Businesses are required to provide their customers
with many different experiences to keep their attention, their loyalty, and
make them want to shop in your store. All five senses must be stimulated to
evoke emotions and create sensory experiences that take customers one step
beyond their rationalizing.
The sense of smell is the most important of all
because it is the only one that is directly related to emotions and mood, as
well as memory. We create strong bonds with what we smell so we can remember a
lot of the aromas we smell throughout our lives.
In marketing, recollection is of great importance. You
want people to keep your brand in mind. You want your store to be a trending
topic, a top-of-mind, you want everyone to know it.
Sensory marketing is a great tool to build rapport
with your target audience, by enticing their senses you build loyalty and a
desire to get more. Scent marketing is the spine of your sensory marketing
strategy. We've discussed how important smell is to the creation of memories.
Once I entered a store, and it smelled exactly like a
doll I used to have as a child. I immediately remembered the toy even though I haven’t
seen it in years. As soon as the smell of strawberries reached my nose, I felt
a pleasant sensation and ended up spending an hour browsing and eventually
buying in that store.
That's the big idea behind Scent Marketing, to connect
your customers with fond memories that create comfort and happiness during the
time they spend at a commercial setting.
The market is overwhelmed by offers by now. So, marketing
proposals must be more creative every time to cause an impression that sticks.
Different smells evoke different feelings and moods.
Lemon, for example, is a great choice for a gym, because it is a smell that
evokes freshness and activeness.
Lavender is a great smell for settings that require
stress reduction, such as spas or beauty parlors.
Cinnamon improves performance in several types of
memory tasks, it also reduces irritability, and it improves focus while it
relaxes tight muscles.
Every business is different, and you need scenting
solutions according that fit your needs. Fill out our questionnaire so we can
recommend the best fragrance for you to have the best scent marketing in your store.
