Showing posts with label Fragrances. Show all posts
Showing posts with label Fragrances. Show all posts

Wednesday, September 23, 2020

Common mistakes when using aromarketing.

 



Scent marketing is a powerful tool for your company, but you need to do it right. Scent marketing is not about spraying a can of over the counter aromatizer all over the place.

Scent marketing is an art, is a science, and you need to approach it seriously. It is about going to the right people and getting the right equipment to succeed.

Professional nebulizers are the right tool to get the most out of your aromarketing experience they are electronic devices with timers that disperse fragrance in patterns throughout the day.

Scent marketing is great to build loyalty with your customers because the fragrance you choose will get straight to the area of your brain where memories are created, and emotions happen.

However, it is easy to make mistakes while implementing scent marketing, we will discuss this in this article.

Mistake # 1 Use a common scent.
There are delicious fragrances that are very common, take vanilla, for example, it is amazing, but it is everywhere, your brand will smell nice but there won't be anything special about it, and your customers can mistake the smell for so many other things that it won't be effective.

Mistake # 2 That your scent has nothing to do with your brand.
Choosing the right scent is vital as it must reflect our company's values, picking the wrong scent is counterproductive. Imagine that you have a gym and you spray candy smell; it just doesn't match.

Mistake # 3 That you run out of scent.
Make sure to calculate your monthly supply of scent and buy it in advance. Constancy is key. If your store smells sometimes but not others it won't have the expected effect.

Mistake # 4 Not buying quality equipment.
Cheap stuff ends up being more expensive as low-quality pieces of equipment don't last as long or deliver the right results, the money you save now, will be spent tomorrow.

Mistake # 5 Not installing your diffuser in the right place.
If you put the diffuser behind a sofa or where it's blocked, it's useless, so install it in an open space or near the air conditioning system.

By avoiding these mistakes, you can get the most out of your aromarketing experience.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.


Aromarketing success stories.

 



Scent marketing is not new. Big companies use scent marketing from years ago and continue to do so because it works. The purpose of this article is to tell you about these companies and their success stories. Perhaps when you read the examples you'll notice how far into our subconscious brands are.


1. Burger King. The famous fast-food chain takes advantage of the ventilation systems of its stores to disperse the odor of grilled beef, this opens up the appetite and it has provenly increased their sales.

2. Rolls- Royce. This brand of premium cars is a pioneer of scent marketing. Whenever a car gets into the workshop for service, they spray that "new car" scent people love so much, giving their customers a chance to relive the experience of getting a new car.

3. Abercrombie & Fitch. This clothing brand implements neuromarketing actions to build their corporate image. By spraying their signature fragrances using nebulizers, they attract men to shop their clothing.

4. Disney. Disney is the master brand when it comes to marketing, people just love their theme parks and spend thousands of dollars per visit, and they do it happily. They achieve this by spraying the scent of popcorn where they sell food to stimulate the appetite of visitors, and they also use scents in their shows and rides.

5. Scented Billboards. This method is recurrent in Madrid's subway system. This type of advertising is perfect, a brand that has used it is Cacaolatl, which dispersed the scent of their famous chocolate milkshake in a very popular campaign.

6. Cartier. The famous jewelry brand did an incredible installation that was sensory, they built a glass box, two stories tall, with a spiral staircase in the middle. Between stories, there was a dense perfume cloud and as you climbed yo had a scented experience.

7. Nescafe at the movies. This campaign in Australia sprayed the smell of fresh coffee in the movie theater as a commercial played on the screen. Sales skyrocketed.

8. Dunkin Donuts. This example is similar to the previous one but happened in Korea, Dunkin Donuts sprayed fresh coffee smell in public transport while their commercial played on the screen. Sales increased by 20% with this strategy.

If these brands use the science of aromarketing to boost their sales, why can't you? 

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.


What is sensory marketing?



Sensory marketing is, as it sounds, the art of forging brand/customer relationships using the senses. In the '60s, a neuroscientist called Paul D. Mclean proposed the model of the triune brain and it aimed to explain certain human behaviors, from the rational to the instinctive.

The triune brain has many applications, understanding the science behind it, making it possible to develop new ways in which brands relate to their customers. Sensory marketing is one of these ways.

People don't like it when brands attempt to sell them things directly, they like to believe that finding a product or service and using it is their choice. Nowadays, the products or services we use are rarely our choices.

Brands have been using sensory marketing for years to appeal to the mammal brain or limbic system which handles emotions, memories, habits, and attachments. 

Talking to the limbic system has a very clear purpose, to embed the brand deep in our "hearts" to create feelings around it, to create an attachment that makes us keep coming back to said brand.

There are many forms of sensory marketing, designed to attract each of the five senses. Carefully chosen colors, lighting, graphics, or videos are a treat for our sight.

Fun and memorable jingles were very popular in the '90s and they associate sounds with the brands, so whenever people listened to them they would think of the company, thus engaging hearing.

Tactile stimuli are everywhere, from textures in the packaging of things to every smartphone in the world. Do you think it is coincidence smartphones are tactile? Do you remember serious addictions to electronic devices fifteen years ago? Exactly.

Signature flavors are also a thing, they are designed to be exclusive to their brand so you can't find it anywhere else. This is a way of building loyalty from customers through the sense of taste.

Finally the sense of smell. I intentionally wanted to finish this article with this sense because it is the one with the most profound effect on the brain. The sense of smell is directly connected to the limbic system.

This means that if you associate a smell to an object or experience it will be engraved lastingly in the memory. Scent marketing is a clear example, as we will learn in upcoming articles, it is a game-changer for brands.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.


 

Sunday, August 16, 2020

Supercharge your sense of smell like a wolf.

 



Wolves have the most incredible sense of smell. By simply inhaling, a wolf can tell who's passed by, how long ago, what sex they are, their general health, what they've eaten, and their mood.

The nose of the wolf is as unique as a human fingerprint. Each nostril of a wolf can move independently to determine the direction a particular scent is coming from.

A wolf has approximately 280 million scent receptors, a human has five to six million.

Wolfs have a distinct smell, so other canids can distinguish them. Wolves can smell a prey 2.5 kilometers away. Some studies even suggest that they can smell prey buried under three meters of snow, even if the wind was blowing in a different direction.

You can supercharge your sense of smell, maybe not to find prey buried in the snow, but smelling accurate is a valuable aptitude in some professions that are highly respected and rare, like a sommelier, perfumer, aromatherapist, or odor tester.

Some things you can do to smell better are:

1. Quit smoking. cigarettes are toxic and they can atrophy your olfactory neurons, you'll notice that you can't smell a lot of things.

2. Eat properly. Poor nutrition damages everything in the body, including the senses.

3. Smell everything. When we nurture our brain, we read a lot, to nurture our nose, we must smell, smell, and smell.

4. Linger in the smells. If you take your time to take in the smell, it will engrave better in your memory.

5. Smell strong things. Inhaling powerful scents engages receptors in your nose improving your sense of smell over time.

6. Talk to your doctor about nasal sprays. If your sense of smell is impaired by obstructive disorders such as congestion or hay fever, allergies, sinus infection, or nasal polyps, it will be necessary to treat the underlying issue to improve your sense of smell. Talk to your doctor about nasal steroids, which may help clear your nostrils and help you breathe and smell better.

Paying attention to your nose and taking notice of your surroundings is the best way to supercharge your sense of smell.


Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

How to improve my sense of smell.



We have little control over the things we can smell. However, the nose is highly trainable. An example of someone with an incredible sense of smell is Hellen Keller. 

As many people know, Hellen Keller was both deaf and blind, this heightened her other senses unimaginably. 

Hellen Keller could tell if someone next to her was a carpenter, an artist, a mason, or a chemist.

Inside our nostrils, there are olfactory neurons that capture odor molecules in the environment and translate them into electrical impulses so that the brain can interpret them.

The place in the brain where odors are received is called the olfactory bulb. The olfactory bulb transfers signal to areas of the brain that perceive odors, access memories, and remind us about people, places, or events that we associate with that smell.

There are a few things you can do to train your nose, and you should start right now.

1. Try smelling different things. Like our muscles when exercising, if we use them a lot, they will develop.

2. Linger in the smells. When smelling something, stay there a while, this will provide further information to your brain.

3. Train a lot. It takes years to become a sommelier or perfumer for example. But practicing can improve your ability. Research from the University of Dresden concluded that an average person can increase the size of their olfactory bulbs by testing four aromas, twice a day, for 30 seconds each.

4. Eat healthily. You may not believe it, but if you don't eat healthily, your sense of smell can suffer. Having a myriad of options of nutrients will give you the best sense of smell.

5. Don't smoke. Smoking ruins your sense of smell, this is no surprise, cigarettes have consistently been proven toxic in many levels.

If you follow these steps and practice, you'll train your sense of smell to the point where you can differentiate and pick odors from the environment.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

 

Why do we lose our sense of smell with viruses like coronavirus?

 



We've all had colds or the flu, with the annoying symptom of losing the sense of smell and taste. But why does this happen?

There are different stages in a viral infection, in the acute one (where the onset of the disease is at its peak) a patient may experience nasal congestion and blockage caused by nasal obstruction.

This temporary loss of taste and smell gets better as people recover from the viral infection.

However, 1% of the patients have persistent loss of smell and taste. Studies have shown that residual viral processes affect the protein secreting glands, which causes persistent loss of these senses.

Scientists don't know the dynamics of this viral process yet, but it is estimated to affect as many as 3 million people yearly in the U.S.

The coronavirus pandemic opened new subjects of investigation about viruses and how they affect the senses of smell and taste. 

A recent study associates post viral olfactory loss to other cranial neuropathies. Viruses affect various nerves in our cranium, many of which control hearing and smell, as well as facial motion.

It comes down to an inflammatory process that affects the nerves.  In the case of COVID 19, smell loss is an early sign of the disease, it could be the only one. 

The pandemic has also forced doctors to re-evaluate the treatment of olfactory dysfunction patients because the usual prescription of steroids is harmful if it is COVID 19. 

If you experience loss of smell, seek medical attention promptly, and get tested for COVID 19, in different circumstances you could have any respiratory illnesses, but given the situation, it is safe to assume it is COVID.

As with every illness, the sooner you get treatment, the better. If you wait too long, there is very little the doctors can do.

Research shows that coronavirus doesn't affect olfactory sensory neurons because they don't have the ACE2 gene that enables the virus to enter human cells, but it attacks two other types of cells that have the gene and that feed and support the neurons.

This is good news; it means coronavirus won't permanently damage olfactory neurons and people will recover their sense of smell.


Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Change from CRM to CXM using aromarketing.

 



CRM is a system to gather customer information reliably to provide great customer service and improve retention. 

CRM centralizes your business information and manages your contacts by building profiles of each one so that you can have access to purchase records, previous communications, their interactions across different channels within the company such as social media, chat, email, etc. 

This allows for better customer service because they don't have to repeat their story over and over again and you can address their issues efficiently.

CRM is a proven sales process because it allows us to deliver the right message on the right channel at the right time.

CRM is also key to retain customers, churn rates determine a company's success, this system allows human agents to know where the churn happens so they can fix it.

But everything evolves and so does CRM, what companies need to implement nowadays is called CXM, which translates as Customer Experience Management.

As businesses enter this new era of technology and big data, is not enough to manage their information, now it is important to keep a record of how o client feels or perceives our brand, product, or service.

Taking into account our customers' feelings or sensations can happen in a variety of channels within the company, and they can be physical or digital.

Scent marketing is a great way to enhance a customer's experience physically, from the smell at our stores, to scenting the packages we deliver from online sales.

The right scent can tell so much about your brand. These olfactory stories are just what you need to engage your customers, and to build loyalty towards your brand. 

It is all about creating enjoyable experiences and memories that keep people coming back and purchasing.

For example, Disney World parks use scent marketing to build environments and get people to purchase food or souvenirs.

Disney is so good at customer experiences that people spend thousands of dollars to visit and they do it happily.

Where else would you spend thousands to stand in line under the sun for three hours?  That is how powerful customer experience is.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Monday, May 25, 2020

What is an Odotype?




Everybody knows what a logo is. An image that identifies a brand. Some logos are quite famous, for example, the Coca-Cola logo, this logo is known worldwide. But what is an odotype? it is a custom olfactory identity.

Major companies have signature scents that they spray at their venues to improve the experience of their customers.

Singapore Airlines has created a fragrance as its scent brand, Stefan Floridian Waters. The unique aroma blend of rose, lavender, and citrus is worn by flight attendants as perfume, is blended into their hot towels, and is pumped throughout the cabin space.

Since passengers can only smell Stefan Floridian Waters in Singapore Airlines planes, they join the scent to the brand, imprinting the experience deep into the limbic system.

Other airlines are following their examples, such as United with their signature scent Landing and Turkish Airlines TK1933.

Aromarketing found a natural match in the hospitality industry, Hyatt Place hotels are an example of many in the hotel industry to create a signature scent brand, Seamless, that they disperse all over their premises.

The scent has proven to be an integral aspect of the Hyatt Place brand, personifying the brand’s message and mission through olfactory sense.

Bloomberg featured an article detailing that the hotel industry spent $300 million US in its olfactory marketing in 2015.

The popular retail brand Abercrombie & Fitch is another example of a successful olfactory marketing strategy.

They opted to pump large quantities of their male fragrance Fierce and it worked, young people responded well to this aggressive approach.

These scents are unique and are bonded to their brand, companies that do this increase their sales by up to 70%.

A scent specialist can create the right odotype unique to your brand. To do this they will need to fully understand your brand and what it stands for, also your target audience.

When you get your signature scent sales will rise considerably for your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Increase your sales with the proper fragrance




What do we need to buy something when we walk into a store? When we rush or are grumpy or upset, it is impossible to pick what to buy.

Purchasing is about finding the sweet spot between comfort and happiness. We don't even have to need something a good emotion can trigger an emotional purchase.

Olfactory marketing is all about getting these emotional responses to products or services. When you walk into a store, everything from how stuff is set up to the level of lighting, and air conditioning is thought to make you buy.

If we add a good smell to the equation, it is nearly impossible to resist the urge to buy. Brands know this, and they take advantage of it to increase sales. You can do it too.

Olfactory marketing is one of the best cost-effective solutions to attract and retain customers. Knowing your brand and choosing the right scent goes a long way when increasing sales. The same happens if you choose the wrong fragrance.

Imagine you sell women's clothing and you disperse a woody/ masculine fragrance in your shop, chances are not many people will buy there, this is because what they're seeing doesn't match what they're smelling.

Choosing the right scent makes your customers comfortable enough to spend time at your store, this permanence allows them to buy more, therefore your sales will rise.

Applying olfactory marketing is easier than you think. There are scent specialists that can help you translate your brand's philosophy into the right aroma, they can also advise you on what diffuser to buy to deliver the fragrance efficiently.

A professional diffuser is a device that you put in the wall and it is electronic, it has a fragrance tank and a timer. You set it up and it continuously releases the fragrance into the environment.

A professional diffuser is a much better purchase than over the counter aromatizers. They deliver uniform scents that last all day long, they have the advantage of pre-made kits that you can purchase depending on the effect that you want.

If your business needs to bump up their sales, consider incorporating olfactory marketing to your strategy.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Brands that use Olfactory marketing




Olfactory marketing arrived to stay. The sense of smell and its unique connection to the limbic system in the brain has made brands incorporate odors to their marketing strategies. 

What the sense of smell does is that it attaches an odor to a memory, just as cookie smell means grandma and childhood, or shoe smell is disagreeable some odors help us connect to a brand, and to develop a loyalty that translates into sales.

Olfactory marketing has been around for some time, and some large companies use it with great success. In this article, we'll talk about these examples and how they capitalize on this.

  1. Starbucks coffee. Coffee shops are a timeless business, but Starbucks took it up a notch when they built an entire experience around a coffee cup. What they did was to ban smokers from their shops so that the inside smelled like coffee. This made it a favorite for a lot of people and now they're a worldwide franchise.

  1. Disney. Disney are master marketers, olfactory marketing has been a major part of their shows and theme parks for the last 15 years. Their shows are enriched by olfactory effects and they also disperse popcorn smell around their food venues, which makes you hungry and ready to buy.

  1. Rolls-Royce. Whenever a client takes its car to service, it is sprayed with brand new leather and wood smell, this gives people the impression that they're getting a new car each time.

  1. Dunkin Doughnuts. Perhaps one of the most famous examples. It happened in Korea, whenever there was a Dunkin Doughnuts ad in public transport, the coffee smell was released. It increased sales by 16%.

  1. Thomas Pink. This shirt designer sprays his stores with linen smell to certify the quality of the fabric he uses.

  1. Jordan’s. This furniture store aromatizes its stores using bubblegum in the youth section, and pine where the most rustic furniture is. Their sales have increased because of this.
  2. Abercrombie & Fitch. This popular clothing vendor diffuses its male fragrance in the male clothing section. This measure increased sales by attracting customers.
  3. The Hilton hotel chain has a custom aroma for their lobbies; it can only be smelled there.

If big companies use olfactory marketing is because it works, and you should consider it to elevate your business.


Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Aromarketing to improve your brand






















The sense of smell represents an essential role in how we remember things. One of our first connections to the world is, in fact, the smell of our mother, that we use to recognize her when we can't see yet.

Some studies suggest that the human nose can identify up to a billion smells. This connection between the sense of smell and our limbic system can boost how a person responds to a brand.

Olfactory marketing capitalizes the brain responses to smells to create brand awareness and to build loyalty from customers. If you want your brand to stand out, olfactory marketing needs to be part of your strategy.

In this article, we will discuss nine advantages of olfactory marketing and how to use them as part of your business.

1.    It creates experiences. People connect better to experience than to a message. Starbucks Coffee grew exponentially because they offer an experience around a cup of coffee, elevated by the smell of freshly brewed coffee in their stores.   

2.    Smells imprint things in our memory. The sudden appearance of some smell may take you back to a memory you didn't know you had. Some brands have signature scents and when we smell them we think of that brand.

3.    It creates a setting. To sell a product or service you need your customer to experience a specific emotion, the smell can lead your customers to feel what you need them to feel.

4.    Brand philosophy. You know the values of your company, and you can use smells to fixate them in the minds of your customers.

5.    Identifies the brand. A brand has a logotype, but it can also have an odotype, a signature smell to identify it as much as its graphic identity.

6.    Builds loyalty to your brand. People return to where they experienced something nice, let that be your store.

7.    Modify Behaviors. Studies show that smells can shift our mood, so use them to set the right environment in your commercial venue.

8.    Retention. People spent about 15% more time in aromatized places if they do they buy more, take advantage of it.

9.    Love mark. Each person has a particular smell and it attracts other people, so should brands, by designing an odotype, your brand will remain in the top of mind of your customers.


Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scents for your business



Commerce exists from the earliest civilizations. But as it is the primary source of income in most places, brands and businesses must differentiate themselves from the competition. This is where advertising comes in, showcasing the benefits of different brands and products to make people buy them.

But advertising saturated the market, and it became necessary to find new stimuli to help build brand awareness. Sensory marketing became a resource to entice customers. Particularly, olfactory marketing. Smells affect up to 75% of our emotions, so getting the right emotion can help people buy more at your store. When choosing a scent it is important to know your brand and what you expect from your strategy. There are six scent families and they all produce different reactions. We'll talk about them in this article.

Fruity Aromas.
We can find these in most fragrances we encounter. They're fun, fresh, and convey happiness. This sort of aromas are ideal for family places, a hotel on the beach is a good example.

Citric Aromas.
This family of aromas is very fresh and vibrant. They counteract negative emotions and give the impression of cleanliness, this is why they work well at gyms or restaurants.

Herbal Aromas.
These scents are great to produce relaxation and to achieve other different medicinal effects. They are mostly relaxing, some scents from this family are lavender, chamomile, mint, eucalyptus.

These scents promote focus and brainstorming, as well as relaxation, characteristics that go well with spas, hotels, restaurants, and other hospitality businesses.

Green Aromas.
You might confuse them with herbal aromas, but their effect is different, they are fresh scents and convey vitality. A common scent from this family is aloe vera.

Floral Aromas.
Typically associated with feminine energy, the floral family conveys elegance. Jazmin is a scent from this family and is widely used in Chinese culture.

Woody Aromas.
These scents, are regarded as masculine and provide sophistication, and elegance, they work well in restaurants.

What scent better suits your business? Remember that choosing wisely is key to the success of your olfactory marketing strategy.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scent marketing considerations



Olfactory marketing is a great technique to set the mood in different spaces, but there are considerations to take into account to get the most out of it. In this article, we will discuss what needs to be taken into account before using olfactory marketing.

  1. Choose the space in which you want to use it.
Is it your home? Your office? a Commercial venue? They all can benefit from olfactory marketing, but they require different types of devices and scents. A home diffuser will be smaller than a professional one.

If you want to aromatize a commercial venue you need professional diffusers. The dispersion of professional diffusers is greater, providing better coverage of the space.

An office also requires a professional diffuser but the scents of choice will be different because the objective is not to sell but to increase productivity.

2. What effect do you want to achieve in your clients or guests?
The sense of smell can modulate moods and emotions, so different smells have different effects. You must define what you want to achieve to choose. 

For example, if your space is an office and the objective is to increase productivity, peppermint is a scent that increases focus and promotes brainstorming.

At home, you may want to relax after a long day. If this is the case, lavender in a comfortable space such as your reading room or bedroom can help you relax.

Maybe you have a store and want people to feel happy in it so they buy more, diffusing lemon can help set an upbeat atmosphere.

3. How big is the space you want to aromatize?

This is an important question. There are different types of diffusers and they work differently depending on the space and how big is it. You may need more than one diffuser, getting it right is the best way to get the most out of your olfactory marketing strategy.

4. What is your brand's personality?

Brands have personalities, from the products or services they offer to their target audience, each brand is different and so are the scents they use. Some brands even design their signature scents.

By considering all this, you will determine if an olfactory marketing strategy is a good fit for your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Thursday, February 27, 2020

Scents at the office


Aromatherapy can make your workplace a more comfortable, welcoming, pleasant environment. 

While many believe that the use of aromatherapy for health benefits is “new age,” it can be traced back to more than 6,000 years when ancient Egyptians burned incense made from aromatic woods, herbs, and spices. 

Almost every civilization has used some form of aromatherapy to help heal and cure a wide variety of ailments.

For a growing number of companies, aromatherapy is introduced as part of their wellness programs. Aromatherapy has many possible applications, it can be a great way to fight stress and reduce tension in an office environment. 

Emotional and mental office stress can be relieved with the use of essential oils. Calm down an anger-filled or tense office atmosphere by diffusing Chamomile, Bergamot, Lavender or Benzoin. 

When fatigue sets in or workers start to get sleepy in the afternoon, energize the office by diffusing Bergamot, Orange, Rosemary, and Peppermint.

When seasonal colds and flues appear in the office, be sure to diffuse an anti-viral oil such as Tea Tree.

Some other smells you can use at the office are:

1.- Peppermint scent, this is great to improve concentration and to favor brainstorming which is great in decision-making.

2.- Lemon, this aroma is great to clean obsessive thoughts and negativity.

3.- Jasmine, This scent reduces anxiety and helps us avoid mistakes.

4.- Rosemary, Improves our memory and helps us focus.

5.- Geranium, this scent increases creativity and provides confidence to make decisions. 

Fridman's has state of the art professional diffusers that can make your office a place open to brainstorming, to creativity, that makes the necessary decisions, and takes the well-being of their employees into account.

We also have a large catalog of fragrances and kits that come with a diffuser and a previously chosen set of aromas that combine between them.

Contact our experts and find the scent that suits your office space best.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

. 3 important considerations to pick a scent for your business

  If you don't use scent marketing, you're missing the full potential of your brand. The nose can identify over a trillion smells, a...