurants, diners, coffees and food-related businesses. 

Manipulating scents is a lucrative financial move for restaurants, it can make customers buy more things.

Cinnabon is a brand that uses smells wisely, by place their ovens near the customers instead of at the rear of the stores, cinnamon flavors are uniquely tied to the company.

If you have a restaurant it is a good idea to incorporate scent marketing into your strategy, it is a subtle and cost-effective move that can be very lucrative.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

The four scents to turn your home into a spa

Home is the ideal place to relax it is the space where we are ourselves and we let go of our worries and everything that happened during the day. If you're struggling to calm down, relaxing fragrances are a great start.

There are steps to take to detach yourself from reality and stress; you can follow them to establish your paradise at home:

1.- Set up a ritual. People enjoy different things, repetition of these things make us feel good, so find out what you love doing and keep whatever you need at hand to do it, scented candles, aromatic bath salts, your favorite meal.

2.- Buy a diffuser. Aromas can alter our mood and make us feel better so you should have a diffuser and an essential-oil collection of you're favorite smells.

3.- Diffuse at your shower. There are showerhead attachments to diffuse essential oils while you're bathing, try these before a stressful meeting or day at work.

4.- Scented soaps. Put them in all your toilets, scents will make your house feel like a spa.

The following four aromas are ideal to incorporate them into your aromatherapy routine and will make your house feel like a spa.

1.- Lavender: Few scents are as relaxing as lavender. Lavender works as an anxiety reliever and helps people sleep faster. Lavender is a pain killer, is antibacterial and reduces inflammation.

2.- Jasmine: This essential oil is antidepressant, antiseptic, aphrodisiac, antispasmodic, cicatrizant, expectorant, galactagogue, emmenagogue, parturient, and sedative. Ideal to relax.

3.- Rosemary oil is a cough suppressant, decongestant, febrifuge, anesthetic, antimicrobial, anti-inflammatory, analgesic, and soothing. Rosemary has rich properties to relax at your home spa.

4.- Orange: Orange scent is uplifting, boosts immunity and it is relaxing, also, if used as massage oil it increases the blood flow, which is helpful for menstrual cramps, headaches, and other ailments, complicated by inflammation.

Diffuse these scents at home and relaxation will be as profound as in a spa but at home. 

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing for Gyms

People who join a gym want to exercise in a cozy, clean, fresh, and upbeat environment to boost motivation. Scent marketing is an ideal way to make this happen.  But where to start? In this article, we'll talk about the steps to take to make your gym smell nicely.

Odors influence our behavior in ways we don't even suspect. This is because it is the only sense that stimulates our brain directly; the others have to pass several gateways to reach it.

When a place smells nice, we want to be in it. It is as simple as that. Gyms present specific challenges, we're talking about enclosed spaces where a lot of people exercise and sweat. 

Sweat involves a series of chemical reactions but the end of it is that it doesn't smell very well. So how do you mask the odor of many people sweating at the gym? Easy, with scent marketing.

Scent marketing involves a professional scent diffuser where you put fragrances to disperse in a specific space. 

For a gym, you need scents that convey activeness, happiness, cleanliness, a welcoming feeling. Depending on a specific area of the gym is the scent you should use, for example:

Rosemary, eucalyptus, green tea, berries, and fresh grass are some of the scents that convey a welcoming feeling. The reception is a good place to use these scents.

Orange, lemon, coconut, and berries are ideal for dressing rooms and common areas, they calm anxiety, convey cleanliness, and boost joy, an ideal mood to exercise.

Spinning, cardio, and weight areas need to have a vital mood to them; energy is the key ingredient so you want to use citrus smells, pineapple, passion fruit, tangerine, and pear.

It is important to reach out to an olfactory marketing expert to find the right aromas to improve the environment of your gym.

Scent marketing helps increase membership and retention rates. Scent marketing is a cost-effective way to strengthen your brand. 

A strong retention rate for gyms is 90%. If your numbers are less than that you should consider implementing scent marketing.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Olfactory marketing for hotels

Olfactory branding is the best way to complement your hotel strategy. Maybe you've invested in creating a logo, choosing the name, the decoration, and marketing strategy, but using olfactory marketing is a plus you should consider.

Some of the things you want to convey while running a hotel are:

Cleanliness: Guests want to sleep in a clean space, obviously, and you want to deep clean everything but what tells people that something is tidy is its smell, citrus, pine, peppermint, mint, are fragrances in a clean place.

Coziness. To be able to relax a hotel must feel like home. Green tea and citrus combined help evoque these feelings.

Relaxation. Some people work for travel, but mostly to relax, the kind of scent you need to use to achieve this is Lavender, a fresh fragrance used for relaxation 

Happiness. Common areas in a hotel require an upbeat vibe, people need to be happy and active and for this reason, you should use citrus, fruity scents.

Scent the landscape. If I say "Beach hotel" the scent will pop in your mind at once, coconut, bathing suit smell, sea breeze. If your hotel is in the forest, musky smells as those from the fougére family are ideal, anything you can use to bring your hotel to the mind of your guests is useful.

Know what your hotel is about. Is your hotel romantic? Family-oriented? Pet-friendly? If your hotel is romantic you want to use aphrodisiac smells, for families and pets you want fresh smells to convey cleanliness and happiness.

Some examples of olfactory branding in hotels are:

• Holiday Inn has a signature scent that mixes white tea and citric and they use it worldwide so every one of their hotels smells the same.

• Hilton Hotels use Jasmine in their receptions to help people feel welcome and to imprint themselves in the minds of their guests.

• Sofitel hotels use a perfume called essence de Sofitel, a mixture of white rose, jasmine of Grasse, patchouli, vanilla, lemon leaves, bergamot, and lily of the valley, and Lentisque, with white sandalwood as a dominating note. This perfume is also available for purchase.

Use olfactory marketing to bring your hotel to the next level.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.