Thursday, February 27, 2020

Scent marketing in car dealerships

A recent survey found that 80% of people looking for a car wouldn't buy it without interacting with it first. This is good news in a time when the automobile industry keeps decreasing.

People aren't buying the same amount of cars as before, young people decide against it due to tighter budgets, however, the dealership experience continues to be paramount in the process of getting a new car.

But to buy cars, people need to spend a considerable amount of time in the dealership and to do this, they need to get hold of different strategies such as olfactory marketing.

A big advantage of the automobile industry is the new car smell. It is a universal smell, it doesn't matter where in the world you are, you know the smell and how delightful it is.

Dealerships must capitalize on the fact that a new car is one of the most popular smells ever. But also, it is necessary to aromatize the showrooms using professional diffusers to disperse specific fragrances into their spaces.

The goal by diffusing scents into a dealership is to convey aspiration, elegance, luxury, freshness, activeness, speed. Citrus scents, peppermint, and woods are the type of scents that allow this feeling.

Orange is a scent that reduces anxiety, therefore it is useful to reduce stress-related purchases, making the process more agreeable.

When the olfactory sense is engaged in combination with others, it has an extremely powerful effect on brand impression. If two senses are triggered, brand impact on the consumer increases by 30%. If three senses are triggered, that more than doubles to an incredible 70%.

48% of people say that a pleasant smell would encourage them to stay longer in space. This indicates that a scented dealership experience could help counteract consumers' rejection of the time spent at the dealership. 

There are no coincidences in scent marketing, it is a science, because of this it is necessary to consult an aroma expert, they are qualified to evaluate the needs of your dealership to translate them in the right scents.

If catalog scents do not fulfill your expectations you can always order an odotype. Odotypes are scents designed exclusively for a brand, this means a larger investment but it is highly beneficial because the smell of your brand is unique.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

. 3 important considerations to pick a scent for your business

  If you don't use scent marketing, you're missing the full potential of your brand. The nose can identify over a trillion smells, a...