Everybody knows what a logo is. An image that identifies a
brand. Some logos are quite famous, for example, the Coca-Cola logo, this logo
is known worldwide. But what is an odotype? it is a custom olfactory identity.
Major companies have signature scents that they spray at their
venues to improve the experience of their customers.
Singapore Airlines has created a fragrance as its scent
brand, Stefan Floridian
Waters. The unique aroma blend of rose, lavender, and citrus is
worn by flight attendants as perfume, is blended into their hot towels, and is
pumped throughout the cabin space.
Since passengers can only smell Stefan Floridian Waters in
Singapore Airlines planes, they join the scent to the brand, imprinting the
experience deep into the limbic system.
Other airlines are following their examples, such as United with
their signature scent Landing and
Turkish Airlines TK1933.
Aromarketing found a natural match in the hospitality industry,
Hyatt Place hotels are an example of many in the hotel industry to create a
signature scent brand, Seamless, that they disperse all over their premises.
The scent has proven to be an integral aspect of the Hyatt Place
brand, personifying the brand’s message and mission through olfactory sense.
Bloomberg featured an article detailing that the hotel industry
spent $300 million US in its olfactory marketing in 2015.
The popular retail brand Abercrombie & Fitch is another
example of a successful olfactory marketing strategy.
They opted to pump large quantities of their male fragrance
Fierce and it worked, young people responded well to this aggressive approach.
These scents are unique and are bonded to their brand, companies
that do this increase their sales by up to 70%.
A scent specialist can create the right odotype unique to your
brand. To do this they will need to fully understand your brand and what it
stands for, also your target audience.
When you get your signature scent sales will rise considerably
for your business.
Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.
