The scenting industry has grown because of the sense of smell and its importance to human beings. What we smell determines a big part of the memories we create and how they fixate in our brain.
For example, when grandma bakes cookies, we will associate that smell to the love we feel for her, and in the future when we find a similar cookie smell we won't think of the food, we'll think of grandma. That is how the sense of smell works.
All sorts of commercial settings are resorting to sensory marketing to incite consumption and to build loyalty towards their brands; olfactory marketing consists of diffusers strategically placed in stores to release pleasant smells throughout the day.
The effects of pleasant smells in stores include:
• Extended presence at the store.
• Increased need to buy.
• A sense of wellbeing.
• The need to return to the store.
All these things result in increased sells and brand expansion, and it is more effective than old fashioned techniques and aggressive advertising, people no longer want to know when someone is selling stuff to them, brands have to be sneaky.
To diffuse odors, we use electronic devices with tanks to contain the fragrance. They also have a timer to establish a release pattern. The fragrance depends on the effect you want.
There are 4 main types of diffusers:
• Nebulizing Diffusers
• Ultrasonic or Humidifying Diffusers
• Evaporative Diffusers
• Heat Diffusers
Nebulizing diffusers use pressurized air and essential oils, and they are popular because they do not require heat or water, and contain no plastic.
Ultrasonic diffusers use frequencies to break odor molecules for dispersion and use a mixture of water and essential oils.
Evaporative diffusers slowly evaporate fragrances into the environment; the downside is that since it takes a long time for the oils to evaporate, you'll miss the benefits that they bring.
Heat diffusers are simple and decorative, but by heating the oils they modify their structure and they'll have no health benefits whatsoever.
These are home diffusers; there are also professional devices that are used in stores, office spaces, among others. These use synthetic fragrances instead of essential oils.
Transform any space into a delightful place with one of our home scents. There are 38 different fragrances and oil diffusers that will make out of your home or business, a place to enjoy.
