Thursday, February 27, 2020

Flavoring your health center to improve patient experiences

Visiting health centers can be a stressful situation for patients, whether it is to get news about test results or just a routine check-up, visiting the doctor is never a pleasant experience.

But medical professionals are committed to humankind, and the service they provide is invaluable, this is why it is possible to improve the experience for both patients and medical providers.

Of course, we're referring to scent marketing, which is the use of certain aromas to cause specific moods in people. It is a scientific fact that aromas affect our behavior and that different smells have different effects.

It is important to maintain a pleasant and particular smell in the office, leaving aside the typical commercial flavoring, it can be used in many ways to maintain a pleasant smell in the waiting space. The important thing is to always have a particular aroma that the patient gradually relates to the medical office.

Some example uses of scent marketing in the medical industry include:

Vanilla is used in MRI facilities to decrease claustrophobia and tension. A Florida facility saw a significant decrease in the number of people who needed sedation and had a 50% decrease in cancellations.

Vanilla and lavender help patients calm down before surgery or dental procedures.

Neutralizing scents are helpful in areas of the health care facility where bad odors are predominant, such as in wound care, or in areas where patients with heightened senses of smell are, such as the oncology ward.

Eucalyptus is a powerful deodorant and has anti-microbial properties, which is ideal for medical care facilities, this scent conveys a sense of cleanliness and hygiene.

What we smell affects our emotions for as much as 75%, profit also grows because building a stronger emotional association between customers and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay.

Taking advantage of sensory marketing technology is a cost-effective way to increase the sense of well-being your patients experience at your health center.

Keep in mind that agreeable aromas benefit both patients and medical staff, enabling them to provide the best service possible.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

. 3 important considerations to pick a scent for your business

  If you don't use scent marketing, you're missing the full potential of your brand. The nose can identify over a trillion smells, a...