Luxury has a smell. I'm sure you know that. When you
walk into a car dealership, and you get into a brand-new car and take a whiff,
that's luxury.
When you walk into a fancy hotel room, and your sheets
are freshly-washed and scented, and you inhale deep as you get into the bed,
that's luxury.
Luxury smells clean, expensive, elegant, new. It is a
very distinctive scent and many people aim to obtain the status to access it
continuously. Even though it is not a specific scent and luxury may smell
different to each of us, you know what we are talking about.
If you own a business, you want to provide luxury for
your customers. You want to build an exclusive experience around your product
to make people feel special. The whole shopping experience is what makes your
brand unforgettable.
Sensory marketing is a tool for conveying luxury.
Think about the computer brand that has the name of a fruit. When you walk into
their stores, everything is there to make you perceive exclusiveness. Anybody
who has bought a computer there knows what it feels like. It is like the
feeling of finding Santa's presents underneath the Christmas tree on December
the 25th.
This feeling comes from a carefully planned sensory
marketing strategy. The computer brand is a premium brand, and it makes their
customers feel premium.
Scent marketing is very important in creating a
premium experience for your brand customers. The sense of smell is deeply
rooted in the human brain, and it connects with the areas that manage memory
and emotion.
A premium store should smell like one. If you own a premium store, you should have a
professional grade scent diffuser, with a carefully chosen fragrance and it must
be programmed to deliver the aroma uniformly.
At Fridman's Fragrances, we have everything you need
to implement Scent marketing in your business.
We have a vast catalog of fragrances designed from
synthetic ingredients to minimize the risk of allergic reactions and aimed to
evoke different moods depending on the context of your store.
We also sell professional grade diffusers that are
state of the art in scent marketing. Our
diffusers mount to the wall and are modern-looking, elegant, discreet, and
electronic. Get all the information you need about scent marketing in fridmansfragrances.com
