The sense of smell represents an essential role in how
we remember things. One of our first connections to the world is, in fact, the
smell of our mother, that we use to recognize her when we can't see yet.
Some studies suggest that the human nose can identify
up to a billion smells. This connection between the sense of smell and our
limbic system can boost how a person responds to a brand.
Olfactory marketing capitalizes the brain responses to
smells to create brand awareness and to build loyalty from customers. If you
want your brand to stand out, olfactory marketing needs to be part of your
strategy.
In this article, we will discuss nine advantages of
olfactory marketing and how to use them as part of your business.
1. It creates experiences. People connect better to
experience than to a message. Starbucks Coffee grew exponentially because they
offer an experience around a cup of coffee, elevated by the smell of freshly
brewed coffee in their stores.
2. Smells imprint things in our memory. The sudden
appearance of some smell may take you back to a memory you didn't know you had.
Some brands have signature scents and when we smell them we think of that
brand.
3. It creates a setting. To sell a product or service you
need your customer to experience a specific emotion, the smell can lead your
customers to feel what you need them to feel.
4. Brand philosophy. You know the values of your company,
and you can use smells to fixate them in the minds of your customers.
5. Identifies the brand. A brand has a logotype, but it
can also have an odotype, a signature smell to identify it as much as its
graphic identity.
6. Builds loyalty to your brand. People return to where
they experienced something nice, let that be your store.
7. Modify Behaviors. Studies show that smells can shift
our mood, so use them to set the right environment in your commercial venue.
8. Retention. People spent about 15% more time in
aromatized places if they do they buy more, take advantage of it.
9. Love mark. Each person has a particular smell and it
attracts other people, so should brands, by designing an odotype, your brand
will remain in the top of mind of your customers.
Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.
