Wednesday, September 23, 2020
. 3 important considerations to pick a scent for your business
Tips to get the most out of your home diffuser.
A scent diffuser is a simple way to fill your house with beautiful smells without the dangers that come with scented candles.
Scented candles pose a greater risk of fire if left unattended, which can easily happen if we relax into a deep sleep.
A diffuser only needs an electric outlet. Electronic, professional diffusers for home use can disperse fragrances according to their programming.
As with any home appliance, it is important to read the instructions carefully and operate the equipment according to them.
Also, it is necessary to give our device the right maintenance so that its life will extend.
In this article, we'll provide recommendations to get the most out of your professional Fridman's diffuser.
1. Choose carefully where to put your diffuser.
Pick a location that allows for uniform dispersion of the fragrances. If you install your diffuser behind furniture or in a place with multiple obstructions, you won't get the most out of it.
2. Take advantage of existing installations.
If you have an air conditioning system, install your diffuser near it so that the dispersion of fragrances increases. Or place it next to a ventilator. Remember that scent particles travel further when aided.
3. Follow charging directions.
Electronic devices fail when we don't charge them properly or when we expose them to a different voltage to that specified in the manual. Always read the specifications to care for the electronic components of your diffuser.
4. Clean your diffuser.
Diffusers have a tank to put fragrance, as with any container, it is important to keep it clean and dry when not in use. Also, it is important to disperse a little alcohol between scents, to clean inside the diffuser.
5. Use the right scents.
Your diffuser comes with fragrances specially designed to work with it. Use only these fragrances, if you use different ones you may damage your device.
Follow care instructions and extend the life of your diffuser to get the most out of the experience of aromatherapy.
Interesting statistics of aromarketing.
Why you have to start using aromarketing NOW.
Scent marketing is the practice of using pleasant smells to enhance the image of a brand to improve customer experience and increase sales. Using Aromarketing makes people stay in a store 44% more than without scents, according to data from The American Marketing Association.
Scents can influence involuntary reactions and opinions because the sense of smell is directly into the limbic system. Triggering positive thinking around a product or service helps the brands establish the value of their offer.
Scent marketing helps retailers to build an entire experience around their brand. Studies show that the intent of purchase increases by 80% when using aromarketing.
One good example of this is Starbucks coffee, surely you're familiar with this chain of coffee stores and the success they have. We've all stood in line to get a cup of coffee there. But what you probably don't know is how they use scent marketing to pack their stores, first they banned smoking from their establishments, then they eliminated the smell of cooking, and finally, they boosted the aroma of freshly grounded coffee, and boom, success.
Starbucks coffee is just an example of the success you're missing out of by not implementing aromarketing or not doing it effectively.
When you don't implement aromarketing your brand is forgettable. Science shows that the sense of smell is key to increase the retention of memories and to associate a positive emotion to a specific experience.
But wait, don't rush to the nearest store to get several cans of aromatizer, this doesn't work. Aromarketing as a strategy must be carefully planned and executed.
There are firms like Fridman's Fragrances that specialize in all-aromarketing, from supplying professional diffusers to providing high-quality scents for home and business.
Stop missing out on success. Your store can be big and profitable just by smelling right.
The first thing you need to do is ask yourself what kind of business you have and what sort of smell would benefit it. Perhaps you even want to consider ordering a personalized aroma (Yes, that can be done).
The benefits of a personalized aroma are huge. First, your customers can't find it elsewhere, second, if it is pleasant enough, they'll keep coming back to purchase at your store.
You're just a decision away from getting the most out of your business. Contact Fridman's Fragrances today, and start benefiting from aromarketing.
Common mistakes when using aromarketing.
Aromarketing success stories.
The 3 great advantages of using scent marketing.
What is sensory marketing?
Sunday, August 16, 2020
Airborne diseases
Supercharge your sense of smell like a wolf.
. 3 important considerations to pick a scent for your business
If you don't use scent marketing, you're missing the full potential of your brand. The nose can identify over a trillion smells, a...
-
A recent survey found that 80% of people looking for a car wouldn't buy it without interacting with it first. This is good news in a...
-
In highly populated cities there is a lot of traffic, therefore we spent a large amount of our day in our car. There are steps we can ta...
-
Aromatherapy can make your workplace a more comfortable, welcoming, pleasant environment. While many believe that the use of aromat...