. 3 important considerations to pick a scent for your business

 

If you don't use scent marketing, you're missing the full potential of your brand. The nose can identify over a trillion smells, and each one of them has the potential to evoke memories, change moods, or inspire spending.

Casinos were the firsts to adopt scent marketing in the early nineties, and some studies recorded an increase in spending of 45%.

It's proven that people will stay longer in a business that smells good. Certain smells even improve their mood, which makes it so important to pick the right scent.

Follow these steps to find the best fragrance for your business:

1. Be consistent with your brand. You don't want to choose a scent that has nothing to do with your business if you own a bakery, a flower scent makes no sense, the smell of freshly baked bread does.

2. Be unique. You need to get a scent that belongs just to your brand, you don't want to pick anything resembling a competitor to remind your customers of them instead of you.

3. Be Sutil. Scent marketing must be subtle, you don't want to overpower the environment, this can be counterproductive and have people running out of your store. Less is more, you don't want to be obvious.

4. Know your aromas. If you can identify the properties of different scents, you'll know if they're right for you, for example, vanilla reduces depression and invokes feelings of joy. 

5. Citrus, Rosemary, Mint, and eucalyptus are great to energize the mind and to stimulate mental awareness. And like this, many other scents have properties that can match your business' objectives.

If you have any questions about which smell is the best option for your business, talk to an expert at Fridman'sFragrances.

Fridman's Fragrances has a wide variety of scents in its catalog and can also manufacture personalized scents, so it is the right choice.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Tips to get the most out of your home diffuser.

 

A scent diffuser is a simple way to fill your house with beautiful smells without the dangers that come with scented candles. 

Scented candles pose a greater risk of fire if left unattended, which can easily happen if we relax into a deep sleep.

A diffuser only needs an electric outlet. Electronic, professional diffusers for home use can disperse fragrances according to their programming.

As with any home appliance, it is important to read the instructions carefully and operate the equipment according to them.

Also, it is necessary to give our device the right maintenance so that its life will extend.

In this article, we'll provide recommendations to get the most out of your professional Fridman's diffuser.

1. Choose carefully where to put your diffuser.

Pick a location that allows for uniform dispersion of the fragrances. If you install your diffuser behind furniture or in a place with multiple obstructions, you won't get the most out of it.

2. Take advantage of existing installations.

If you have an air conditioning system, install your diffuser near it so that the dispersion of fragrances increases. Or place it next to a ventilator. Remember that scent particles travel further when aided.

3. Follow charging directions.

Electronic devices fail when we don't charge them properly or when we expose them to a different voltage to that specified in the manual. Always read the specifications to care for the electronic components of your diffuser.

4. Clean your diffuser.

Diffusers have a tank to put fragrance, as with any container, it is important to keep it clean and dry when not in use. Also, it is important to disperse a little alcohol between scents, to clean inside the diffuser.

5. Use the right scents.

Your diffuser comes with fragrances specially designed to work with it. Use only these fragrances, if you use different ones you may damage your device.

Follow care instructions and extend the life of your diffuser to get the most out of the experience of aromatherapy.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Interesting statistics of aromarketing.

 

We have talked about how aromarketing is a powerful tool to increase your brand recognition in the minds of your customers because of the relationship between the sense of smell and the limbic system.

But exactly how beneficial is aromarketing? In this article, we'll present statistics that provide precise data on the effectiveness of this tool.

The smell is the first sense we develop fully. When we leave our mother's womb, we cannot see, and we depend on our noses to identify our mother and start bonding with her. 

The sense of smell is key to the attachments we develop as well as the memories we create. The human being can remember 35% of the things we smell.

35% might not seem like a lot, but when we compare it to other senses, we can only remember 5% of the things we see and 2% of what we hear.

Also, 75% of all emotions we generate every day come from things we smell.

Our memory is capable of remembering over 10,000 aromas while it can only recognize 200 colors.

Scent marketing research shows that there is a 40% improvement in mood after being exposed to pleasant scents.

When you use aromarketing in your store, you increase the intent of the purchase of your customers by 80%. To purchase, you must spend time browsing items at the store. Science says that scent marketing makes people stay at your store 44% more.

Aromarketing is also beneficial in the workplace environment. Professional diffusers with the right aroma can reduce employees' mistakes by 20% as well as increasing productivity by 15%.

Smells also have applications in the health industry. Certain procedures are extremely stressful for people, like MRI machines. Vanilla scent decreases anxiety by 63% in patients who get an MRI.

Citrus scents were effective to reduce bad odors overall in hospitals and helped soothe patients with a heightened sense of smell.

As you can see, the benefits of scent marketing are backed by solid evidence and are not just anecdotal.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Why you have to start using aromarketing NOW.

 

Scent marketing is the practice of using pleasant smells to enhance the image of a brand to improve customer experience and increase sales.  Using Aromarketing makes people stay in a store 44% more than without scents, according to data from The American Marketing Association.

Scents can influence involuntary reactions and opinions because the sense of smell is directly into the limbic system. Triggering positive thinking around a product or service helps the brands establish the value of their offer.

Scent marketing helps retailers to build an entire experience around their brand. Studies show that the intent of purchase increases by 80% when using aromarketing.

One good example of this is Starbucks coffee, surely you're familiar with this chain of coffee stores and the success they have. We've all stood in line to get a cup of coffee there. But what you probably don't know is how they use scent marketing to pack their stores, first they banned smoking from their establishments, then they eliminated the smell of cooking, and finally, they boosted the aroma of freshly grounded coffee, and boom, success.

Starbucks coffee is just an example of the success you're missing out of by not implementing aromarketing or not doing it effectively.

When you don't implement aromarketing your brand is forgettable. Science shows that the sense of smell is key to increase the retention of memories and to associate a positive emotion to a specific experience.

But wait, don't rush to the nearest store to get several cans of aromatizer, this doesn't work. Aromarketing as a strategy must be carefully planned and executed.

There are firms like Fridman's Fragrances that specialize in all-aromarketing, from supplying professional diffusers to providing high-quality scents for home and business.

Stop missing out on success. Your store can be big and profitable just by smelling right.

The first thing you need to do is ask yourself what kind of business you have and what sort of smell would benefit it. Perhaps you even want to consider ordering a personalized aroma (Yes, that can be done).

The benefits of a personalized aroma are huge. First, your customers can't find it elsewhere, second, if it is pleasant enough, they'll keep coming back to purchase at your store.

You're just a decision away from getting the most out of your business. Contact Fridman's Fragrances today, and start benefiting from aromarketing.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Common mistakes when using aromarketing.

 

Scent marketing is a powerful tool for your company, but you need to do it right. Scent marketing is not about spraying a can of over the counter aromatizer all over the place.

Scent marketing is an art, is a science, and you need to approach it seriously. It is about going to the right people and getting the right equipment to succeed.

Professional nebulizers are the right tool to get the most out of your aromarketing experience they are electronic devices with timers that disperse fragrance in patterns throughout the day.

Scent marketing is great to build loyalty with your customers because the fragrance you choose will get straight to the area of your brain where memories are created, and emotions happen.

However, it is easy to make mistakes while implementing scent marketing, we will discuss this in this article.

Mistake # 1 Use a common scent.

There are delicious fragrances that are very common, take vanilla, for example, it is amazing, but it is everywhere, your brand will smell nice but there won't be anything special about it, and your customers can mistake the smell for so many other things that it won't be effective.

Mistake # 2 That your scent has nothing to do with your brand.

Choosing the right scent is vital as it must reflect our company's values, picking the wrong scent is counterproductive. Imagine that you have a gym and you spray candy smell; it just doesn't match.

Mistake # 3 That you run out of scent.

Make sure to calculate your monthly supply of scent and buy it in advance. Constancy is key. If your store smells sometimes but not others it won't have the expected effect.

Mistake # 4 Not buying quality equipment.

Cheap stuff ends up being more expensive as low-quality pieces of equipment don't last as long or deliver the right results, the money you save now, will be spent tomorrow.

Mistake # 5 Not installing your diffuser in the right place.

If you put the diffuser behind a sofa or where it's blocked, it's useless, so install it in an open space or near the air conditioning system.

By avoiding these mistakes, you can get the most out of your aromarketing experience.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Aromarketing success stories.

 

Scent marketing is not new. Big companies use scent marketing from years ago and continue to do so because it works. The purpose of this article is to tell you about these companies and their success stories. Perhaps when you read the examples you'll notice how far into our subconscious brands are.

1. Burger King. The famous fast-food chain takes advantage of the ventilation systems of its stores to disperse the odor of grilled beef, this opens up the appetite and it has provenly increased their sales.

2. Rolls- Royce. This brand of premium cars is a pioneer of scent marketing. Whenever a car gets into the workshop for service, they spray that "new car" scent people love so much, giving their customers a chance to relive the experience of getting a new car.

3. Abercrombie & Fitch. This clothing brand implements neuromarketing actions to build their corporate image. By spraying their signature fragrances using nebulizers, they attract men to shop their clothing.

4. Disney. Disney is the master brand when it comes to marketing, people just love their theme parks and spend thousands of dollars per visit, and they do it happily. They achieve this by spraying the scent of popcorn where they sell food to stimulate the appetite of visitors, and they also use scents in their shows and rides.

5. Scented Billboards. This method is recurrent in Madrid's subway system. This type of advertising is perfect, a brand that has used it is Cacaolatl, which dispersed the scent of their famous chocolate milkshake in a very popular campaign.

6. Cartier. The famous jewelry brand did an incredible installation that was sensory, they built a glass box, two stories tall, with a spiral staircase in the middle. Between stories, there was a dense perfume cloud and as you climbed yo had a scented experience.

7. Nescafe at the movies. This campaign in Australia sprayed the smell of fresh coffee in the movie theater as a commercial played on the screen. Sales skyrocketed.

8. Dunkin Donuts. This example is similar to the previous one but happened in Korea, Dunkin Donuts sprayed fresh coffee smell in public transport while their commercial played on the screen. Sales increased by 20% with this strategy.

If these brands use the science of aromarketing to boost their sales, why can't you? 

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

The 3 great advantages of using scent marketing.

 

You have been wondering how to increase sales and build your customer's loyalty? Scent marketing is the answer to your prayers. You're probably asking yourself how aromatizing your store could bring in more customers, and better yet, have them return countless times.

Certainly, we are not talking about emptying an over the counter aromatizer can in your store. Scent marketing is both art and science, it is so much more than a nice smell.

Scent marketing is a marker placed on the brain of your customers that tells them they just had a great experience and they should buy several things and maybe come back next week for more.

How can a scent do this? This is thanks to the human brain and the limbic system which is responsible for emotions, attachments, and memory creation. 

The sense of smell is the only one connected directly to the limbic system, and for this, each scent attaches to a memory or experience to engrave it deeply in our subconscious. 

A scent can also shift our mood. The right mood is so important to work or to shop, have you seen a cranky person browsing calmly in a store and buying a lot of things? Or an angry employee being productive? No.

Which brings us to the advantages of using scent marketing. 

1. Increase the productivity of your employees. Using a scent diffuser at the office reduces stress, increases focus, and creativity, as well as productivity, and the mistakes decrease in as much as 21%.  

2. Scent marketing makes customers remain at the store. If a place smells delicious, we want to stay there a lot of time, if the place is a store, we end up buying more things.

3. It builds customer loyalty. As scents affect the part of the brain responsible for making memories, it is an excellent tool for brands to build a bond with their customers to keep them coming back.

To apply scent marketing to your store, you must acquire professional equipment to disperse the right fragrance uniformly and following planned time patterns.

The best way to ensure proper location and functioning of your device is to contact an expert from Fridman's Fragrances to help you choose the right scent, and equipment to get results.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

What is sensory marketing?

Sensory marketing is, as it sounds, the art of forging brand/customer relationships using the senses. In the '60s, a neuroscientist called Paul D. Mclean proposed the model of the triune brain and it aimed to explain certain human behaviors, from the rational to the instinctive.

The triune brain has many applications, understanding the science behind it, making it possible to develop new ways in which brands relate to their customers. Sensory marketing is one of these ways.

People don't like it when brands attempt to sell them things directly, they like to believe that finding a product or service and using it is their choice. Nowadays, the products or services we use are rarely our choices.

Brands have been using sensory marketing for years to appeal to the mammal brain or limbic system which handles emotions, memories, habits, and attachments. 

Talking to the limbic system has a very clear purpose, to embed the brand deep in our "hearts" to create feelings around it, to create an attachment that makes us keep coming back to said brand.

There are many forms of sensory marketing, designed to attract each of the five senses. Carefully chosen colors, lighting, graphics, or videos are a treat for our sight.

Fun and memorable jingles were very popular in the '90s and they associate sounds with the brands, so whenever people listened to them they would think of the company, thus engaging hearing.

Tactile stimuli are everywhere, from textures in the packaging of things to every smartphone in the world. Do you think it is coincidence smartphones are tactile? Do you remember serious addictions to electronic devices fifteen years ago? Exactly.

Signature flavors are also a thing, they are designed to be exclusive to their brand so you can't find it anywhere else. This is a way of building loyalty from customers through the sense of taste.

Finally the sense of smell. I intentionally wanted to finish this article with this sense because it is the one with the most profound effect on the brain. The sense of smell is directly connected to the limbic system.

This means that if you associate a smell to an object or experience it will be engraved lastingly in the memory. Scent marketing is a clear example, as we will learn in upcoming articles, it is a game-changer for brands.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

 

Airborne diseases

The current coronavirus pandemic has brought our attention to airborne diseases and how to prevent the contagion. Even though coronavirus is not airborne, as several studies have shown, it raised awareness to them. As the name says, airborne diseases are transmitted through the air.

Some airborne diseases are:

The common cold. 

It is common because it affects millions of people worldwide each year. The common cold is caused by rhinovirus and it is the main cause of absence from schools and workplaces.

Influenza.

The flu is quite common and has been the protagonist in previous pandemics, such as the H1N1 outbreak years ago or the super deadly Spanish flu that killed over 50 million people in 1918. Influenza viruses mutate continuously, which is why vaccination happens yearly.

Chickenpox.

This disease is characterized by high fever, flu-like symptoms, hearing aches, and hives all over the body. Chickenpox is most common in childhood and it typically attacks only once, though it can resurface in adulthood in the form of shingles. There is a vaccine for chickenpox, and it is highly advisable.

Mumps.

This viral ailment has practically disappeared due to vaccination, hopefully, it won't resurface due to the anti-vax movement.

Measles.

Measles is a very contagious disease; it is a leading cause of death for children all over the world. Vaccination is the most successful preventive measure against measles. It is calculated that it prevented 23 million deaths from 2000 to 2018.

Whooping Cough.

Another viral disease that has resurfaced due to the lack of vaccination.  It causes swelling of the airways that result in persistent cough.

Tuberculosis.

This disease is mostly eradicated thanks to vaccination campaigns throughout the world. This bacterial disease is very hard to get, you have to be in close contact with someone who has it for a very long time. This disease can appear after a few days or maybe years after exposure. 

This disease affects most people with weakened immune systems.

Diphtheria.

This disease damages the respiratory system, the heart, kidneys, and nerves. It is eradicated and as few as five cases have been reported in the U.S.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

 

Supercharge your sense of smell like a wolf.

 

Wolves have the most incredible sense of smell. By simply inhaling, a wolf can tell who's passed by, how long ago, what sex they are, their general health, what they've eaten, and their mood.

The nose of the wolf is as unique as a human fingerprint. Each nostril of a wolf can move independently to determine the direction a particular scent is coming from.

A wolf has approximately 280 million scent receptors, a human has five to six million.

Wolfs have a distinct smell, so other canids can distinguish them. Wolves can smell a prey 2.5 kilometers away. Some studies even suggest that they can smell prey buried under three meters of snow, even if the wind was blowing in a different direction.

You can supercharge your sense of smell, maybe not to find prey buried in the snow, but smelling accurate is a valuable aptitude in some professions that are highly respected and rare, like a sommelier, perfumer, aromatherapist, or odor tester.

Some things you can do to smell better are:

1. Quit smoking. cigarettes are toxic and they can atrophy your olfactory neurons, you'll notice that you can't smell a lot of things.

2. Eat properly. Poor nutrition damages everything in the body, including the senses.

3. Smell everything. When we nurture our brain, we read a lot, to nurture our nose, we must smell, smell, and smell.

4. Linger in the smells. If you take your time to take in the smell, it will engrave better in your memory.

5. Smell strong things. Inhaling powerful scents engages receptors in your nose improving your sense of smell over time.

6. Talk to your doctor about nasal sprays. If your sense of smell is impaired by obstructive disorders such as congestion or hay fever, allergies, sinus infection, or nasal polyps, it will be necessary to treat the underlying issue to improve your sense of smell. Talk to your doctor about nasal steroids, which may help clear your nostrils and help you breathe and smell better.

Paying attention to your nose and taking notice of your surroundings is the best way to supercharge your sense of smell.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

How to improve my sense of smell.

We have little control over the things we can smell. However, the nose is highly trainable. An example of someone with an incredible sense of smell is Hellen Keller. 

As many people know, Hellen Keller was both deaf and blind, this heightened her other senses unimaginably. 

Hellen Keller could tell if someone next to her was a carpenter, an artist, a mason, or a chemist.

Inside our nostrils, there are olfactory neurons that capture odor molecules in the environment and translate them into electrical impulses so that the brain can interpret them.

The place in the brain where odors are received is called the olfactory bulb. The olfactory bulb transfers signal to areas of the brain that perceive odors, access memories, and remind us about people, places, or events that we associate with that smell.

There are a few things you can do to train your nose, and you should start right now.

1. Try smelling different things. Like our muscles when exercising, if we use them a lot, they will develop.

2. Linger in the smells. When smelling something, stay there a while, this will provide further information to your brain.

3. Train a lot. It takes years to become a sommelier or perfumer for example. But practicing can improve your ability. Research from the University of Dresden concluded that an average person can increase the size of their olfactory bulbs by testing four aromas, twice a day, for 30 seconds each.

4. Eat healthily. You may not believe it, but if you don't eat healthily, your sense of smell can suffer. Having a myriad of options of nutrients will give you the best sense of smell.

5. Don't smoke. Smoking ruins your sense of smell, this is no surprise, cigarettes have consistently been proven toxic in many levels.

If you follow these steps and practice, you'll train your sense of smell to the point where you can differentiate and pick odors from the environment.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

 

Why do we lose our sense of smell with viruses like coronavirus?

 

We've all had colds or the flu, with the annoying symptom of losing the sense of smell and taste. But why does this happen?

There are different stages in a viral infection, in the acute one (where the onset of the disease is at its peak) a patient may experience nasal congestion and blockage caused by nasal obstruction.

This temporary loss of taste and smell gets better as people recover from the viral infection.

However, 1% of the patients have persistent loss of smell and taste. Studies have shown that residual viral processes affect the protein secreting glands, which causes persistent loss of these senses.

Scientists don't know the dynamics of this viral process yet, but it is estimated to affect as many as 3 million people yearly in the U.S.

The coronavirus pandemic opened new subjects of investigation about viruses and how they affect the senses of smell and taste. 

A recent study associates post viral olfactory loss to other cranial neuropathies. Viruses affect various nerves in our cranium, many of which control hearing and smell, as well as facial motion.

It comes down to an inflammatory process that affects the nerves.  In the case of COVID 19, smell loss is an early sign of the disease, it could be the only one. 

The pandemic has also forced doctors to re-evaluate the treatment of olfactory dysfunction patients because the usual prescription of steroids is harmful if it is COVID 19. 

If you experience loss of smell, seek medical attention promptly, and get tested for COVID 19, in different circumstances you could have any respiratory illnesses, but given the situation, it is safe to assume it is COVID.

As with every illness, the sooner you get treatment, the better. If you wait too long, there is very little the doctors can do.

Research shows that coronavirus doesn't affect olfactory sensory neurons because they don't have the ACE2 gene that enables the virus to enter human cells, but it attacks two other types of cells that have the gene and that feed and support the neurons.

This is good news; it means coronavirus won't permanently damage olfactory neurons and people will recover their sense of smell.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

What are the 10 basic types of odors?

 

As humankind advances, we obtain different abilities and technologies that help us understand the world around us and why things happened the way they did in the past.

The olfactory system is one of humankind's greatest mysteries, the knowledge we have about it is quite recent, but it progressed rapidly as further studies shed light on the mystery.

One new approach uses math to describe the representation of smell in the brain this helps us identify ten basic categories of smell our brain can perceive.

This study conducted by Jason Castro at the University of Pittsburgh used a method called non-negative matrix factorization to simplify information into coherent categories.

Using broad data, this investigative team identified 10 basic odor qualities, which are:

• Sweet.

• Fragrant.

• Woody/resinous.

• Fruity (non-citrus)

• Chemical.

• Minty/peppermint.

• popcorn.

• Lemon.

• And sickening, which divides into two: 

• Decaying and pungent.

These categories are based on the chemical composition of each element, but further research is necessary for better accuracy.

Industries that could benefit from this type of research include:

• The perfume industry.

• The food industry.

• The cosmetic industry.

This is because a better understanding of smells behaviors’ in the brain results in compelling products that translate in better sales and overall success.

It remains to be seen what new information we can learn in the future as technology and science advance.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

How does your olfactory system work?

 

The knowledge of the olfactory system is quite recent, even though humans have wondered about it for centuries.

Each time we smell something, it involves teamwork between our nose and brain. There are thousands of tiny molecules floating in the air around us. 

When those tiny molecules get into our nostrils, olfactory neurons in them make sense of them and send a message to the olfactory bulb in the brain, which distributes it to other regions of the brain.

So why do we have two nostrils? The answer is to track smells, just as dogs do, but their sense of smell is much more sensitive. 

Each nostril allows our brain to detect small differences in the number of molecules that reach each one so that we can know from where it comes.

We love to eat, don't we? Well, that wouldn't be possible without the sense of smell, have you noticed that you can't taste anything when your nose is blocked?

Earlier, we mentioned the neurons inside our nostrils, we'll talk more about them. 

Olfactory neurons talk to each other using electrical impulses, using their long cable-like connections to send those messages to the olfactory bulb, that distributes them to other parts of the brain.

These parts of the brain use the messages to do things like storing memories or provoking emotions, that is what happens when spontaneously old memories come back to us.

It doesn't matter how much we age; smells can take us as far back as to our childhood.

The olfactory system is similar and important to almost all animals (keep in mind, we are animals too) It helps them to find food, to recognize their family, and to avoid danger.

However, we perceive smells as flat, we smell individual things such as coffee or perfume, but we can't identify each component without proper training.

Some professionals can, with a lot of practice, identify individual components of smell, such as wine tasters or perfume makers. This is our olfactory system.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Change from CRM to CXM using aromarketing.

 

CRM is a system to gather customer information reliably to provide great customer service and improve retention. 

CRM centralizes your business information and manages your contacts by building profiles of each one so that you can have access to purchase records, previous communications, their interactions across different channels within the company such as social media, chat, email, etc. 

This allows for better customer service because they don't have to repeat their story over and over again and you can address their issues efficiently.

CRM is a proven sales process because it allows us to deliver the right message on the right channel at the right time.

CRM is also key to retain customers, churn rates determine a company's success, this system allows human agents to know where the churn happens so they can fix it.

But everything evolves and so does CRM, what companies need to implement nowadays is called CXM, which translates as Customer Experience Management.

As businesses enter this new era of technology and big data, is not enough to manage their information, now it is important to keep a record of how o client feels or perceives our brand, product, or service.

Taking into account our customers' feelings or sensations can happen in a variety of channels within the company, and they can be physical or digital.

Scent marketing is a great way to enhance a customer's experience physically, from the smell at our stores, to scenting the packages we deliver from online sales.

The right scent can tell so much about your brand. These olfactory stories are just what you need to engage your customers, and to build loyalty towards your brand. 

It is all about creating enjoyable experiences and memories that keep people coming back and purchasing.

For example, Disney World parks use scent marketing to build environments and get people to purchase food or souvenirs.

Disney is so good at customer experiences that people spend thousands of dollars to visit and they do it happily.

Where else would you spend thousands to stand in line under the sun for three hours?  That is how powerful customer experience is.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Tell your brand's story with Fridman's Fragrances

 

Humankind loves a great story. Storytelling has many applications in everyday life, from the entertainment industry to marketing. It is easier to sell a product or service when it has a story associated with it.

The reason why we like a story associated with our things is that it is easier to care about them and to create an emotional bond that persists in our brain.

When something persists in our brain, it is a memory. Memory is an important part of who we are. Memory is about learning information and retaining it so that we can use it later. 

We learn information through our senses. Smell, touch, taste, hearing, and sight. Through diverse stimuli, we create a picture of the world around us in our brains. Four senses have an indirect connection to the brain, but the fifth goes directly into it, the sense of smell.

The sense of smell is closely linked with memory because it is rooted in the limbic system. This is why specific smells can bring memories, sometimes spontaneously. For example, I walk by a bakery and they're making apple pie, and suddenly a picture of my grandmother pops into my head because she used to bake the same dessert. That is how smell works with our memory.

In time we've learned to manipulate this relationship between memory and the sense of smell to the advantage of our brands. Olfactory marketing uses a smell, bonds it with a brand or service or product, and it implants them in the brain of their customers.

This is called scent marketing. The point of scent marketing is to create an experience at storefronts that customers will remember. They want to connect with their customers on a deeper level than they would be able to with visual stimulation. 

One study found that when major retailers used scent marketing in their stores intent to purchase increased by 80 percent. Additionally, dispersing a nice smell in the room not only makes customers buy more, but it also encourages them to stay longer at the store.

Customers will associate a smell with a brand image and recall it when they smell it later. Scents can help create an experience associated with a brand and subtly influence a customer’s view of a brand.

Scent marketing is also used to convey quality, certain smells give a sense of opulence that high-end stores use to attract a specific audience.

Every brand has a story, and if it allows itself to be vulnerable and to connect with their customers, it will reflect on their sales. Scent marketing is an ideal tool to illustrate this story and provide a true customer experience and brand loyalty.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.

Not a believer of olfactory marketing? These statistics will impress you

If olfactory marketing seems too farfetched for you, perhaps you should take a look at the following statistics.

1. A study published by The Rockefeller University found that humans remember 1% of what they touch, 2% of what they hear, 5% of what they see, but 35% of what they smell.

2. 46.3 of interviewed people acknowledge that it is easier to recognize something if they smell it again rather than if they see it or hear it.

3. Estimate numbers from Point of Purchase Advertising International found that among 50 thousand products at the supermarket, the consumer picks about 50, favoring those that they can smell.

4. 84% of marketing efforts are aimed at visual campaigns, for which olfactory marketing may be losing important opportunities.

5. Sales can increase by up to 70% when olfactory marketing is used.

6. Scent marketing reinforces and improves brand recognition by unifying a brand or product with the buyer's emotions. Scent marketers realize that aroma branding is the hook, and for many industries, it is the only thing that may differentiate your particular business from your competition.

7. Scent marketing allows for the creation of a new and deeper dimension in your existing brand because it reaches the emotional triggers of targeted consumers. Sensory cues repeated consistently increase sales, traffic, time spent shopping to improve brand recognition and loyalty.

8. Scent marketing makes your brand unforgettable by using fragrance to imprint a pleasant memory that is associated with your product or services. 

9. Fifty-seven percent of small business owners claim that having a relationship with their consumers is what drives repeat business. According to Bain & Company, returning customers typically spend more than 67% than first-time customers. The right scent in the right place propels the consumer into a pleasant selection of memories and associations that repeat themselves automatically whenever that fragrance hits their noses.

The truth is that people are saturated with visual stimuli and brands need to resort to more instinctive methods to trigger the purchase impulse in their customers. Olfactory marketing achieves that.

Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.