Monday, February 25, 2019

Why do you need a professional grade diffuser?

First impressions are incredibly important when we meet someone or enter a place for the very first time. While physical appearances are powerful, they are not as powerful as a smell we perceive from a person or a place. They might be beautiful and nice, but if they give off a nasty smell, no one will be attracted to them. In the case of a house, you can be sure guests won’t come back at least in a very long time.

As people have become saturated with visual stimuli for decades, it is increasingly difficult to attract them with common ads nowadays. Brands struggle as people always have their devices with them, but they don’t really pay attention to the advertising anymore.

New marketing strategies have become necessary to break this barrier and reach out to people. Brands are appealing to the other 4 senses in order to bond with their customers and create real, long-lasting relationships with them. That’s the only way to make sure your clients will be loyal to your products and your brand.

Sensory Marketing uses textures, smells, and even flavors to support the identity of brands. All these elements have different levels of effectiveness, but the most sophisticated and accurate is the sense of smell, because it impacts emotions directly. This means it can make people feel something very specific in the moment they perceive certain smell. It has a direct effect on actions and impulses.

Scent marketing consists of spreading scents in an area and cause feelings in people and motivate them to stay longer and shop. The fragrance must be delivered using a professional grade scent diffuser.

Not all fragrances trigger the same emotions. For this, it is important to choose a fragrance that matches the product or service you are offering, the customers you are trying to reach, and the place where your business is located.

For instance, if you own a funeral home, you should use a relaxing and soothing fragrance such as lavender, and sage to calm down people when they are going through a hard time. But if you own a bakery, cinnamon is an ideal choice, because it evokes a warm feeling as well as a relaxed environment. It will surely make you feel hungry and motivate you to get some bread.

If you are ready to start, get Fridman’s Fragrances professional grade diffusers. Shop online now in for Scent marketing equipmentAny doubts on which fragrance is the best for your business? Fill out our questionnaire and we will work out what’s best for you, and your home.

. 3 important considerations to pick a scent for your business

  If you don't use scent marketing, you're missing the full potential of your brand. The nose can identify over a trillion smells, a...