Thursday, April 25, 2019

Scenting makes clients happy

Businesses are required to provide their customers with many different experiences to keep their attention, their loyalty, and make them want to shop in your store. All five senses must be stimulated to evoke emotions and create sensory experiences that take customers one step beyond their rationalizing.

The sense of smell is the most important of all because it is the only one that is directly related to emotions and mood, as well as memory. We create strong bonds with what we smell so we can remember a lot of the aromas we smell throughout our lives.

In marketing, recollection is of great importance. You want people to keep your brand in mind. You want your store to be a trending topic, a top-of-mind, you want everyone to know it.

Sensory marketing is a great tool to build rapport with your target audience, by enticing their senses you build loyalty and a desire to get more. Scent marketing is the spine of your sensory marketing strategy. We've discussed how important smell is to the creation of memories.

Once I entered a store, and it smelled exactly like a doll I used to have as a child. I immediately remembered the toy even though I haven’t seen it in years. As soon as the smell of strawberries reached my nose, I felt a pleasant sensation and ended up spending an hour browsing and eventually buying in that store.

That's the big idea behind Scent Marketing, to connect your customers with fond memories that create comfort and happiness during the time they spend at a commercial setting.

The market is overwhelmed by offers by now. So, marketing proposals must be more creative every time to cause an impression that sticks.

Different smells evoke different feelings and moods. Lemon, for example, is a great choice for a gym, because it is a smell that evokes freshness and activeness.

Lavender is a great smell for settings that require stress reduction, such as spas or beauty parlors.

Cinnamon improves performance in several types of memory tasks, it also reduces irritability, and it improves focus while it relaxes tight muscles.

Every business is different, and you need scenting solutions according that fit your needs. Fill out our questionnaire so we can recommend the best fragrance for you to have the best scent marketing in your store.

. 3 important considerations to pick a scent for your business

  If you don't use scent marketing, you're missing the full potential of your brand. The nose can identify over a trillion smells, a...