What do we need to buy something when we walk into a
store? When we rush or are grumpy or upset, it is impossible to pick what to
buy.
Purchasing is about finding the sweet spot between
comfort and happiness. We don't even have to need something a good emotion can
trigger an emotional purchase.
Olfactory marketing is all about getting these
emotional responses to products or services. When you walk into a store,
everything from how stuff is set up to the level of lighting, and air
conditioning is thought to make you buy.
If we add a good smell to the equation, it is nearly
impossible to resist the urge to buy. Brands know this, and they take advantage
of it to increase sales. You can do it too.
Olfactory marketing is one of the best cost-effective
solutions to attract and retain customers. Knowing your brand and choosing the
right scent goes a long way when increasing sales. The same happens if you
choose the wrong fragrance.
Imagine you sell women's clothing and you disperse a
woody/ masculine fragrance in your shop, chances are not many people will buy
there, this is because what they're seeing doesn't match what they're smelling.
Choosing the right scent makes your customers
comfortable enough to spend time at your store, this permanence allows them to
buy more, therefore your sales will rise.
Applying olfactory marketing is easier than you think.
There are scent specialists that can help you translate your brand's philosophy
into the right aroma, they can also advise you on what diffuser to buy to
deliver the fragrance efficiently.
A professional diffuser is a device that you put in
the wall and it is electronic, it has a fragrance tank and a timer. You set it
up and it continuously releases the fragrance into the environment.
A professional diffuser is a much better purchase than
over the counter aromatizers. They deliver uniform scents that last all day
long, they have the advantage of pre-made kits that you can purchase depending
on the effect that you want.
If your business needs to bump up their sales,
consider incorporating olfactory marketing to your strategy.
Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.
