Fridman's Fragrances will help you get the best out of scent marketing.

These bullets summarize why scent marketing is so effective:

• Our sense of smell is the strongest of the five senses and the one most tied to memory and emotion.

• 75% of all emotions are generated by scent.

• We are 100 times more likely to remember something we smell over something we see, hear or touch.

• There is a 40% improvement in mood after being exposed to pleasant scents.

No matter your industry or your audience, scent can play a significant role in transforming perceptions and building experiences around your business.

To start using scent marketing you'll need a professional diffuser and a fragrance kit to go with it.

At Fridman's, we have diffusers for both home and business. Our devices are electric, compact, and rechargeable. 

They have a powerful dispersion rate and can be programmed to dispense fragrance at certain hours and days.

The diffuser equipment comes with all the necessary accessories to mount it on the wall. The equipment must be vertical at all times once the fragrance has been charged, otherwise, it could spill and damage the equipment permanently.

You can fill your diffuser with any of the fragrances in our catalog.

We advise you to find a common area that is wide, dry and close to a power outlet.

The diffuser can only be placed indoors and in a dry area. Once mounted, connect to a power outlet and press the on button. 

The LED screen will light up and various options will appear, this menu is to program the aroma dispersion schedule and its intensity. 

It is very important to look after the unit after some use it is necessary to clean the equipment so that it keeps working properly. 

Once you perform the cleaning process as directed in the instructions, you can use your diffusor normally.

Reach out to the experts at Fridman's Fragrances and learn how to get the most out of scent marketing.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

In Fridman's Fragrances, we've helped the hotel industry use scents to delight their hosts.

Hotels get amazing benefits from scent diffusing. As they're places devoted to helping people rest during their traveling, scents are a great way to achieve the state of mind necessary to have good hotel experience.

Below are some ways that some hotels are using popular essential oils and aromatherapy spray to create an optimum guest experience.

Jasmine and lavender both promote peaceful and healthy sleep. Body lotions, scented candles, bedding, and massage oil helps guests to relax and feel more comfortable.

Hotels know their guests have exhausting days, so they prepare special bath kits to boost your relaxation as you breathe fragrances like jasmine, rose, sage and lavender.

Tea tree, ginger, and orange have properties to stimulate activity and help you wake up to get the day going.

When you step back to your hotel room to freshen up and change your clothes for dinner or lunch, aromatherapy scents or spray in a hotel room gives you little extra energy to finish the night strong. 

So, these were some great ways how aromatherapy is revolutionizing the hotel stay. Fridman's fragrances specialize in creating scenting kits for the hotel industry.

At Fridman's fragrances, we have a vast catalog of scents as well as professional-grade aroma diffusers that can be programmed to disperse aromas uniformly in a room.

Scenting is so powerful that some hotel chains have invested in creating custom made signature smells. This technique helps build brand loyalty.

Brand scenting is as important as investing in a logotype, actually, a personalized aroma is called an odotype. Investing in an odotype is a smart business decision.

So the next time you're at a hotel and you hear a whiff passing by its probably a professional diffuser dispersing that aroma you enjoy so much.

If you’re a hotel owner, reach out to Fridman’s fragrances and let us help you build a unique experience for your hotel guests. We can advise you on how to build brand awareness through smell and help you pick the right scents for your business.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Olfactory diffusion is widely used in fitness centers to stimulate clients and help them reach their goals.

Exercising is very difficult, especially if you're an amateur, laziness can get the best of you and prevent you from reaching your goals, whether it is to lose weight or to achieve a healthier lifestyle.

Don't worry, it gets easier. If you don't stop practicing, soon you'll be fit and healthy. 

But it is true that to achieve the amount of discipline necessary to transform our body, we can get some help.

Aromatherapy means using smells to modulate our moods and emotions taking advantage of the olfactory sense unique connection to our brain.

Aromatherapy can help you feel relaxed, focused, overjoyed, calm, active, both physically and mentally.

This is why many fitness centers use aromatherapy to help their costumers achieve their goals. Diffusing certain aromas can boost physical activity, and a sense of joy while doing it.

It is easier to attend a place when we feel ok. Aromatherapy does just that.

Diffuse lemon oil at the gym and you'll get a sense of cleanliness, also, you'll feel physically active and ready to perform your routines.

All citrus smells have this effect, but also, peppermint is a scent that helps you clear your mind from all self-sabotage thoughts, remember that you're your worst enemy when it comes to exercising.

Vanilla is a scent that provides well-being and it is helpful in yoga practice.

If you're taking exercise outside, try working out without music and focus on taking in the smells around you, like blooming flowers, or the wood from trees. Always try to exercise in natural areas, but if you don't have any near, exercise indoors as pollution in big cities can make you sick.

Aromatherapy is so effective while working out that a big brand of exercise items has launched four fragrances to make you want to hit the gym.

Whether you're an amateur or a seasoned fitness practitioner, consider using aromatherapy to help you get through your routine.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Aphrodisiacs to enhance the date night

The olfactory sense is the most linked to memory and emotions of human beings, is for this reason that smells can be managed to obtain a determined effect at any given time. Date night is no exception to this. The right aromas can contribute to set the right atmosphere. 

The art of using scents in romantic settings can be traced as far back as the ancient Egyptian and Indian cultures with the Kama sutra and queen Cleopatra seducing her lovers with perfumes and oils.

This romantic effect is called an aphrodisiac, and as its name states it, is all about love, it reminds us of the name of the Greek goddess of love Aphrodite. This is why scents are used for their erotic properties.

Some scents are quite effective and scientifically proven as such. In this article, we’ll discuss them and how they can be used to spice up that special moment.

1.    Pumpkin pie. This scent is very effective for men and it has shown to increase sexual performance at about 40%

2. Lavender. Mixed with pumpkin pie, it increases male arousal.

3. Vanilla. This is one of the most popular scents; it increases the level of arousal by 9%, the reason for which it has shown aphrodisiac properties.

4. Strawberry. This scent increases arousal for both men and women who use it on romantic evenings.

5. Jasmine. It has been used for centuries to improve libido and boost intimacy. It is for this reason that Jasmine is one of the most popular aphrodisiac scents.

6. Ginger. This scent is energizing and uplifting, it has been proven to improve circulation and it works as an aide in erectile distinction.

7. Black licorice mixed with the scent of doughnuts increases arousal in men by 32%.

8. Rose. This scent makes people more sensitive to touch, this is because it has relaxing properties and it increases libido.

9. Peppermint. This is one of the best aphrodisiacs for women as it increases alertness and blood flow to the sexual organs.

10. Sandalwood. To elevate the pulse use this elegant scent.

Diffusing these scents in your special evening will guarantee a good time for you and your partner.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Creating and evoking brand experience

Today marketing is all about building memorable experiences for people so they can bond emotionally with a brand. In a world where multiple stimuli are available all the time, something as simple as appealing to our five senses could be the answer to captivate and retain costumers to increase your sales.

Aromarketing triggers emotions and helps maintain engagement. Science experiments have investigated embodied cognition, that means that our bodily sensations are influential to our decision-making.

Non-conscious responses to stimuli are more powerful than we think. Sensory inputs drive customer behavior. People are not as aware of these stimuli, therefore, they don't show resistance to them as they do with conventional ads where the sale intent is obvious.

Aromarketing is used to help people remember brands. For example, an airline patented a fragrance that was used in the cabin, in the flight attendants perfume, in the towels given to passengers, the scent was everywhere. As a result, frequent travelers reported to immediately recognizing the perfume when boarding the plane.

The smell is the sense most linked to emotion due to the brain's olfactory bulb that signals the limbic system and then links emotion to memories. As much as 75% of our emotions are generated by what we smell.

There was an experiment which consisted of giving some office workers scented pencils, and unscented pencils to other workers. The result was that those who got scented pencils were more likely to remember the brand of pencils and other details.

The effective use of olfactory marketing, allows your customers to relate to your brand at a deep emotional level. They come back because of the experience you created around your shopping experience.

Aromarketing is a very important addition to your brand's marketing strategy.

To incorporate scenting to your business, you must have the right equipment and fragrance. A professional diffuser provides the right tool to disperse aromas following a specific pattern to keep the smell all day long.

Choosing the right scent is paramount to the success of your strategy. The wrong smell will have the opposite effect and may drive your customers away.

At Fridman's, you can get the right diffusers to create and evoke a wonderful brand experience. Our scent catalog is vast so that you choose the best aroma for you.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Scenting your home 101

Home scenting is an important part of interior design. The fragrance is as important as choosing the right furniture, lighting, and artwork, scent adds depth and character to your home.

A diffuser at home can bring a sense of calm, of ease. The right scent can energize an entire room and bring a sense of joy to its occupants.

The sense of smell is the only one directly connected to emotions and memories, the scent is perhaps the most important part of a home’s aesthetic. The scent brings together all the design elements to create a unique ambiance.

The right smell in the right place can set the mood for its occupants. Aromatherapy promotes a healthy state of the body.  Different scents are better for different spaces around the house.

Citrus smells. These are ideal to increase activity, use them in the living room for a gathering with friends, at your exercise space, to deodorize the kitchen or bathrooms. Citrus smells are versatile and preferred by many people.

The smell of cinnamon is incredible for the winter because it warms up spaces, as well as other spices.

In the bedroom you want relaxing aromas, lavender and chamomile are a good option. Relaxation is key to a good night of sleep.

The kitchen can be tricky, you want to preserve the odors of the food you're making, but at the same time, you want to deodorize the space when you're finished. To deodorize use eucalyptus or citrus smells, the smell of orange reduces anxiety so it can stop nervous eating.

If you work at home, you probably have a space destined for this activity. Peppermint increases focus and creativity, so use it when working to be more productive.

Don't forget to get a professional home diffuser, these devices have a large tank and can be programmed to disperse the aromas at a defined time pattern so that your house always smells nice.

Spray aromatizers are not as good as diffusers because the smell dissipates quickly and requires you to continuously disperse it.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Choose the right scent for your home

Scenting is more than a fragrance to some people. Not only does it improve the environment, but they also provide benefits such as relaxation, headache relief, and memory fixation.

The sense of smell is directly attached to the part of the brain responsible for memory creation, so when we combine an event or experience with a smell, we will remember it forever.

We can only remember 5% of what we see, as opposed to the 35% we take in through smell. The smell can trigger the oldest memories we have. When we are born, it is through smell that we relate to the world. It is how we identify our mother because we can't see as newborn babies.

When scenting our home, is not just about making it smell good, we also want the smell to reflect our personality to others, to own the space. There are things to consider when scenting your home, we will discuss them.

1. Know what you like. This is the first step and may seem obvious, but you wouldn't scent your house with a disagreeable odor. Know the different scent families and choose the one that represents you the most.

2. Think of your space. Different scents have different effects. If you want to scent your workspace at home, you may want to consider peppermint as it increases focus. For the kitchen, you want orange as it reduces anxiety and it could prevent eating impulses. Citrus scents are great for the bathroom, to keep the environment fresh. Lavender is a good pick for your bedroom, it brings relaxation and it is ideal before bed.

3. Candles vs. Diffusers. Candles are beautiful and decorative, but they pose a fire threat and cannot be left unattended. Diffusers are safer and allow for more uniform dispersion of the fragrance. If you use candles, keep your eye on them at all times.

4. Professional equipment. Consider getting a professional home diffuser. These devices use synthetic fragrances, they reduce the risk of allergies, and they can be programmed to disperse aromas in a time pattern so that the smell never stops. A good investment if you love aromatizing.

The most important thing when scenting your home is that you feel comfortable and with a sense of wellbeing that improves your quality of life.

At Fridman’s you can get the best kit to start aromatizing your home, visit our website or contact us through phone or email.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Pets can give some unwanted smells to our homes.

Pets are our best friends and even family members, as such they live at home with us, the problem is that they smell. We might be used to the smell or our pooch, but when friends come over for dinner or something else, they may find the scent of our pet to be a little bit penetrating.

I get it, the house also belongs to our pets, but the smell they emanate is too much for some people and we can take measures to ensure everyone is happy.

Pets smell for the same reason as humans, the secretion of oily sweat interacting with bacteria in their skin and fur produces the foul smell we can accurately describe as dog smell. I'm sure you know what I'm talking about, that pungent odor that gets everywhere when we have a pet and is difficult to eliminate.

There are measures you can take to share your home with your loving pet without the smell.

The first thing you want to do to ensure your pet's odor is to take it frequently to the pet groomer if you regularly wash and trim its fur he won't be as smelly. Some dog breeds have skin folds that gather filth and bacteria and this also causes the bad smell.

If grooming is not enough, you may have to consider a visit to the vet to rule out a medical issue that could be causing the bad smell such as bacteria growing in your pet's skin which requires antibiotic treatment.

Taking care of the underlying condition is the best way to go, over the counter air fresheners will only mask the smell of your pet but it will surface again so ditch them.

Instead of canned fresheners opt instead for a professional grade scent diffuser, these electronic devices can be programmed to disperse a determined fragrance following a time pattern to ensure your house always smells good.

These diffusers use synthetic fragrances, which is very important because it reduces allergy incidence in both pets and family members. Natural ingredients in essential oils can cause unfavorable reactions to those susceptible.

Another disadvantage of essential oils is that it is necessary to recharge the diffuser continuously while a professional diffuser has a larger tank that needs less refilling.

There is a wide variety of aromas that can give your house a fresh and agreeable atmosphere. For example, citrus scents are ideal for a house with pets because they convey freshness and this is a desirable trait for a house fragrance.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.