We have talked about how aromarketing is a powerful tool to increase your brand recognition in the minds of your customers because of the relationship between the sense of smell and the limbic system.
But exactly how beneficial is aromarketing? In this article, we'll present statistics that provide precise data on the effectiveness of this tool.
The smell is the first sense we develop fully. When we leave our mother's womb, we cannot see, and we depend on our noses to identify our mother and start bonding with her.
The sense of smell is key to the attachments we develop as well as the memories we create. The human being can remember 35% of the things we smell.
35% might not seem like a lot, but when we compare it to other senses, we can only remember 5% of the things we see and 2% of what we hear.
Also, 75% of all emotions we generate every day come from things we smell.
Our memory is capable of remembering over 10,000 aromas while it can only recognize 200 colors.
Scent marketing research shows that there is a 40% improvement in mood after being exposed to pleasant scents.
When you use aromarketing in your store, you increase the intent of the purchase of your customers by 80%. To purchase, you must spend time browsing items at the store. Science says that scent marketing makes people stay at your store 44% more.
Aromarketing is also beneficial in the workplace environment. Professional diffusers with the right aroma can reduce employees' mistakes by 20% as well as increasing productivity by 15%.
Smells also have applications in the health industry. Certain procedures are extremely stressful for people, like MRI machines. Vanilla scent decreases anxiety by 63% in patients who get an MRI.
Citrus scents were effective to reduce bad odors overall in hospitals and helped soothe patients with a heightened sense of smell.
As you can see, the benefits of scent marketing are backed by solid evidence and are not just anecdotal.
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