Scent marketing is not new. Big companies use scent marketing from years ago and continue to do so because it works. The purpose of this article is to tell you about these companies and their success stories. Perhaps when you read the examples you'll notice how far into our subconscious brands are.
1. Burger King. The famous fast-food chain takes advantage of the ventilation systems of its stores to disperse the odor of grilled beef, this opens up the appetite and it has provenly increased their sales.
2. Rolls- Royce. This brand of premium cars is a pioneer of scent marketing. Whenever a car gets into the workshop for service, they spray that "new car" scent people love so much, giving their customers a chance to relive the experience of getting a new car.
3. Abercrombie & Fitch. This clothing brand implements neuromarketing actions to build their corporate image. By spraying their signature fragrances using nebulizers, they attract men to shop their clothing.
4. Disney. Disney is the master brand when it comes to marketing, people just love their theme parks and spend thousands of dollars per visit, and they do it happily. They achieve this by spraying the scent of popcorn where they sell food to stimulate the appetite of visitors, and they also use scents in their shows and rides.
5. Scented Billboards. This method is recurrent in Madrid's subway system. This type of advertising is perfect, a brand that has used it is Cacaolatl, which dispersed the scent of their famous chocolate milkshake in a very popular campaign.
6. Cartier. The famous jewelry brand did an incredible installation that was sensory, they built a glass box, two stories tall, with a spiral staircase in the middle. Between stories, there was a dense perfume cloud and as you climbed yo had a scented experience.
7. Nescafe at the movies. This campaign in Australia sprayed the smell of fresh coffee in the movie theater as a commercial played on the screen. Sales skyrocketed.
8. Dunkin Donuts. This example is similar to the previous one but happened in Korea, Dunkin Donuts sprayed fresh coffee smell in public transport while their commercial played on the screen. Sales increased by 20% with this strategy.
If these brands use the science of aromarketing to boost their sales, why can't you?
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